This is the deck from a talk we gave on New Approaches to Business Model Innovation at the Product Development Management Association (PDMA) Summer Innovation Event in Detroit Michigan. Many organizations focus on driving innovation through new products and services. While these are productive and profitable sources of innovation, organizations that consider innovating against a broader definition of their business model -- including not only WHAT they sell, but also HOW their business operates and delivers value, will find new opportunities to drive top and bottom line growth and ensure that they stay relevant in an increasingly turbulent marketplace. In this presentation, The Garage Group introduces practical frameworks and exercises to enable Business Model Innovation: ● The “What/How” framework, which can be used to map and plan business model innovation within any organization. ● Examples from multiple industries to inspire Innovation across unexpected elements of organizations’ business models. ● A templated exercise to capture multiple elements of your organization’s business model which could be prime for innovation. The Garage Group is a new kind of strategy firm building entrepreneurial processes and capabilities for innovation.

1. New ApproachesPDMA Innovation Forum | 06.07.13
Business Model Innovation

2. What is
Business Model
Innovation?

3. Adapt how you
Create, Deliver & Capture
value

4. Enabler to staying
Customer/Consumer
relevant

5. New kind of
strategy firm
Building entrepreneurial
processes and capabilities
for innovation

6. Clients...
Consumer
packaged goods
Food & beverage
Retailers
Healthcare
Insurance
Commercial service
providers

7. 4 Key Areas
Insights
Ideas
Business Models
Training
Innovation & entrepreneurship training
Services & capabilities
Learn More:

8. Nathan Harper ©
The
CONSTANT
Flux

9. Need an CC image
Keith Kissel ©

10. Stephan Geyer ©

11. Need an CC image

12. Giacomo Carena ©
But...

13. value
proposition
financial
model
offering
mixpricing
people
assets products
servicesmarketing
brand physical
assets
Business Model Elements
client
experiencelocation target
clients partnerships channels

14. Tweak
Disrupt
Tweak
Disrupt
How you deliver.
Whatyoudeliver.
1. Incremental 2. Adjacent
3. Adaptive 4. Transformative
The What/How
FrameworkWhat/how Framework blog post

15. Incremental
Quadrant 1
Tweak What. Tweak How.

16. Incremental
Quadrant 1
Tweak What. Tweak How.

17. Adjacent
Quadrant 2
Disrupt What. Tweak How.

18. ADJACENT
Quadrant 2
Disrupt What. Tweak How.

19. adaptive
Quadrant 3
Tweak What. Disrupt How.

20. adaptive
Quadrant 3
Tweak What. Disrupt How.
Guideshop Video

21. transformative
Quadrant 4
Disrupt What. Disrupt How.
Fuel Band Video

22. transformative
Quadrant 4
Disrupt What. Disrupt How.
Nordstrom ©
Nordstrom Innovation Lab Video

23. Sounds good in theory...
how do I practically enable?
4 Imperatives

24. 1. Enable it
From the Top
Jeff Blucher ©

25. 2. Expand
Your Strategy
Bonobos ©

26. 3. Build
A Garage

27. 4. Live in
Permanent Beta
http://www.youtube.com/watch?v=sO2GKC29CsY

28. The What/How Model1) Identify 3-4 trends/realities from the
Constant Flux that will impact your
industry and company over the next few
years.
1) ________________________________________________________________________________________________
2) ________________________________________________________________________________________________
3) ________________________________________________________________________________________________
4) ________________________________________________________________________________________________
__________________________ __________________________2a) Choose 4 elements of your business
model that you aren't currently
innovating around that will be impacted
by the Flux Forces you identified.
____________________________ __________________________2b) Capture a few thoughts/ideas about
how you might innovate within each of
those business model elements.
3) Of the 4 Enablers, which require the
most immediate attention? Capture
some thoughts and ideas.
Implications for Business Model Innovation
www.thegaragegroup.com
• Enable it from the top.
• Expand your strategy.
• Build a garage.
• Live in permanent beta.

29. Jason Hauer
jason@thegaragegroup.com
513.368.3073
@jasonhauer
Ann Lauer
ann@thegaragegroup.com
513.659.9433
@cinciann
Check out our blog:
www.thegaragegroup.com/blog