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Impact of Social Media in Tourism


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The slide presentation starts with introduction to social media, types of social media, special reference to twitter is given, a short discussion on instagram, google plus and travel blogs is presented with examples

Published in: Social Media
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Impact of Social Media in Tourism

  1. 1. IMPACT OF SOCIAL MEDIA ON TOURISM (Special Reference to Twitter) Presented by: Mr. D.J. Gurung Doctoral Research Scholar School of Management Sciences Department of Business Administration
  2. 2. What is Social Media “websites and applications that enable users to create and share content or to participate in social networking.” “ forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”
  3. 3. Types of Social Media  Blogs - Wordpress, Blogger, Typepad  Content Sharing - YouTube, Flickr, Photobucket  Social Networks - MySpace, Facebook  Professional Networks - LinkedIn, ecademy, xing  Microblogging & Presence - Plazes, Twitter, Jaiku Etc… etc… etc…
  4. 4. What is TWITTER??? “a series of short, high-pitched calls or sounds.”
  5. 5.  Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets.  To weave tweets into a conversation thread or connect them to a general topic, members can add hashtags to a keyword in their post.  Tweets, which may include hyperlinks, are limited to 140 characters, due to the constraints of Twitter's Short Message Service (SMS) delivery system.  Founder: Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams  Created in March, 2006 & Launched in 15th July, 2006  Learn about tweeter:
  6. 6. Getting started with Twitter…
  8. 8. Share experience
  9. 9. Share information
  10. 10. Promotes destination
  11. 11. Shares expectations
  12. 12. Interconnects with other websites
  13. 13. Promotion through contests
  14. 14. Correct Errors
  15. 15. Raise Queries Courtesy: Sheila
  17. 17. Do’s & Don'ts : Dos: Tweet and re-tweet important contents Interact with followers Identify queries and reply them Connect through keywords using hashtags (#) Interconnect with different internet platforms of the organization (facebook, instagram, website etc.) Follow only the right people/twitter handle Increase the content
  18. 18. Don’t: Be inactive Be irresponsive Be monotonous Be boring Be careless
  19. 19. OTHER SOCIAL MEDIA Instagram Google plus (G+) Travel blogs
  20. 20. INSTAGRAM Instagram is an online mobile photo- sharing, video-sharing, and social networking service. Enables its users to take pictures and videos, and share them either publicly or privately on the app. The name originates from the word ‘Instant’ Created by Kevin Systrom and Mike Krieger Launched in October, 2010 Acquired by Facebook in April, 2012
  21. 21. INSTAGRAM FOR TOURISM Location tagging Hashtag key words Increase content Creative content Niche marketing & Mass marketing
  22. 22. Google Plus (G+) Google+ is an interest-based social network that is owned and operated by Google. Launched in June, 2011 Enables to post photos and status updates to the stream or interest based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person.
  23. 23. G+ for tourism Free to use & easy to promote Enables sharing of status, photographs & videos Instant messaging, text and video through google hangout Creation & Joining community of interests  location tagging, and the ability to edit and upload photos to private cloud-based albums
  24. 24. Travel Blogs  A travel blog is a blog written by tourists for the purpose of sharing there experiences regarding a visit to a destination.  This can include photographs, videos and other information regarding the destination, modes of travel, accommodation facilities etc..  Examples:,,
  25. 25. Advantages (courtesy: Sachin achar,Mahesh wadde)  Social media works in a real time situations.  Social media covers a wide range of possibility and audiences  Social media in tourism is a creative way to allow the people to give ideas  Social media had become a great extent alternative to word-of- mouth advertising
  26. 26. Disadvantages  Publishing obvious advertising copy is unacceptable in the social media world  Every post on twitter is public and user has no control over what people say.  Bad news go viral as easily as good news and can do unethical business irreparable harm.  Social media can be both an aid and a threat
  27. 27. THANK YOU