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Introduction to Lean Startup » Lean Startup Barcelona

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The Lean Startup - Basics
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Introduction to Lean Startup » Lean Startup Barcelona

  1. 1. Lean Startup BCN :: Inaugural Meeting Lean Startup Introduction @JaumeTeixi Barcelona 29/03/2012
  2. 2. Entrepreneur
  3. 3. The Business Model Canvas
  4. 4. Startup A startup is an organization formed to search for a repeatable and scalable business model. 2010, Steve Blank A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. 2010, Eric Ries
  5. 5. Customer Development Test the founders hypothesis about the customer problem Test if the product concept and minimum feature set solve that problem Steve Blank
  6. 6. Lean Startup The use of platforms enabled by Open Source and Free Software The application of Agile Development Methodologies Ferocious customer-centric Rapid Iteration, as exemplified by the Customer Development process. 2008, Eric Ries
  7. 7. #lsbcn
  8. 8. The Lean Startup - Why? assumptions It’s Obvious that Everybody Wants It! ...Obviously with All this Features! ...and sure with this Pricing Model! ...discover too late that there aren’t customers! Value of The Idea = 0.00* Validated Product has Value! > 0.00*
  9. 9. The Lean Startup - Path To Success Fail, Iterate, Don’t Give Up, but Learn ! Bounce Back ...Until You Find Product/Market Fit ...Without Running Out of Money
  10. 10. The Lean Startup
  11. 11. The Lean Startup Product Development Team Tackles the Solution in parallel with Customer Development Team Testing The Problem-Customer-Solution Assumptions
  12. 12. Agile Software Development Use of Open Source Frameworks, Tools Code, Test Permanently ->Continuous Deployment Document Meanwhile Kanban Board Backlog -> In Process -> Finished -> VALIDATED blossom.io kanbanery.com
  13. 13. Customer Development 1) Search for a Business (iterate) Customer Discovery pivoting Customer Validation 2) Growth a Business (execution) Customer Creation Company Building
  14. 14. The Lean Startup Loop
  15. 15. MVP Minimum Viable Product Ask Minimal Required Needs to Potential Customers/Early Evangelists Collect the maximum amount of validated learning about customers with the least effort 1) What are you trying to Learn? 2) With which Data? 3) What Measures Success/Failure?
  16. 16. Metrics Vanity Metrics vs Actionable Accessible Auditable
  17. 17. Pivot Or Persevere Your Idea is Probably Wrong A Pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growth Nintendo ~ From Hanafuda Cards PayPal ~ From Palm Money Wallet Flickr ~ From MMO
  18. 18. Lean Startup 5 Principles
  19. 19. Lean Startup 5 Principles 1 Entrepreneurs Are Everywhere The goal is NOT to optimize for profit, margin, or growth. The goal is that any change that accelerates learning is a win, and everything else is waste.
  20. 20. Lean Startup 5 Principles 2 Entrepreneurship is Management A set of management principles that seek to test assumptions and eliminate unknowns. By talking to customers… By building simple products… By measuring the effect of our work...
  21. 21. Lean Startup 5 Principles 3 Validated Learning Constantly experimenting with new product features and product marketing to increase the yield on each new crop of customers they bring in. Learn what works and what doesn't.
  22. 22. Lean Startup Principles 4 Innovation Accounting 1) Use a minimal viable product MVP 2) From the Baseline to the Ideal 3) Persevere or Pivot
  23. 23. Lean Startup 5 Principles 5 Build-Measure-Learn Ideas -> Code -> Data theleanstartup.com/principles
  24. 24. Lean Startup Top 5 Myths
  25. 25. Lean Startup Top 5 Myths Myth 1 Lean means cheap. Lean startups try to spend as little money as possible. The Lean Startup method is not about cost, it is about speed.
  26. 26. Lean Startup Top 5 Myths Myth 2 The Lean Startup methodology is only for Web 2.0, Internet and consumer software companies. The Lean Startup methodology applies to all companies that face uncertainty about what customers will want.
  27. 27. Lean Startup Top 5 Myths Myth 3 Lean Startups are bootstrapped startups. What differentiates them is their disciplined approach to determining when to spend money.
  28. 28. Lean Startup Top 5 Myths Myth 4 Lean Startups are very small companies Established companies have as much to gain from lean startup techniques as the mythical “two guys in a garage”
  29. 29. Lean Startup Top 5 Myths Myth 5 Lean Startups replace vision with data or customer feedback Lean Startups are driven by a compelling vision, and they are rigorous about testing each element of this vision against reality. http://reut.rs/GXW3Vd
  30. 30. #lsbcn
  31. 31. In Case You're Sleeping... Steve Blank steveblank.com Eric Ries startuplessonslearned.com
  32. 32. Lean Startup BCN :: Inaugural Meeting Thank You! @JaumeTeixi Barcelona 29/03/2012

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