Vital data and comparison of IPL8 and IPL7 viewership as also the top brands and endorsement this season. Data courtesy TAM Sports

1. IPL 8 – Viewership Snapshot
Period : 8th April – 24th May,2015
1

2. Reach
(in Mn.)
TSV/match
[mm:ss]
46:17
192
Viewership of IPL 8 vs. IPL 7
Source: TAM Peoplemeter System; TG : CS 4+ Yrs; Market: All India
IPL 8: 8th Apr – 24th May ,2015 ; IPL 7 :16th Apr – 1st June,2014
IPL 8
42:24
191
IPL 7
Avg. TVTs
(in 000s) 10,151 8,366
Channels: Sony MAX, Sony Six, Sony Six HD, Sony Aath, Sony KIX
Compared
to IPL 7
IPL Season 8 garnered 20% more Avg. TVR compared to IPL 7
TSV/Match for IPL 8 was 46 minutes and 17 seconds – 9% more compared to IPL 7
Avg. TVR % 3.8% 3.1% 20%
21%
9%
2

3. Final match got the highest rating of 7.4 % followed by 2nd qualifier played between RCB and CSK
All the matches in top 10 list were telecast on Prime Time
Rank Top 10 matches of IPL 8 Rating %
1 Match 60 – Final MI/CSK 7.4
2 Match 59 – QL 2 RCB/CSK 5.6
3 Match 57 – QL 1 MI/CSK 5.5
4 Match 01 - MI/KKR 5.4
5 Match 05 - KKR/RCB 5.3
6 Match 12 - MI/CSK 5.1
7 Match 16 - MI/RCB 4.9
8 Match 58 - EL RCB/RR 4.9
9 Match 02 - CSK/DD 4.7
10 Match 43 - CSK/MI 4.7
Top 10 matches of IPL 8
Channels: Sony MAX, Sony Six, Sony Six HD, Sony Aath, Sony KIX
Source: TAM Peoplemeter System; TG : CS 4+ Yrs; Market: All India; Period : 8th Apr – 24th May ,2015
3

4. 5.4
4.7
4.5
2.4
5.3
2.8
4.4 4.5 4.5 4.3
3.5
5.1
2.0
4.2
2.9
4.9
3.9
4.4
2.3
4.5
4.3
3.9
2.1
3.6
3.1 3.2
4.1 3.9
4.5
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
M01-MI/KKR
M02-CSK/DD
M03-RR/KP
M04-CSK/SRH
M05-KKR/RCB
M06-DD/RR
M07-KP/MI
M08-RCB/SRH
M09-MI/RR
M10-KP/DD
M11-SRH/RR
M12-MI/CSK
M13-DD/SRH
M14-KP/KKR
M15-CSK/RR
M16-MI/RCB
M17-DD/KKR
M18-RR/KP
M19-SRH/KKR
M20-CSK/RCB
M21-DD/MI
M22-RR/RCB
M23-MI/SRH
M24-CSK/KP
M26-DD/RCB
M27-SRH/KP
M28-CSK/KKR
M29-RCB/RR
M30-CSK/KKR
Channels: Sony MAX, Sony Six, Sony Six HD, Sony Aath, Sony KIX
Source: TAM Peoplemeter System; TG : CS 4+ Yrs; Market: All India; Period : 8th Apr – 24th May ,2015
Opening match of IPL 8 garnered an average rating of 5.4%
Match wise ratings – IPL 8
Continued in next slide
4
Avg. TVR%
League Matches
3.6%
Qualifier Matches
5.6%
Eliminator
4.9%
Final
7.4%
Match 1 – Match 30

5. 1.7
4.0
3.2
4.0
2.7
3.2
2.5
3.4 3.5
4.2
1.6
3.7
4.7
2.2
3.1
3.4
3.9
3.2
3.8
3.2
4.7
3.5
1.9
4.5
2.6
3.8
5.5
4.9
5.6
7.4
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
M31-KP/DD
M32-MI/RR
M33-KKR/RCB
M34-SRH/CSK
M35-MI/KP
M36-RR/DD
M37-CSK/RCB
M38-KKR/SRH
M39-DD/MI
M40-RCB/KP
M41-SRH/RR
M42-KKR/DD
M43-CSK/MI
M44-KP/KKR
M45-SRH/DD
M46-RCB/MI
M47-CSK/RR
M48-SRH/KP
M49-CSK/DD
M50-KP/RCB
M51-MI/KKR
M52-SRH/RCB
M53-KP/CSK
M54-RR/KKR
M55-DD/RCB
M56-SRH/MI
M57-QLMI/CSK
M58-ELRCB/RR
M59-QLRCB/CSK
M60FMI/CSK
Channels: Sony MAX, Sony Six, Sony Six HD, Sony Aath, Sony KIX
Source: TAM Peoplemeter System; TG : CS 4+ Yrs; Market: All India; Period : 8th Apr – 24th May ,2015
Eliminator match between RCB and RR got 4.9% rating
Match wise ratings – IPL 8
Avg. TVR%
5
League Matches
3.6%
Qualifier Matches
5.6%
Eliminator
4.9%
Final
7.4%
Match 31 – Match 60

6. AUDIENCE PROFILE
6

7. 53
65 65
47
35 35
23 19 17
22 26 26
19 18 19
36 38 38
17 19 19
23 25 25
23
23 24
37 34 32
Universe IPL 7 IPL 8 Universe IPL 7 IPL 8 Universe IPL 7 IPL 8
Audience Profile
Male Female 4-14 Yrs 15-24 Yrs 25-34 Yrs 35+ Yrs SEC A SEC B SEC C SEC D/E
SECGender Age Group
Major viewing contributed by Male, Age: 15-24 Yrs & 35+ Yrs, SEC: A & B
Channels: Sony MAX, Sony Six, Sony Six HD, Sony Aath, Sony KIX
7
Source: TAM Peoplemeter System; Base TG : CS 4+ Yrs; Market: All India
IPL 8: 8th Apr – 24th May ,2015 ; IPL 7 :16th Apr – 1st June,2014

8. TOP MARKETS WATCHING IPL 8
8

9. Top Markets for IPL 8
Top 3 Metros Top 5 States
Mumbai
Delhi
Kolkata
Maharashtra
UP
Gujarat
West Bengal
MP
Ranking Based on Avg. TVTs
Among the Metros, Mumbai was the top market for IPL 8 viewership
Among the states, Maharashtra topped followed by UP and Gujarat
Channels: Sony MAX, Sony Six, Sony Six HD, Sony Aath, Sony KIX
Source: TAM Peoplemeter System; TG : CS 4+ Yrs; Market: All India; Period : 8th Apr – 24th May ,2015
9

10. IPL 8 – Advertising Snapshot
Period : 8th April – 24th May,2015
10

11. Comparative -IPL 7 and IPL 8
Commercial
Total # of exclusive Brands
IPL 8 IPL 7
100
234
104
237
Number of Matches :60 for Commercial and On-screen & 30 for Instadia
On-screen* 36 34
Instadia* 139 139
Commercial: For Sony MAX, Sony SIX, Sony Aath, Sony KIX
*On-screen & Instadia : For Sony MAX Only
Only Live telecast
Promos excluded
Total 234 brands advertised across Commercial, On-screen and Instadia during IPL 8
Number of Brands
Source: TAM Sports

12. Top Brands during IPL 8
Commercial On-screen* Instadia*
Only Live telecast
Promos excluded
Rank Top 10 Brands
1 Vodafone Cellular Phone Service
2 Amazon.in
3 Paytm.com
4 Snapdeal.com
5 Vimal Pan Masala
6 Cardekho.com
7 Freecharge.in
8 Cartrade.com
9 Intex Aqua Speed
10 Idea Cellular
Rank Top 10 Brands
1 Paytm.com
2 ACC Cement
3 Yes Bank
4 Amazon.in
5 Intex Aqua Speed
6 Vodafone Cellular Phone Service
7 Intex Aqua Power Plus
8 Cardekho.com
9 Eveready Led Lights
10 Amul Macho Innerwear
Rank Top 10 Brands
1 Pepsi
2 Pepsi IPL
3 Hotstar.com
4 Yes Bank
5 Vodafone Cellular Phone Service
6 McDowell's No. 1
7 Just Dial
8 Vodafone 3G
9 HTC
10 Gulf
Ranking based on Secondages
Number of Matches : 60 for Commercial and On-screen & 30 for Instadia
Commercial: For Sony MAX, Sony SIX, Sony Aath, Sony KIX
*On-screen & Instadia : For Sony MAX Only Source: TAM Sports

13. Rank shift in Categories – IPL 8 vs. IPL 7
Number of Matches : 60 for IPL 7 and IPL 8
“B2C & Online Shopping” was the top advertised category during IPL 8
Note: Commercial advertising only Source: TAM Sports
Rank
Categories IPL 8 IPL 7
Internet Service-B2C & Online Shopping 1 3
Cellular Phone Service 2 1
Smart Phones 3 2
Two Wheelers 4 4
Aerated Soft Drink 5 5
Pan Masala /Zarda /Gutkha 6 -
Chocolates 7 8
Non Aerated Soft Drink 8 13
Biscuits 9 41
Cars/Jeeps 10 18
Only Live telecast
Promos excluded
Ranking based on Secondages
Positive Rank Shift

14. CELEBRITY ENDORSEMENT IN IPL
Source: TAM Sports

15. Celebrity endorsement – IPL 8
Ads without
Celebrity,
67%
Ads with
Celebrity,
33%
Share of Celebrity endorsement – IPL 8
% Share based on Ad
Rank Top 10 Celebrities
1 Ajay Devgan
2 Aamir Khan
3 M S Dhoni
4 Farhan Akhtar
5 Virat Kohli
6 Aditya Roy Kapur
7 Varun Sharma
8 Amit Sadh
9 Hema Malini
10 Salman Khan
Channel : Sony MAX, Sony SIX
Only Live telecast
Promos excluded
Period : 8th Apr – 24th May, 2015 (60 Matches)
33% of the ads during commercial break of IPL 8 were celebrity endorsed ads
Ranking based on Ad Volumes
Source: TAM Sports

16. Celebrity Endorsement trend since IPL 4
Channel : Sony MAX
Only Live telecast
Promos excluded
Source: TAM Sports
100
80
116
72
94
IPL 4 IPL 5 IPL 6 IPL 7 IPL 8
Index Season : IPL 4
33 27 38 25 33# of Celebrities
Ad Volumes of celebrity endorsement grew by 30% in IPL 8 compared to IPL 7
833 Mins.
666 Mins.
965 Mins.
602 Mins.
782 Mins.
Ad Volume

17. Thank You