Professional factions have made it impossible for the business community to make educated decisions - or even understand what the hell we do. Content strategists scream “Content is King.” The information architects yell “Structure the kingdom.” The SEO folks say, “There is no data without metadata.” The interaction designers insist “While any software system introduces some kind of formalization of the world, HCI (like AI) deals with formalizations of human cognition and activity. These are the issues that have lay at the heart of philosophical debate for centuries. In some ways, it would be hard to imagine a more philosophical enterprise.”
And the business community says, “screw you.”
To which the advertising agencies say “We can solve your problem. Don’t ask how we do it, but we can. Just throw money in our direction.”
Guess who gets the money thrown at them?
If content is king, context must certainly be the “kingdom.”
Perhaps it is time for us to start thinking about the context of professional communities. Far too often, “user experience” becomes the elephant described by the blind men – each community is convinced that their unique vantage point is the proper one. As content strategists, what can we do to build professional context, and thus convince the business community that our work truly does have value. This is our common challenge.
Let this talk be a call to action to all media professionals. To stop fighting each other, but instead to take up the battle with an uninformed and confused populace – people who mean well, but don’t know what to do about it.
Content, Context, Community
July 2, 2014
Absolutely no attempt has been made
to make this presentation politically correct.
If you can’t handle the real world,
take your coffee break early. Like now.
No animals were harmed during the production
of this PowerPoint (even though I tried).
Made entirely of recycled electrons.
“Nowadays, people know
the price of everything
and the value of nothing.”
� Do something quick and easy that makes your
client look good
(show that positive change is not impossible)
� Make sure the manager knows that you know
they are calling the shots
(Don’t threaten, be supportive)
� Find out what the this person has in terms of
personal goals and hidden agendas
(there is always a hidden agenda)
� Avoid talking about legacy decisions
(don’t become a scapegoat)
Before you ever get to the elevator...
Will your client be comfortable taking you upstairs?
Ten things to remember
1. Look like you belong there
2. Don’t let gender get in the way
3. Exude confidence and leadership ability
4. Take charge of a situation that scares them
5. Find a champion. Become a protégé.
6. Don’t argue with the CEO or Chairman
7. Don’t use business terms you don’t understand
8. Don’t make CS sound complicated
9. Walk them through a proven process
10. Show them the money
And in summary
Play nice Take control Be adult
And finally, our new mantra...And finally, our new mantra....