Workshop Social Media


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Workshop given to Océ employees about social media for personal and business use

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Workshop Social Media

  1. 1. Are You part of the Conversation? Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Workshop Social Media
  2. 2. Goals of this workshop <ul><li>Introduction social media </li></ul><ul><li>Assess impact of these media on different areas of our business and organization, and knowledge work </li></ul><ul><li>Introduction to the most important tools in use today </li></ul><ul><li>Apply them in personal and business practice </li></ul>
  3. 3. Workshop agenda <ul><li>Introduce ourselves </li></ul><ul><li>Part 1: Social Knowledge Work </li></ul><ul><ul><li>Video and Discussion </li></ul></ul><ul><ul><li>Knowledge Worker 2.0 </li></ul></ul><ul><ul><li>Coffee Break </li></ul></ul><ul><ul><li>Assignment and Discussion </li></ul></ul><ul><li>Coffee Break </li></ul><ul><li>Part 2: Social Business </li></ul><ul><ul><li>Videos and Discussion </li></ul></ul><ul><ul><li>Enterprise 2.0 </li></ul></ul><ul><ul><li>Coffee Break </li></ul></ul><ul><ul><li>Assignment and Discussion </li></ul></ul><ul><li>Feedback and introduction in Yammer group </li></ul>
  4. 4. Part 1: Knowledge Worker 2.0
  5. 5. Shift Happens <ul><li>Video: Shift Happens, Did you know 4.0 </li></ul><ul><li>Video: Social Media Revolution </li></ul><ul><li>What did you see? </li></ul><ul><li>What does this say? </li></ul><ul><li>Which media do you use? And why? </li></ul>
  6. 6. The name of the revolution in media <ul><li>Web 2.0 </li></ul><ul><li>Or: Social Media, Social Web, Social Computing </li></ul>
  7. 7. Web 2.0 defined <ul><li>internet as platform </li></ul><ul><li>harness network effects (collective intelligence) </li></ul>
  8. 8. Trend or hype <ul><li>How old is YouTube? </li></ul><ul><li>When did you first hear of LinkedIn? </li></ul><ul><li>When did you first book a flight online? </li></ul>
  9. 9. Consequences for our employees <ul><li>Were you ever taught to be a knowledge worker? </li></ul>
  10. 10. Were you ever officially educated to <ul><li>Use e-mail effectively? </li></ul><ul><li>Find information through a feed reader? </li></ul><ul><li>Post information in relevant peer groups? </li></ul><ul><li>Share and store your information so others can retrieve it? </li></ul><ul><li>Use social bookmarking? </li></ul><ul><li>Use a wiki? </li></ul><ul><li>Write a blogpost? </li></ul><ul><li>Use Slideshare? </li></ul>
  11. 11. What is a blog? <ul><li>Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team. </li></ul><ul><li>Examples: Blogger , WordPress , MoveableType </li></ul><ul><li>Examples of Corp. Blogs: Google , Dell , HP , Xerox , etc. </li></ul><ul><li>Internal example: CorpComm blog </li></ul>
  12. 12. What is a microblog? <ul><li>A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing at the moment and ask questions. </li></ul><ul><li>Example: Twitter </li></ul><ul><li>Internal example: Océ Yammer </li></ul><ul><li>Used during Press conferences, testing, a.o. </li></ul>
  13. 13. What is a social network? <ul><li>Social Networks are like topic tables at a conference luncheon . People that know each other (or want to meet each other) will connect by a variety of common interests. </li></ul><ul><li>Examples: Facebook , Myspace , LinkedIn , Xing </li></ul><ul><li>Internal example: [none] </li></ul>
  14. 14. What is social bookmarking? <ul><li>Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags. </li></ul><ul><li>Examples: , diigo , digg </li></ul><ul><li>Internal example: Océ bookmarks (R&D) </li></ul><ul><li>Use to promote news, track buzz </li></ul>
  15. 15. What is a wiki? <ul><li>Wiki’s are the collaborative white boards or libraries. </li></ul><ul><li>Examples: Confluence , Mediawiki ( wikipedia platform), Pikiwiki </li></ul><ul><li>Internal example: Océ wiki </li></ul>
  16. 16. What is RSS? <ul><li>RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology) </li></ul><ul><li>Example: an RSS enabled webpage can be recognized by this button: </li></ul><ul><li>Example of feed readers: Newsgator , Attensa , Google Reader , Bloglines , </li></ul><ul><li>Internal example: NewInfo, RSSPopper , Greatnews </li></ul>
  17. 17. Was our explanation unclear…? <ul><li>Go to the Common Craft website for insightful short video on all ‘social media’ tools! </li></ul><ul><ul><li>RSS in Plain English </li></ul></ul><ul><ul><li>Social Bookmarking in plain English </li></ul></ul><ul><ul><li>Social Networking in Plain English </li></ul></ul><ul><ul><li>Blogs in Plain English </li></ul></ul><ul><ul><li>Wikis in Plain English </li></ul></ul><ul><ul><li>Twitter in Plain English </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul>
  18. 18. Assignment part 1 <ul><li>Apply the above-mentioned concepts and tools to your daily work. </li></ul><ul><ul><li>Which part of your work fits with the concepts and tools? </li></ul></ul><ul><ul><li>Which type of information fits? </li></ul></ul><ul><ul><li>Define a daily routine! </li></ul></ul>
  19. 19. Part 2: Enterprise 2.0
  20. 20. Shift Happens in Business too <ul><li>YouTube - The Break Up </li></ul><ul><li>Online Communities Change the World </li></ul><ul><li>What did you see? </li></ul><ul><li>What does this say? </li></ul><ul><li>How is Océ responding? </li></ul>
  21. 21. The name of the revolution in business <ul><li>Enterprise 2.0 </li></ul>
  22. 22. Enterprise 2.0 defined <ul><li>Simply stated: Apply Web 2.0 concepts to enterprises </li></ul><ul><li>Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. </li></ul><ul><li>Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. </li></ul><ul><li>Platforms are digital environments in which contributions and interactions are globally visible and persistent over time. </li></ul><ul><li>Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time. </li></ul><ul><li>Freeform means that the software is most or all of the following: </li></ul><ul><ul><li>Optional </li></ul></ul><ul><ul><li>Free of up-front workflow </li></ul></ul><ul><ul><li>Egalitarian, or indifferent to formal organizational identities </li></ul></ul><ul><ul><li>Accepting of many types of data </li></ul></ul>
  23. 23. Three slides from our GOP group
  24. 26. A revolution is taking place <ul><li>And the internet is causing it </li></ul>
  25. 27. What did you think of the latest TV add by?
  26. 28. Paradigm change <ul><li>Industrial age </li></ul><ul><li>Information is power </li></ul><ul><li>One-to-many in mass media </li></ul><ul><li>Protect and be closed </li></ul><ul><li>Managers are heroes </li></ul><ul><li>Network age </li></ul><ul><li>Information and connection is power </li></ul><ul><li>Many-to-many in networks </li></ul><ul><li>Share and be open </li></ul><ul><li>Opinion leaders are heroes </li></ul>
  27. 29. Consequences externally: shifting sales and marketing <ul><li>The industrial age: </li></ul><ul><li>Focus on outbound marketing </li></ul><ul><li>We find you </li></ul>
  28. 30. <ul><li>The connected age: </li></ul><ul><li>Focus on Inbound marketing </li></ul><ul><li>Can we be found and are we in dialogue? </li></ul>
  29. 31. Paradigm change <ul><li>Trust your fellow consumers </li></ul><ul><li>Not the advertisers </li></ul><ul><li>Interruption by advertisements is dissatisfier </li></ul>
  30. 32. And in the middle?? <ul><li>‘ Tribes’: communities of peers in social media talking about our products </li></ul>
  31. 33. The name of the game <ul><li>Everyone becomes a producer </li></ul><ul><li>Share experiences </li></ul><ul><li>Trust strangers </li></ul><ul><li>Trust your network </li></ul><ul><li>Distrust any official statement </li></ul><ul><li>Imperfection is fine </li></ul><ul><li>Click to fast info, forget about long texts </li></ul><ul><li>Visual information, not text </li></ul><ul><li>Advertising is dead </li></ul><ul><li>It’s free </li></ul><ul><li>It’s equal </li></ul><ul><li>Why would I limit myself to one employer? </li></ul>
  32. 34. Yes, but not for B2B <ul><li>Are you sure? </li></ul><ul><li>B2B and B2C blurring </li></ul><ul><li>Oce GT250 printer - </li></ul><ul><li>Larry Oce « Valancy Jane </li></ul><ul><li>Printers Oce : Lees reviews en vergelijk prijzen op Ciao </li></ul><ul><li>Inkjet printer KIESKEURIG - prijsvergelijk, productvergelijk en reviews van inkjet printers </li></ul><ul><li>Océ introduceert nieuwe printtechniek | Pro | Nieuws </li></ul><ul><li>Océ service </li></ul><ul><li>Battle of concepts </li></ul>
  33. 35. Trend or Hype? <ul><li>The tools (Second Life, MSN?, blogs? LinkedIn?) come and go, but the concepts stay </li></ul><ul><li>Connect and share is here to stay </li></ul><ul><li>The peer-to-peer consumer is here to stay </li></ul><ul><li>Inbound marketing is here to stay </li></ul><ul><li>Web 2.0 is here to stay (and it’s developing!) </li></ul><ul><ul><li>future ( Web 2 ): devices, real-time, semantic, augmented </li></ul></ul><ul><li>Some hypes reach close to 100% saturation within two years: this is a fast world, act fast </li></ul>
  34. 36. Can we control this? <ul><li>No </li></ul><ul><li>But we can </li></ul><ul><li>Listen </li></ul><ul><li>Learn from the feedback </li></ul><ul><li>Act on bad experiences </li></ul><ul><li>Show our knowledge </li></ul><ul><li>Build trust </li></ul><ul><li>Show our human face </li></ul><ul><li>Share and connect and communicate… </li></ul>
  35. 37. And apply them to… <ul><li>Sales and Marketing </li></ul><ul><ul><li>Generate extra business though networks, improve customer intimacy </li></ul></ul><ul><li>Research & Development </li></ul><ul><ul><li>Cheap generation of ideas through crowdsourcing </li></ul></ul><ul><li>Service & Support </li></ul><ul><ul><li>Improve customer intimacy, generate feedback on our products </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Replace external P&R costs with in-house knowledge </li></ul></ul><ul><li>Human Resources and Learning & Development </li></ul><ul><ul><li>Develop new e-learning strategies based </li></ul></ul><ul><ul><li>Replace expensive recruitment channels with cheap social media channels. </li></ul></ul><ul><li>… in the Social Media Lab </li></ul>
  36. 38. Wrap up <ul><li>Shift from industrial age to networked age </li></ul><ul><li>Consequences for business </li></ul><ul><ul><li>Rethink marketing </li></ul></ul><ul><ul><li>Rethink product development </li></ul></ul><ul><ul><li>Rethink service </li></ul></ul><ul><ul><li>Rethink HR </li></ul></ul><ul><li>By </li></ul><ul><ul><li>Listening and conversation: don’t miss out </li></ul></ul><ul><ul><li>Opening up to the outside world </li></ul></ul><ul><li>Consequences for the organization </li></ul><ul><ul><li>Rethink media use </li></ul></ul><ul><ul><li>Rethink education of knowledge workers, especially the older generations </li></ul></ul><ul><ul><li>Set up a social media lab </li></ul></ul>
  37. 39. Assignment part 2 <ul><li>Apply the above-mentioned concepts and trends to part of Océ business (your department or a business process) </li></ul><ul><li>Write a plan to ‘socialize’ it and to keep it social </li></ul>
  38. 40. Questions and Feedback