Organizational Patterns in Retailing

1. Organizational Patterns in
Retailing
Dr. Gopal Thapa
Tribhuvan University
Email:thapazee@gmail.com

2. Dr. Gopal Thapa

3. Organizational Patterns in
Retailing
 Organizational Arrangements Used by Small
Independent Retailers
 Organizational Arrangements Used by Department
Stores
 Organizational Arrangements Used by Chain
Retailers
 Organizational Arrangements Used by Diversified
Retailers

4. Organizational Arrangements Used by
Small Independent Retailers
 Functional organization
 Product organization
 Geographic organization
 Combined organization

5. Organizational Arrangements Used by
Department Stores
 Merchandising dept.
 Publicity/promotion dept.
 Store management
 Accounting and control

6. Organizational Arrangements Used by
Chain Retailers
 Treasurer
 Sales promotion manager
 General merchandise manager
 Operation manager
 Main branch and store manager

7. Organizational Arrangements Used by
Diversified Retailers
 Diversified retailer is a multi-line firm operating
under central ownership
 Diversified retailer operates multiple store
 Due to their multiple strategy mixes, diversified
retailers face complex organizational
consideration
 E.g. multi-channel marketing