Leaving Earth or First Snow (The Fountain, Black Swan, Moon, ME3)
Jisas Yu Holem Hand Blong Mi (Thin Red Line, The Tree of Life)
Koyannisqatsi, Pruit Igoe & Prophecies (Koyannisqatsi, Watchmen)
“The author is not inclined to the
sanguine belief that such a subtle
and imaginative art as that of
composition can be acquired by
those not possessed of the innate
faculty, by simply studying from
- Percy Goetschius, Material Used in Musical Composition, 1913
Corbett and Conners, Style and Statement
Antimetabole (repetition of words)
Chiasmus (reversal of structure)
Synecdoche (part for the whole)
Metonymy (substitution of attribution)
The Classic Style
Conversational (single reader vs. group)
“Every country possesses, it seems,
the sort of cuisine it deserves, which is
to say the sort of cuisine it is
appreciative enough to want.”
“It is the destiny of mint to be crushed.”
- The Food of France, Waverly Root
The nonfiction essay
Fashion and digital design
The business of design
Language constrains the way we talk about design (design critique).
“One of the surest of tests is the
way in which a poet borrows.
Immature poets imitate; mature
poets steal; bad poets deface
what they take, and good poets
make it into something better, or
at least something different.”
- T.S. Eliot
Interactive (cognitive + physical)
Software Product Design
Behavior & Interactions
“[Form] is the combination of feelings
and a function; shapes and things
that come to one in connection with
the discoveries made as one goes
into the wood that pull it all together
and give meaning to form.”
- James Krenov, A Cabinetmaker’s Notebook
“Practicing” my running
Importance of repetition and volume.
Ira Glass: The Gap.
Be a generalist
(but an expert in something, T-shaped)
“In the beginner's mind there are
many possibilities, but in the
expert’s mind there are few.”
- Shunryu Suzuki
Know your habits
Cowboys, Ninjas and Unicorns. Multidimensional.
Just enough design process
Guidelines to fall back on if things go pear-shaped
Checklists and runbooks (Atul Gawande)
Collaborate: succeed or fail together
Quickly get your product to your users (quality/speed balance)
Agency vs. In-house
Thank you for your attention.
References / Resources / Attribution
Edward P.J. Corbett and Robert J. Conners (1999). Style and Statement. London.
Oxford University Press.
Krenov, James (1976). A Cabinet Maker’s Notebook. Fresno, CA. Linden Publishing
Nakashima, George (2012). The Soul of a Tree: A Woodworker’s Reflections. Tokyo.
Root, Waverly (1992). The Food of France. New York, NY, Vintage Books.
Goetschius, Percy (1882). Material Used in Musical Composition. New York, NY. G.
Rosenberg, Marshall (2003). Nonviolent Communication: A Language of Life.
Encinitas, CA. PuddleDancer Press.
“Good artists borrow, great artists steal.” http://quoteinvestigator.com/
Icons from The Noun Project: T-shirt: Josh from Toronto, Food: Rodolfo Alvarez,
Shelter: Public Domain.
Set in Raleway
The League of Moveable Type