Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Dunkirk Systems, LLC Social Media Primer Using the Tools of Social Media to Extend Your Reach
About Dunkirk <ul><li>Dunkirk is a full-service Web Consulting Firm providing Internet Strategy, Web Site Design and Devel...
What is Social Media Is and Is Not <ul><li>Social Media will NOT cure a disease </li></ul><ul><li>But… </li></ul><ul><li>I...
A Definition <ul><li>Social media is a set of tools and technologies which enable conversations and communications among p...
All About Conversations <ul><li>The keyword of social media is conversations </li></ul><ul><ul><li>I am not talking  at  y...
The Global Reach <ul><li>Part of social media’s success is in its global reach </li></ul><ul><ul><li>Ability to engage in ...
Fun and Easy to Use <ul><li>Another part of social media’s success is in the ease of use of the tools, as well as its “fun...
How Does It Apply To Business? <ul><li>Like anything else in business… </li></ul><ul><ul><li>Must have goals </li></ul></u...
But What About The Tools Themselves? <ul><li>Tools are continuously evolving and changing </li></ul><ul><ul><li>Some tools...
Core Social Media Tools <ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Blogging </li></ul><ul><li>Facebook </...
YouTube <ul><li>File under video </li></ul><ul><li>Second largest search engine next to Google (owned by them too) </li></...
Video Services <ul><li>Hosting video in varying lengths </li></ul><ul><ul><li>YouTube currently limited @ 15 minutes </li>...
Twitter <ul><li>File under Microblogging </li></ul><ul><li>Short messages (140 characters) </li></ul><ul><ul><li>Text, lin...
Microblogging Services <ul><li>Short messages, as compared to blogs </li></ul><ul><li>Convenient tools for quick posting <...
Blogging <ul><li>File under personal publishing </li></ul><ul><li>Contraction for “Web log” </li></ul><ul><ul><li>Dates ba...
Personal Publishing <ul><li>Consists of blogging and microblogging </li></ul><ul><li>Can be used for longer, more detailed...
Facebook <ul><li>File under all encompassing! </li></ul><ul><ul><li>Predecessor MySpace, which is still out there </li></u...
Flickr <ul><li>File under Photosharing </li></ul><ul><li>Largest photo site </li></ul><ul><li>Can be used for more than ph...
Photosharing Services <ul><li>Like video services, photos are closely popular </li></ul><ul><li>Sharing capabilities </li>...
Podcasting <ul><li>Audio programming </li></ul><ul><li>Does not need to be professionally recorded </li></ul><ul><li>Made ...
Social Bookmarking <ul><li>Sharing Web site, blog, tweet links with others </li></ul><ul><li>Sharing services </li></ul><u...
Foursquare <ul><li>File under LBS, or location based service </li></ul><ul><li>“Fun” factor of checking in at a location <...
Location Based Services <ul><li>Using GPS to determine your location </li></ul><ul><li>What is around you of interest to y...
Social Barcoding <ul><li>QR “quick response” codes </li></ul><ul><li>Tie offline to the online </li></ul><ul><li>Widely po...
Another Set of Tools in Your Business Toolbox <ul><li>Like any tool, not used for everything </li></ul><ul><li>Much approa...
Questions <ul><li>? </li></ul>
Thank You <ul><li>Mike Maddaloni </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.dunkirksystems.com/ </li><...
Upcoming SlideShare
Loading in …5
×

Social Media Primer - Using the Tools of Social Media to Extend Your Reach

1,655 views

Published on

This presentation is a primer or introduction to social media for business owners or marketing professionals to help them understand the basics. It was developed by Mike Maddaloni, Web Strategist and Developer and President and Founder of Dunkirk Systems, LLC, a Web consulting firm in Chicago, Illinois, US.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Social Media Primer - Using the Tools of Social Media to Extend Your Reach

  1. 1. Dunkirk Systems, LLC Social Media Primer Using the Tools of Social Media to Extend Your Reach
  2. 2. About Dunkirk <ul><li>Dunkirk is a full-service Web Consulting Firm providing Internet Strategy, Web Site Design and Development, CMS, eCommerce and Social Media. </li></ul><ul><li>We pride ourselves in being the trusted advisor to help our clients' business thrive! </li></ul><ul><li>www.dunkirksystems.com </li></ul>
  3. 3. What is Social Media Is and Is Not <ul><li>Social Media will NOT cure a disease </li></ul><ul><li>But… </li></ul><ul><li>It can help raise awareness for a disease </li></ul><ul><li>It can educate people about a disease </li></ul><ul><li>It can host a community for those affected by a disease </li></ul><ul><li>It can help raise money to fight a disease </li></ul>
  4. 4. A Definition <ul><li>Social media is a set of tools and technologies which enable conversations and communications among people, companies and other entities around the world over the Internet </li></ul><ul><li>This is “a” definition – some are more flowery than this! </li></ul>
  5. 5. All About Conversations <ul><li>The keyword of social media is conversations </li></ul><ul><ul><li>I am not talking at you, I am talking with you </li></ul></ul><ul><ul><li>I care what you have to say </li></ul></ul><ul><ul><li>Together we can tell a great story </li></ul></ul>
  6. 6. The Global Reach <ul><li>Part of social media’s success is in its global reach </li></ul><ul><ul><li>Ability to engage in conversations around the globe with ease </li></ul></ul><ul><ul><li>Everything from chat between friends to news </li></ul></ul>
  7. 7. Fun and Easy to Use <ul><li>Another part of social media’s success is in the ease of use of the tools, as well as its “fun” factor </li></ul>
  8. 8. How Does It Apply To Business? <ul><li>Like anything else in business… </li></ul><ul><ul><li>Must have goals </li></ul></ul><ul><ul><li>Must be budgeted for </li></ul></ul><ul><ul><li>Must be measured </li></ul></ul><ul><ul><li>Must be integrated in marketing and throughout rest of company </li></ul></ul><ul><ul><li>Must NOT be an island </li></ul></ul>
  9. 9. But What About The Tools Themselves? <ul><li>Tools are continuously evolving and changing </li></ul><ul><ul><li>Some tools even go away </li></ul></ul><ul><li>Core set of tools to be aware of </li></ul><ul><li>Following trends and examples </li></ul><ul><li>Willing to experiment and take some calculated risks </li></ul>
  10. 10. Core Social Media Tools <ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>Podcasting </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Foursquare </li></ul><ul><li>Social Barcoding </li></ul>
  11. 11. YouTube <ul><li>File under video </li></ul><ul><li>Second largest search engine next to Google (owned by them too) </li></ul><ul><li>YouTube channel – host multiple videos by you, firm </li></ul><ul><li>Watch on YouTube or embed/share </li></ul><ul><li>Community-submitted videos </li></ul>
  12. 12. Video Services <ul><li>Hosting video in varying lengths </li></ul><ul><ul><li>YouTube currently limited @ 15 minutes </li></ul></ul><ul><li>Live/mobile streaming video services </li></ul><ul><ul><li>e.g. Qik, Ustream, Bambuser </li></ul></ul><ul><li>Private video hosting </li></ul><ul><ul><li>e.g. Wistia </li></ul></ul>
  13. 13. Twitter <ul><li>File under Microblogging </li></ul><ul><li>Short messages (140 characters) </li></ul><ul><ul><li>Text, links, direct messages </li></ul></ul><ul><li>Searchable </li></ul><ul><ul><li>What are people saying about you, your services </li></ul></ul><ul><li>API (Application program interface) </li></ul><ul><ul><li>Integrate 3 rd party tools for search, response </li></ul></ul>
  14. 14. Microblogging Services <ul><li>Short messages, as compared to blogs </li></ul><ul><li>Convenient tools for quick posting </li></ul><ul><ul><li>e.g. Posterous </li></ul></ul><ul><li>Integrated tools to Twitter </li></ul><ul><ul><li>e. g. Twitpic, Twitvid </li></ul></ul><ul><li>Third-party tools </li></ul><ul><ul><li>e. g. TweetDeck, HootSuite, autoresponders </li></ul></ul>
  15. 15. Blogging <ul><li>File under personal publishing </li></ul><ul><li>Contraction for “Web log” </li></ul><ul><ul><li>Dates back to beginning of the Web </li></ul></ul><ul><ul><li>Gained popularity with robust, ease of use publishing </li></ul></ul><ul><ul><li>RSS feed provides for blog subscription within readers, browsers </li></ul></ul><ul><li>Serves as a “home base” for you or your brand </li></ul><ul><li>Posting structured or unstructured content </li></ul><ul><ul><li>Video, photos, text </li></ul></ul>
  16. 16. Personal Publishing <ul><li>Consists of blogging and microblogging </li></ul><ul><li>Can be used for longer, more detailed communications </li></ul><ul><li>Community elements with commenting </li></ul><ul><li>Blogs are fresh content and highly ranked by search engines </li></ul>
  17. 17. Facebook <ul><li>File under all encompassing! </li></ul><ul><ul><li>Predecessor MySpace, which is still out there </li></ul></ul><ul><li>Walled garden </li></ul><ul><ul><li>Must login to participate, search </li></ul></ul><ul><li>Over 500 M users </li></ul><ul><li>“ Like” pages to build community around </li></ul><ul><li>Continuously changing </li></ul><ul><li>Security concerns not slowing its growth </li></ul>
  18. 18. Flickr <ul><li>File under Photosharing </li></ul><ul><li>Largest photo site </li></ul><ul><li>Can be used for more than photos </li></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Schematics, other images not photos </li></ul></ul><ul><ul><li>Community, but not as active </li></ul></ul><ul><ul><li>Repository for digital content </li></ul></ul>
  19. 19. Photosharing Services <ul><li>Like video services, photos are closely popular </li></ul><ul><li>Sharing capabilities </li></ul><ul><li>Other players </li></ul><ul><ul><li>Google Picasa </li></ul></ul><ul><ul><li>Nokia Ovi (merging with Yahoo) </li></ul></ul>
  20. 20. Podcasting <ul><li>Audio programming </li></ul><ul><li>Does not need to be professionally recorded </li></ul><ul><li>Made popular by rise in MP3 players </li></ul><ul><li>RSS feed syncs podcasts with player or feed reader (e.g. Google Reader) </li></ul><ul><li>Available for subscription through iTunes </li></ul>
  21. 21. Social Bookmarking <ul><li>Sharing Web site, blog, tweet links with others </li></ul><ul><li>Sharing services </li></ul><ul><ul><li>e.g. Digg, Delicious, Mixx </li></ul></ul><ul><li>Twitter beginning to “act” like a service </li></ul><ul><li>Show leadership </li></ul><ul><li>Send traffic to your site </li></ul>
  22. 22. Foursquare <ul><li>File under LBS, or location based service </li></ul><ul><li>“Fun” factor of checking in at a location </li></ul><ul><ul><li>Uses GPS and app on mobile device </li></ul></ul><ul><ul><li>e. g. Store/merchant, tourist spot </li></ul></ul><ul><li>Earn badges for activity </li></ul><ul><li>Get an offer when someone checks in </li></ul><ul><ul><li>e. g. Wow Bao (Chicago-based) </li></ul></ul>
  23. 23. Location Based Services <ul><li>Using GPS to determine your location </li></ul><ul><li>What is around you of interest to you </li></ul><ul><li>What do merchants around you have to offer? </li></ul><ul><ul><li>e. g. Discounts, special seating </li></ul></ul><ul><li>Can be personally identified or not </li></ul>
  24. 24. Social Barcoding <ul><li>QR “quick response” codes </li></ul><ul><li>Tie offline to the online </li></ul><ul><li>Widely popular in Asia and Europe </li></ul><ul><ul><li>Now coming to the US </li></ul></ul><ul><li>Can be a URL, SMS, or text message </li></ul>
  25. 25. Another Set of Tools in Your Business Toolbox <ul><li>Like any tool, not used for everything </li></ul><ul><li>Much approach like any other business decision </li></ul><ul><li>Phenomenal growth </li></ul><ul><li>Some are just playing, some are making money </li></ul><ul><li>Are your customers there? </li></ul>
  26. 26. Questions <ul><li>? </li></ul>
  27. 27. Thank You <ul><li>Mike Maddaloni </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.dunkirksystems.com/ </li></ul><ul><li>+1.312.781.1170 </li></ul><ul><li>Twitter - @thehotiron @dunkirk </li></ul>

×