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Alt Distribution


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Putting Aggregation and Social Networking to Work for Digital News and Information Providers. A seminar for APME/ONA Newstrain.

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Alt Distribution

  1. 1. Alt Distribution Putting feeds, aggregation and social networking to work Anthony Moor Deputy Managing Editor/Interactive The Dallas Morning News [email_address]
  2. 2. Changing perceptions about content <ul><li>Distribution is not a guarantee </li></ul><ul><li>Presentation is separating from content </li></ul><ul><li>Content is atomizing </li></ul><ul><li>Users are engaging in feedthink vs. package think </li></ul><ul><li>We can ‘Edit the Web,’ not just our sites </li></ul><ul><ul><li>Everything we play with this afternoon can be used to aggregate content from elsewhere onto your sites: What goes out can also come in </li></ul></ul>
  3. 3. Let’s ping our network <ul><li>tweet </li></ul><ul><li>vlogosphere </li></ul><ul><li>dooced </li></ul><ul><li>tagging </li></ul><ul><li>Pownce </li></ul><ul><li>RSS </li></ul><ul><li>blogroll </li></ul><ul><li>farked </li></ul><ul><li>TrackBack </li></ul><ul><li>folksonomy </li></ul><ul><li>feed reader </li></ul><ul><li>tag cloud </li></ul><ul><li>SMS </li></ul><ul><li>blidget </li></ul>
  4. 4. E-mail <ul><li>Subject lines very important </li></ul><ul><ul><li>Improve open rates </li></ul></ul><ul><li>Next-gen email services </li></ul><ul><ul><li>By search term </li></ul></ul><ul><ul><li>Custom locality </li></ul></ul><ul><li>Reporting </li></ul><ul><ul><li>Subscribe to email news from competitors </li></ul></ul><ul><li>Dissemination </li></ul><ul><ul><li>Take advantage of the most popular activity on the Internet </li></ul></ul><ul><ul><li>Reach workers where they’re focused – the inbox </li></ul></ul>
  5. 5. RSS Feeds <ul><li> </li></ul><ul><li>Bloglines </li></ul><ul><li>FeedDemon </li></ul><ul><li>NewsGator </li></ul><ul><li>My Yahoo </li></ul><ul><li>Feedburner </li></ul><ul><li>Sit on a feed </li></ul><ul><li>Reporting </li></ul><ul><ul><li>Follow niche news feeds or ‘sit’ on a search query on your beat </li></ul></ul><ul><li>Dissemination </li></ul><ul><ul><li>Offer content for distribution to other sites </li></ul></ul><ul><ul><li>Enable subscription services </li></ul></ul><ul><ul><li>The tool for feeding widgets </li></ul></ul>
  6. 6. Blogs <ul><li>Technorati </li></ul><ul><li>Ice Rocket </li></ul><ul><li>Tagging & categorization </li></ul><ul><li>TrackBacks </li></ul><ul><li>Beat Blogging </li></ul><ul><li>Reporting </li></ul><ul><ul><li>Speed research on a subject </li></ul></ul><ul><ul><li>Follow blog niches on your beat </li></ul></ul><ul><ul><li>Create a source network </li></ul></ul><ul><li>Dissemination </li></ul><ul><ul><li>Target your post by tagging it </li></ul></ul><ul><ul><li>Link your blogs to the conversation taking place online </li></ul></ul><ul><ul><li>Create niches within niche blogs </li></ul></ul>
  7. 7. Mobile <ul><li>Text alerts (SMS) </li></ul><ul><li>Short codes </li></ul><ul><li>Location-based services </li></ul><ul><li>AP’s Mobile News Network </li></ul><ul><li>Reporting </li></ul><ul><ul><li>Subscribe to text alerts from competitors </li></ul></ul><ul><li>Dissemination </li></ul><ul><ul><li>Get on a new platform </li></ul></ul><ul><ul><li>Send short alerts to a mobile network </li></ul></ul><ul><ul><li>Tailor information to exactly where the user is </li></ul></ul>
  8. 8. Microblogging <ul><li>Twitter </li></ul><ul><li>Jaiku </li></ul><ul><li>Pownce </li></ul><ul><li>+ TinyURL </li></ul><ul><li>+TwitterFone (beta) </li></ul><ul><li>Reporting </li></ul><ul><ul><li>‘ Listen’ to what’s happening </li></ul></ul><ul><li>Dissemination </li></ul><ul><ul><li>Send short alerts to a network of followers on whatever platform they choose </li></ul></ul>
  9. 9. Multimedia platforms <ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>iTunes </li></ul>
  10. 10. iTunes
  11. 11. iTunes
  12. 12. Multimedia platforms <ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>iTunes </li></ul><ul><li>Reporting </li></ul><ul><ul><li>‘ See’ what’s happening </li></ul></ul><ul><li>Dissemination </li></ul><ul><ul><li>Distribute content on the ‘go to’ platforms </li></ul></ul><ul><ul><li>Enable subscription services </li></ul></ul>
  13. 13. Social networking sites <ul><li>facebook </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Ning </li></ul><ul><li>Reporting </li></ul><ul><ul><li>‘ Listen’ to what’s happening </li></ul></ul><ul><ul><li>Aggregate or join a group </li></ul></ul><ul><ul><li>Learn information from personal Web pages </li></ul></ul><ul><li>Dissemination </li></ul><ul><ul><li>Send news out to a network of ‘friends’ </li></ul></ul>
  14. 14. Social Recommendations <ul><li>Digg </li></ul><ul><li>Yahoo! Buzz </li></ul><ul><li>Newsvine </li></ul><ul><li>Google Trends </li></ul><ul><li>Not so social recommendations </li></ul><ul><ul><li>Drudge </li></ul></ul><ul><ul><li>Fark </li></ul></ul><ul><li>Reporting </li></ul><ul><ul><li>Find out what the ‘crowd’ thinks is interesting right now </li></ul></ul><ul><li>Dissemination </li></ul><ul><ul><li>Enlist your audience in voting your stories higher on the Net </li></ul></ul>
  15. 15. Widgets <ul><li>Social widgets </li></ul><ul><li>Desktop widgets </li></ul><ul><li>Widgetbox </li></ul><ul><li>Yahoo Pipes </li></ul><ul><li>Reporting </li></ul><ul><ul><li>Discover new tools to follow news on your beat </li></ul></ul><ul><li>Dissemination </li></ul><ul><ul><li>Reach an audience that may not be interested in news as told the traditional way </li></ul></ul><ul><ul><li>Take advantage of the viral nature of social widgets </li></ul></ul>
  16. 16. Aggregation <ul><li>Sphere </li></ul><ul><li>NYT’s Blogrunner </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  17. 17. Who’s gonna do all this stuff? <ul><li>It sounds like an ‘audience acquisition manager’ </li></ul><ul><li>Is it a newsroom Web editor? </li></ul><ul><li>Is it an interactive department producer? </li></ul><ul><li>Is it a marketing department professional? </li></ul><ul><li>Is it a circulation representative? </li></ul><ul><li>(Is there an FTE you can steal in the questions asked above?) </li></ul>
  18. 18. Discussion