What's Next? A Preview of Archives 3.0

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Presentation made at the Spring 2011 meeting of the Mid-Atlantic Regional Archives Conference.

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What's Next? A Preview of Archives 3.0

  1. 1. Spring MARAC meeting, Alexandria, VA, <br />May 6 2011<br />What’s Next? A Preview of Archives 3.0Kate Theimer<br />
  2. 2. Archives 2.0<br />Open <br />Transparent <br />User-centered<br />Technology-savvy<br />Archivist as facilitator<br />Open to iterating products<br />Innovative and flexible<br />Looking for ways to attract new users <br />Closed<br />Opaque<br />Archivist- and record-centered<br />Technology-phobic<br />Archivist as gatekeeper/authority figure<br />Focused on “perfect” products<br />Adhering to tradition<br />Relying on interested users coming to the repository on their own<br />Archives 2.0 is not Archives + Web 2.0<br />Archives 1.0<br />
  3. 3. Any social media tool is just a tool. <br />Why are you using it? <br />
  4. 4. Social media for publishing <br />Social media for engagement <br />Social media for participation <br />Levels of interactivity in social media<br />
  5. 5. Social media for publishing <br />
  6. 6. “Packaged” content <br />Little interaction <br />Corporate tone <br />Same content in multiple channels <br />Social media for publishing Characteristics<br />
  7. 7. Social media for engagement<br />
  8. 8. Social media for engagement: Story <br />
  9. 9. Social media for engagement: Winning <br />
  10. 10. Social media for engagement: Conversation <br />
  11. 11. Social media for engagement: sharing and rating <br />
  12. 12. Social media for engagement: Humor<br />
  13. 13. Personal tone <br />Unique content <br />Interactive <br />Allows people to engage without committing <br />Social media for engagement Characteristics<br />
  14. 14. I lied. Now I’m not going to talk about social media <br />
  15. 15. Web for participation <br />
  16. 16. Web for participation<br />
  17. 17. Web for participation <br />
  18. 18. Social media for participation <br />
  19. 19. Social media/Web for participation<br />
  20. 20. Often uses a specialized platform, but not always<br />Requires more of a commitment from the user<br />Seems to be most successful when participation is for a well-defined purpose <br />Using web for participationCharacteristics <br />
  21. 21. Where does microvolunteering fit in? <br />
  22. 22. Where does microfunding fit in? <br />
  23. 23. Not always easy to draw a line between “engagement” and “participation” <br />
  24. 24. Web + real life participation <br />
  25. 25. Publishing <br />Gets you awareness <br />Engagement <br />Gets you warm fuzzy feelings <br />Participation <br />Gets you partners <br />What does social media get you? <br />
  26. 26. Archives 1.0 was about stuff. <br />Archives 2.0 is about archivists. <br />Archives 3.0 is about people. <br />Archives 2.0 vs. Archives 3.0<br />
  27. 27. We want this <br />Not this <br />
  28. 28. For more information <br />kate.theimer @ gmail.com<br /> www . archivesnext . com <br />

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