1. Lean Startup BCN :: Inaugural Meeting
Lean Startup
Introduction
@JaumeTeixi
Barcelona
29/03/2012

2. Entrepreneur

3. The Business Model Canvas

4. Startup
A startup is an organization formed to
search for a repeatable and scalable
business model.
2010, Steve Blank
A startup is a human institution
designed to deliver a new product or
service under conditions of extreme
uncertainty.
2010, Eric Ries

5. Customer Development
Test the founders hypothesis about
the customer problem
Test if the product concept and
minimum feature set solve that
problem
Steve Blank

6. Lean Startup
The use of platforms enabled by Open
Source and Free Software
The application of Agile Development
Methodologies
Ferocious customer-centric Rapid
Iteration, as exemplified by the
Customer Development process.
2008, Eric Ries

7. #lsbcn

8. The Lean Startup - Why?
assumptions
It’s Obvious that Everybody Wants It!
...Obviously with All this Features!
...and sure with this Pricing Model!
...discover too late that
there aren’t customers!
Value of The Idea = 0.00*
Validated Product has Value! > 0.00*

9. The Lean Startup - Path To Success
Fail, Iterate, Don’t Give Up,
but Learn !
Bounce Back ...Until You Find
Product/Market Fit
...Without Running Out of Money

10. The Lean Startup

11. The Lean Startup
Product Development Team
Tackles the Solution
in parallel with
Customer Development Team
Testing The
Problem-Customer-Solution
Assumptions

12. Agile Software Development
Use of Open Source Frameworks, Tools
Code, Test Permanently
->Continuous Deployment
Document Meanwhile
Kanban Board
Backlog -> In Process -> Finished -> VALIDATED
blossom.io kanbanery.com

13. Customer Development
1) Search for a Business (iterate)
Customer Discovery
pivoting
Customer Validation
2) Growth a Business (execution)
Customer Creation
Company Building

14. The Lean Startup Loop

15. MVP Minimum Viable Product
Ask Minimal Required Needs to
Potential Customers/Early Evangelists
Collect the maximum amount of
validated learning about customers
with the least effort
1) What are you trying to Learn?
2) With which Data?
3) What Measures Success/Failure?

16. Metrics
Vanity Metrics vs Actionable Accessible Auditable

17. Pivot Or Persevere
Your Idea is Probably Wrong
A Pivot is a special kind of change
designed to test a new fundamental
hypothesis about the product, business
model, and engine of growth
Nintendo ~ From Hanafuda Cards
PayPal ~ From Palm Money Wallet
Flickr ~ From MMO

18. Lean Startup 5 Principles

19. Lean Startup 5 Principles
1 Entrepreneurs Are Everywhere
The goal is NOT to optimize for profit,
margin, or growth.
The goal is that any change that
accelerates learning is a win, and
everything else is waste.

20. Lean Startup 5 Principles
2 Entrepreneurship is Management
A set of management principles that
seek to test assumptions and
eliminate unknowns.
By talking to customers…
By building simple products…
By measuring the effect of our work...

21. Lean Startup 5 Principles
3 Validated Learning
Constantly experimenting with new
product features and product
marketing to increase the yield on each
new crop of customers they bring in.
Learn what works and what doesn't.

22. Lean Startup Principles
4 Innovation Accounting
1) Use a minimal viable product MVP
2) From the Baseline to the Ideal
3) Persevere or Pivot

23. Lean Startup 5 Principles
5 Build-Measure-Learn
Ideas -> Code -> Data
theleanstartup.com/principles

24. Lean Startup Top 5 Myths

25. Lean Startup Top 5 Myths
Myth 1 Lean means cheap. Lean
startups try to spend as little money
as possible.
The Lean Startup method is not about
cost, it is about speed.

26. Lean Startup Top 5 Myths
Myth 2 The Lean Startup methodology
is only for Web 2.0, Internet and
consumer software companies.
The Lean Startup methodology applies
to all companies that face
uncertainty about what customers will
want.

27. Lean Startup Top 5 Myths
Myth 3 Lean Startups are
bootstrapped startups.
What differentiates them is their
disciplined approach to determining
when to spend money.

28. Lean Startup Top 5 Myths
Myth 4 Lean Startups are very small
companies
Established companies have as
much to gain from lean startup
techniques as the mythical “two guys
in a garage”

29. Lean Startup Top 5 Myths
Myth 5 Lean Startups replace vision
with data or customer feedback
Lean Startups are driven by a
compelling vision, and they are
rigorous about testing each element
of this vision against reality.
http://reut.rs/GXW3Vd

30. #lsbcn

31. In Case You're Sleeping...
Steve Blank steveblank.com
Eric Ries startuplessonslearned.com

32. Lean Startup BCN :: Inaugural Meeting
Thank You!
@JaumeTeixi
Barcelona
29/03/2012