Why Dentists should sink their Teeth into Social Media


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Social media networks such as Facebook, Twitter, Google Plus, and LinkedIn present a great marketing opportunity for dentists. However in order to successful you must be strategic and have a clear plan.

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Why Dentists should sink their Teeth into Social Media

  1. 1. Why Dentists should sink their Teeth into Social Media By Greg Fry
  2. 2. What is Social Media? “Social Media is a catch-all term used to describe the tools and technologies that facilitate social interaction over the internet”.
  3. 3. What is Social Media? "Social media is either a timewasting, wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice... up to you.” - - Seth Godin
  4. 4. Social Media Stats • The average Irish person spends “20 hours and 10 minutes online each month” (*Comscore). • 2.4 Million + Irish Facebook Users. • 750+ Million Mobile Facebook Users. • 600,000 + daily Twitter users in Ireland. • 1 Million Irish LinkedIn users. • According to Cisco in 1.5 years 90% of consumer internet traffic will be video. • YouTube gets over 400 million views each month from Irish people. • Over 1 million smartphone users in Ireland.
  5. 5. Dentists using Social Media in the US. • 52% use Social Media for business. • 97% of Dental practices using Social Media used Facebook. • 38% used LinkedIn and 32% used Twitter *US Study 2012 by the Journal of Contemporary Dental Practice – Results based on 573 responses *
  6. 6. Your Fans Common Interest Your Dental Practice Community
  7. 7. “The nobodies are the new somebodies” Guy Kawasaki Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple
  8. 8. Before you start……Set Goals
  9. 9. Social Media Channels
  10. 10. Social Media Doesn’t have to be Scary
  11. 11. How Can Dentists Use Facebook?
  12. 12. How Can Dentists Use Facebook?
  13. 13. Good or Bad?
  14. 14. Good or Bad?
  15. 15. Don’t be afraid to be creative http://youtu.be/3TQhpUzHeVQ
  16. 16. Why Should Dentists Use Social Media? • To communicate with your patients between visits. • To educate existing and prospective customers. Remove the “FEAR” factor. • To network and engage with other local businesses. • To listen and to mange your reputation. • To make it even easier for potential patients to book an appointment. • To find and generate new patients. • To provide customer service.
  17. 17. Don’t get too emotional
  18. 18. Reputation Management • • • • • What is your strategy? Address the person’s complaint. Take the conversation offline. Try to find a positive outcome online. Use tools such as Google Alerts, Social Mention, Mention.com, Topsy.com and Radian6 to monitor your reputation online.
  19. 19. But what about Time? I am busy Save time and Manage multiple social networks from the one dashboard. Schedule content and be consistent with your updates. (Hootsuite.com)
  20. 20. Hootsuite Schedule your Social Media activity for multiple Social Networks
  21. 21. Hootsuite Schedule your Social Media activity for multiple Social Networks
  22. 22. Hootsuite Schedule your Social Media activity for multiple Social Networks
  23. 23. 10 Takeaways • • • • • • • • • • Remember Social Media is about having conversations not making statements. Ask yourself – What do I want to achieve from my social media efforts. Set Goals and measure. Make sure the people you engage with on Social Media can become or are existing patients. Make sure the content you share is of some value or interest to your target audience. Always respond to comments and queries. Network with other businesses and consider promoting businesses, sports clubs, charities etc in your local area. If you are on a Social Network like Facebook don’t keep it a secret. Tell your existing patients you are there and why it may be beneficial for them to like your page. Schedule content and be consistent with your updates. Download mobile apps on your smartphone so you can manage your Social Media accounts on the go. Consider Social Advertising to promote your Social Networking pages and accounts.
  24. 24. Thanks for Smiling 087 2039855 twitter.com/gregfrysocial ie.linkedin.com/in/gregfry facebook.com/thecareerscoach youtube.com/careerscoacheu