Top Indian Brands on Social Media - June 2013

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Top Indian Brands on Social Media - June 2013

  1. analyzed by Top Indian Brands on Social Media
  2. The Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
  3. SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
  4. Sector Leaders in India (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Home Appliances Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant June 2013
  5. A closer look into these sectors & brands
  6. Comparing Top Automotive Brands Brand Name Audience Conversation (as % of fans) Engagement Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded Total Fans Fan Growth Tata Nano 3,854,277 1.4 % 1 % 73 37 92 87 % Hyundai India 1,844,593 13.8 % 5.2 % 160 24 237 15.6 % BMW India 1,935,904 12.9 % 3.2 % 60 30 107 - Mahindra Scorpio 2,424,577 4.4 % 2.5 % 22 57 721 0.97 % Audi India 2,187,778 2.2 % 2.5 % 26 59 95 25.3 % June 2013
  7. TATA Nano – Customer Service 35:50:19 17:54:20 12:03:42 11:58:52 0:56:57 Audi India Mahindra Scorpio Volkswagen India Hyundai India Tata Nano Average Response Time A query on Tata Nano’s page gets a response in less than an hour
  8. Comparing Top Consumer Electronics Brands Brand Name Audience Conversation (as % of fans) Engagement Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded Total Fans Fan Growth Samsung India 3,558,988 1.5 % 1.8 % 91 23 421 51.1 % Panasonic India 2,418,891 0.87 % 2.7 % 59 64 78 48.7 % Dolby India 143,481 2,250 % 41.5 % 66 45 - - Philips India 1,494,385 115 % 4.3 % 56 8 - - HP India 1,233,272 12.2 % 4.4 % 69 14 221 23.1 % June 2013
  9. Dolby India – Audience Growth Dolby India grew its fan base at an astounding rate of 2,250%. It added 138,191 fans in the month of June
  10. Comparing Top Food/Beverage brands Brand Name Audience Conversation (as % of fans) Engagement Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded Total Fans Fan Growth Kit Kat 1,977,933 43.4 % 27.3 % 55 62 82 3.7 % Bingo! 4,416,441 3 % 1.3 % 57 28 71 9.9 % Cadbury Dairy Milk 2,277,132 9.5 % 23.9 % 9 116 300 5.7 % Kurkure 3,015,314 0.19 % 3.4 % 136 51 146 47.9 % Lay’s India 3,401,413 5.6 % 2.6 % 39 52 257 1.9 % June 2013
  11. Kit Kat – New Ways of having a Kit Kat break Kit Kat focused its content strategy largely on posting pictures of new ways of having a ‘Kit Kat break’
  12. Comparing Top Restaurant & Café Brands June 2013 Brand Name Audience Conversation (as % of fans) Engagement Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded Total Fans Fan Growth KFC India 4,364,226 15.3 % 7.5 % 93 125 711 12.2 % Domino’s Pizza India 4,548,762 7.7 % 4.7 % 212 44 646 34.8 % Café Coffee Day 3,889,544 1.4 % 3.2 % 68 81 138 33.3 % Pizza Hut 3,074,394 3.2 % 3.9 % 83 88 20 40 % Barista Lavazza 176,037 18.8 % 6.8 % 101 18 14 7.1 %
  13. KFC India – Content Strategy KFC India’s content strategy mainly focused on churning out Engagement Oriented posts, which in turn engaged well with its fans
  14. ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
  15. Sector Leaders in India (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant June 2013
  16. A closer look into these sectors & brands
  17. Brand Name Total Followers Followers Growth Number of Tweets Average Response TimeProactive Tweets Replies Retweets Flipkart 81,645 17.7 % 35 75 14 2:23:56 eBay India 17,059 8.9 % 556 306 86 6:08:27 Jabong 18,683 5.1 % 92 132 470 1:39:08 Myntra 10,247 14.7 % 235 455 37 3:22:43 HomeShop 18 13,443 11 % 209 271 50 2:44:46 Comparing Top Retail Brands June 2013
  18. eBay India - #MyNeweBay Contest eBay India used the MyNeweBay contest to create buzz among its followers. #MyNeweBay was used 120 times during the time period analyzed.
  19. Comparing Top Insurance Brands Brand Name Total Followers Followers Growth Number of Tweets Average Response Time Proactive Tweets Replies Retweets HDFC Life 27,605 174.2 % 71 18 1 94: 31:42 Bajaj Allianz 3,666 3.9 % 166 179 5 3:14:51 Aviva India 3,216 24.5 % 241 36 66 6:39:30 ICICI Pru Life 1,147 30.5 % 269 149 24 9:20:55 Future Generali 1,038 0.88 % 58 1 - 15:26:23 June 2013
  20. HDFC Life – Follower Growth HDFC Life grew its Twitter follower base at a staggering growth rate of 174.2%. HDFC Life added 17,744 new followers during the time period analyzed.
  21. Comparing Top Mobile & Handhelds Brands Brand Name Total Followers Followers Growth Number of Tweets Average Response TimeProactive Tweets Replies Retweets Samsung Mobile India 80,827 68.4 % 123 33 - 15:37:07 Nokia India 87,963 16.7 % 132 373 38 20:09:17 Micromax Mobile 17,585 30.8 % 55 389 26 5:24:58 Blackberry India 25,972 3.6 % 68 44 1 34:33:22 June 2013
  22. Nokia India - #NokiaAsha501 Nokia India tweeted the most around the launch of its new mobile phone – Asha 501 and #NokiaAsha501 was the most used hashtag by the brand.
  23. Comparing Top Restaurant & Café Brands Brand Name Total Followers Followers Growth Number of Tweets Average Response TimeProactive Tweets Replies Retweets Dominos India 18,996 6.2 % 352 75 119 16:27:02 Café Coffee Day 12,412 2.7 % 26 70 21 11:56:02 Starbucks India 2,674 11 % 7 5 6 11:41:14 KFC India 3,926 8.3 % 87 10 3 17:39:47 Krispy Kreme India 368 1.7 % 80 31 25 140:07:48 June 2013
  24. Domino’s Pizza - #BollywoodRishta Domino’s Pizza engaged well with its followers through the #BollywoodRishta Contest and this in turn created a flurry of activity on its Twitter page.
  25. SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
  26. Sector Leaders in India (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant June 2013
  27. SO A closer Look at Selected Top Brands
  28. Hyundai India Hyundai i20 casts a spell Hyundai India’s ‘Hyundai i20 casts a spell’ video added a staggering 1,026,417 views during the month of June.
  29. Fastrack Mature Is In Fastrack’s ‘Mature Is In’ advert is one of the most watched videos in the Retail Sector with 489,301 views
  30. Micromax Canvas 4 Teaser The Canvas 4 teaser was the most watched video on Micromax’s YouTube channel in the month of June with 233,467 views
  31. About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.

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