Introduction to design, design thinking and speculative design for students Internation Business of Zuyd University.

1. brightlands HIVE: creative design thinking, a brief introduction

2. who is theo ploeg (@theoploeg)?

3. what i do?

4. ‘digital society school is a
creative and inclusive
Amsterdam-based
community of students,
researchers and the
otherwise digitally inclined
cooperate on meaningful
integration of technology in
society’
‘studio
hyperspace
investigates the
theory and praxis
of living in an
accelerating
world’

6. opening: may 29 @ DSS, amsterdam

7. * what is design?
what are we gonna to talk about?
* the three levels of design
* design thinking vs agile?
* so, what’s next? (hint: speculative design)

8. !8what is design as google search

9. !9definition of design on wikipedia
‘Design is the intentional creation of
a plan or specification for the
construction of an object or system
for the implementation of an activity
or process.’

10. design as most people see it

11. this is also design

12. marshall mcluhan (1911-1980)

13. ‘the medium is the massage’ (1967)

14. We invent a new
media
technology
The new media
technology
alters our sense
ratios
The altered
sense ratio
alters our
perception
The altered
perception
changes the way
we think
With a new way of
thinking we
create new models
of reality
New models of
reality give rise to
new inventions
McLuhan’s cycle of change
‘we shape our tools
and tools shape us’,
Marshall McLuhan
mcluhan’s cycle of change

15. dick buchanan’s four orders of design

18. dick buchanan’s four orders of design

19. dick buchanan’s four orders of design

23. !23
my translation: three levels
artefact
micro
meso
macro
praxisenvironment

24. !24
my translation: three levels
artefact
meaning centered design
praxisenvironment
linear methods
waterfall
scientific research
user centered design
human centered design
agile
design thinking
discursive design
disruptive design
speculative design
solution drivenproblem drivenquestion driven
lean thinking

25. elliot r. montgomery (epm*id/parsons)

26. aral balkan and the difference between focus on outcome and problem

27. buchla synthesizer (1963) by buchla & morton subotnick

28. roland synthesizer sh-3 (1973)

29. apple macintosh (1984)

30. iMac (1998)

31. kees dorst about design thinking

32. the design thinking model

33. or reframed ;- )

34. ‘Design thinking is an attitude. It means
reframing the problem, seeing the
bigger picture and understanding the
context.’
the essence of design thinking #1

35. ‘Designing is never about technological
solutions, but always about need and,
even more so, creating meaning.’
the essence of design thinking #2

36. ‘And remember:
a solution is always in beta.’
the essence of design thinking #3

37. so what about agile and lean startup?

38. ‘we shape our tools and our tools shape us’

39. scrumming at DSS: getting in control

40. structuring the process at DSS

41. * we’ve clarified what design is
so, what have we talked about?
* talked about the levels of design
* explained thinking and agile

42. ‘but what about the environmental level?’
a step further

43. enter speculative design

44. electric cars are design thinking

45. new ways of movement are design thinking

46. ‘speculative design is a way to
manifest possibilities, to prepare us
for inconvenient challenges and
facilitate a more desirable,
responsible path into the future’
phil balagtas (speculative futures/mckinsey & co)

47. elliot r. montgomery (epm*id/parsons)

48. voros (2003)

49. raby & dunne - design for an overpopulated planet (2010)

50. !50climate change

51. !51mass migration

52. technology

53. politics and beliefs

54. unilever is master in understanding change

55. ikea’s space 10

56. shell doesn’t get it

57. intervention design
a discursive design approach using speculation as frame
the intervention design model
make
imagine
build a fictional world
let’s prototype
translate
createtell
ideate
experiment
evaluate
explore
investigate your environment
define
frame observe
for organizations in constant flux

58. writing your own episode of black mirror (star trek)

59. fair phone (waag society)

60. veja shoes

61. !61vegetarian butcher

62. dave hakkens’ precious plastic

63. * know your environment (explore)
so, what have we talked about?
* frame your future (imagine)
* build your three level business (make)

64. get in touch @theoploeg | www.studiohyperspace.net