Introduction to Speculative Design for OVO

1. hi, I’m theo

10. What do we do when we’ve
lost control?
Let’s have a look at pop
culture:
Snowpiercer,
Bong Joon-Ho (2013)
Based on the comic Le
Transperceneige (1982)
CONTROL

11. What do we do when we’ve
lost control?
Let’s look at pop culture:
Snowpiercer (2013)
CONTROL

12. The Universal Declaration
of Human Rights, article #4:
‘No one shall be held in
slavery or servitude;
slavery and the slave trade
shall be prohibited in all
their forms.’
HUMAN RIGHTS

16. More and more people think
we need to live in harmony
with nature.
Still, we slaughter 3 billion
animals for food each day.
HARMONY

17. How do we make sure the
sustainable developments
goals don’t end being
another Life Aid?
SDG’S

18. Your sustainable strategy.
PLAN ZERO

20. ‘Then, from time to time,
like a diseased eyeball in
which distributing flashes
of light are perceived or like
this baroque sunbursts in
which rays from another
world suddenly break into
this one, we are reminded
that Utopia exists and that
other systems, other
spaces, are still possible.’
Fredric Jameson
BAROQUE SUNBURSTS

21. Designers react.
DESIGN GUILT

22. Designers react.
And plee guilty.
DESIGN GUILT

23. In the early 1990s business
professor Dick Buchanan
already came up with this
model.
FOUR ORDERS OF DESIGN

25. MY 3MS
artefact
macro
meso
micro
behaviourtransformation
effects on society and the world
and changes in values
impact on (individual) behaviour
and system it creates
service or product

26. ‘the medium is the message’
Marshall McLuhan
MEDIUM = MESSAGE

27. ‘A way to debate potential ethical,
cultural, social and political
implications’
‘Design could place new
developments within imaginary but
believable everyday situations that
would allow us to debate the
implications of different technological
futures before they happen.’
Fiona Raby and Anthony Dunne (2013)
SPECULATIVE DESIGN

28. Design used to be focussed
on projected en probable
futures.
Speculative design is
adding different attitudes
towards the future:
possible and preferable
ones.
FUTURE CONE BY VOROS

29. DESIGN MAPPING
(CORINA ANGHELOIU, ET AL, 2019)

32. ‘Design for an overpopulated
planet’ (2010) by Ray and Dune
is an example of speculative
design that is close to art.
SPECULATIVE ART
OpenSurgery Project by Frank
Kolkman (2015)
DIY SURGICAL ROBOT

33. COW&CO
Anastasia Eggers and Ottonie
Roeder (2017)

34. “SPECULATIVE DESIGN IS AN ATTITUDE. WHEN
INTRODUCED IN A DESIGN PROCESS, IT TRIGGERS
DESIGNERS TO THINK IN TRANSFORMATIONS: IN NEW
ENVIRONMENTS THAT CREATE NEW WORLDS WITH
NEW SYSTEMS, NEW BEHAVIOUR, AND NEW
ARTIFACTS.“
THEO PLOEG SPECULATIVE FUTURES AMSTERDAM

35. the intervention design model
imagine
build a fictional world
make
let’s prototype
translate
createtell
ideate
experiment
evaluate
define
explore
get to know your environment
frame observe

36. the intervention design model
imagine
build a fictional world
make
let’s prototype
translate
createtell
ideate
experiment
evaluate
define
explore
get to know your environment
frame observe
transformation (macro) experience (meso)
artefact (micro)

37. Designers and artists need
to question the current
status quo, including the
values of our current
system.
This is too important to
leave to scientists,
politicians, philosophers
and economists who are,
per definition, operating
within the system.
LEAVE. THE. TRAIN.
DESIGN ACTION
contact: theo@studiohyperspace.net