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Ipl 7 game of brands pre ipl to mid ipl

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Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.

Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.

In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.

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Ipl 7 game of brands pre ipl to mid ipl

  1. 1. Surf The IPL Wave Mid IPL
  2. 2. Therefore Consultancy and Services Pvt. Ltd. IPL: The Game Of Brands A Special Study By: Mid IPL
  3. 3. 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% MI DD CSK KKR RCB RR SRH KIX Score Card : Alerts During IPL MI DD CSK KKR RRRCB SRH KXI 13% 12% 12% 17% 11% 12% 9% 17% Source: BuzzAnglesPeriod: 08th April to 6th May
  4. 4. Amity University 46% 27% 5% 5% 5% 4% 3% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Pepsi Sony Times Internet Aircel Amity University Idea ACC Royal Challenge Brand Score Card : Total Alerts Pepsi Sony Times Internet Aircel Idea Amity University ACC Royal Challenge 46% 27% 5% 5% 5% 4% 3% 2% Source: BuzzAnglesPeriod: 08th April to 6th May
  5. 5. IPL SEASON 7 SAGA Mid IPL
  6. 6. The King Size Buzz 17% 83% Brand IPL Other Brands  IPL as a Brand stands out distinctively with 17% share  The rest of 83% comprises of 185 Buzz Words Source: BuzzAnglesPeriod: 08th April to 6th May
  7. 7. In The Buzz 0% 2% 4% 6% 8% 10% 12% 14% 16% Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad Pepsi Glenn Maxwell Apart from Franchise Brands ‘Pepsi “& Glenn Maxwell’ create a Buzz Source: BuzzAnglesPeriod: 08th April to 6th May
  8. 8. The Key Players Sports Personalities 54% Franchise Brand 33% Sponsor Brand 7% Celebrities 4% Negative News 1% Sports Personalities and Franchise Brands create Buzz this IPL season with 54% and 33% respectively Source: BuzzAnglesPeriod: 08th April to 6th May
  9. 9. Top 5 Buzz Trend - Category 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Sports Personalities 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Franchise 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Event 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Celebrity 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Print Publication Period: 08th April to 6th May Source: BuzzAngles 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Brand 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Spot Fixing  IPL event gained noticeable coverage Pre IPL  IPL Tide overall shows a downward trend
  10. 10. ALL ABOUT SOURCES Know who is buzziest!!
  11. 11. 0% 5% 10% 15% 20% 25% 30% 35% Top 10 Sources Cricket Country distinctively tops the list of source speaking about IPL and related topics Period: 08th April to 6th May Source: BuzzAngles
  12. 12. Top 5 Buzz Trend - Source 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 1. Cricket Country 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 2. Indian Express 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 3. NDTV 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 4. Gulfnews.com 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 5. Zee News Period: 08th April to 6th May Source: BuzzAngles  The IPL coverage from each source seems to be decreasing  Gulf news.com gave a good coverage at the start of IPL shows a down trend as IPL progresses
  13. 13. ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!
  14. 14. 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad Being on top of the performance score, CSK barely manages to create a Buzz Franchise Wise Count Source: BuzzAnglesPeriod: 08th April to 6th May
  15. 15. 17% 13% 13% 13% 12% 12% 11% 9% Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad Weekly Franchise Buzz Source: BuzzAnglesPeriod: 08th April to 6th May 0% 100 % 0%0%0%0%0%0% 19% 11% 10% 15% 13% 12% 10% 10% 17% 12% 14% 12% 12% 13% 13% 7% 16% 15% 14% 11% 12% 13% 10% 9% Pre IPL Week 1 Week 3 Week 2 Mid IPL  KKR consistently tops the Buzz amongst franchises
  16. 16. Week wise Buzz Trend - Franchise 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 1. Kolkata Knight Riders 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 2. Kings XI Punjab 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 3. Mumbai Indians 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 4. Delhi Daredevils Period: 08th April to 6th May Source: BuzzAngles 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 5. Rajasthan Royals 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 6. Chennai Super Kings 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 7. Royal Challengers Bangalore 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 8. Sunrisers Hyderabad  All Franchises except Sunrisers Hyderabad, seem to be losing on their buzz count when compared to the earlier weeks
  17. 17. ABOUT BRANDS PERFORMANCE Know who is buzziest!!
  18. 18. Top 10 Sponsor Brands 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Pepsi Sony Times Internet Aircel Amity University Idea ACC Royal Challenge SpiceJet Etihad Airways Event Sponsor Brands Other Brands Period: 08th April to 6th May Source: BuzzAngles The event sponsors distinctively lead the top 10 Brand list
  19. 19. Top 5 Buzz Trend - Brands 0% 50% 100% Pre IPL Week1 Week2 Week3 1. Pepsi 0% 50% 100% Pre IPL Week1 Week2 Week3 2. Sony 0% 50% 100% Pre IPL Week1 Week2 Week3 5. Amity University Period: 08th April to 6th May Source: BuzzAngles 0% 50% 100% Pre IPL Week1 Week2 Week3 3. Times Internet  Aircel and Amity University are the only two franchise sponsor Brands that make to the top 5 list 0% 50% 100% Pre IPL Week1 Week2 Week3 4. Aircel
  20. 20. ABOUT PLAYER PERFORMANCE Know who is buzziest!!
  21. 21. Top 10 Players 0% 2% 4% 6% 8% 10% 12% 14% Glenn Maxwell Kevin Pietersen MS Dhoni Rohit Sharma AB de Villiers Chris Gayle David Miller Gautam Gambhir Brendon McCullum Shane Watson Period: 08th April to 6th May Source: BuzzAngles After consistently being in the top 10 list of players, Glenn Maxwell Tops the Player list
  22. 22. Top 5 Buzz Trend - Players 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 1. Glenn Maxwell 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 2. Kevin Pietersen 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 4. Rohit Sharma 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 5. AB de Villiers Period: 08th April to 6th May Source: BuzzAngles 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 3. MS Dhoni  All the top 5 players seem to be loosing their coverage share when compared to their earlier coverage
  23. 23. ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!
  24. 24. 0% 5% 10% 15% 20% 25% 30% Preity Zinta Shahrukh Khan Gauri Khan Mukesh Ambani Juhi Chawla Nita Ambani Shilpa Shetty Katrina Kaif Priyanka Chopra Celebrities Period: 08th April to 6th May Source: BuzzAngles Celebrities who are also the franchise owners top the list
  25. 25. Top 5 Buzz Trend - Celebrities 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 1. Preity Zinta 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 2. Shahrukh Khan 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 4. Mukesh Ambani 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 5. Juhi Chawla Period: 08th April to 6th May Source: BuzzAngles 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 3. Gauri Khan  While Preity Zinta has had received the most consistent coverage, SRK and wife Gauri Khan follow the leader list.  Mukesh Ambani makes it to the top 5 Celebrity list
  26. 26. Weekly Top Buzzes Source: BuzzAngles Source Franchise Print Publication Sports Personality Brand Pre IPL Overall Week 1 Pepsi Pepsi Pepsi Week 3 Week 2 Pre IPL Overall Week 1 Non Shahrukh Khan Week 3 Week 2 Celebrity Pre IPL Overall Week 1 KIX KKR KKR Week 3 Week 2 Pre IPL Overall Week 1 Week 3 Week 2 Pre IPL Overall Week 1 Kevin Pietersen Week 3 Week 2 Pre IPL Overall Week 1 Cricket Country Week 3 Week 2 Preity Zinta Gauri Khan Preity Zinta Pepsi Pepsi KKRKKR Period: 08th April to 6th May The Hindu The Hindu The Hindu The Hindu The Hindu Glenn Maxwell Glenn Maxwell MS Dhoni Mohit Sharma Cricket Country Cricket Country Cricket Country Cricket Country
  27. 27. BUZZ..!! Know who has created the
  28. 28. Introducing BuzzAngles The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear. In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge. BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
  29. 29. BuzzAngles  BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space  The Digital PR  Blogs  Social Media  The report will focus only on the Brands visibility, the way it is perceived in this Digital Space  To know about BuzzAngle Platform Click Here
  30. 30. Get more updates Get to know more about IPL and other Brands in IPL +91-804538-20-20 www.thereforeindia.com info@thereforeindia.com
  31. 31. Our Other Uploads Get to know more about IPL and other Brands in IPL » http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-33671535 » http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-week-2 » http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-week-3 » http://www.slideshare.net/thereforeindia/match1-mi-vs-kkr » http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-week-4 » http://www.slideshare.net/thereforeindia/buzzangles Know more, call us on: +91-804538-20-20
  32. 32. About Therefore Solutions Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience Our analytics are designed to help a business understand the efficiency of the marketing and communication plan In a nutshell, we provide an integrated platform in order to arrive at an informed decision
  33. 33. Dr. Anar Rupji Chief Information Officer /Co-Founder Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well. During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police. This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends. Email: anar@thereforeindia.com
  34. 34. Dayanidhi M. VP Operations /Co-Founder An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries. Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business. Email: dayanidhi.m@thereforeindia.com
  35. 35. Vivek Kapoor Chief Operating Officer As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity. Email: vivek@thereforeindia.com
  36. 36. You Plan Therefore You Succeed
  37. 37. Thank You
  38. 38. Disclaimer Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

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