The document discusses various techniques for fostering creativity, including mind mapping, brainstorming, the six thinking hats method, SCAMPER, attribute listing, and forced relationships. It defines each technique and provides examples of how they can be applied to generate new ideas and solutions to problems in an unconstrained way. The overall message is that these techniques encourage divergent and lateral thinking to help individuals and groups develop innovative and creative ideas.

1. Creativity
Dr. Gopal Thapa
Tribhuvan University

2. Creativity
 Creativity is the generation of ideas that improve
efficiency and effectiveness.
 It is the ability to discover new ways of looking at
problems and opportunities.
 Creativity is the result of free, unbiased and
unconventional thinking.
 It is based on mental vision, imagination and
observation.
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3. Creativity
 Entrepreneurs are creative people.
 They have an ability to see, recognize and create
opportunity.
 They look at the world in new and different ways.
 Winners do not do different things, they do things
differently
----Shiva Khera
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4. Components of Creativity
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5. Components of Creativity
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6. Creative Techniques
 Mind maps
 Brainstorming
 Six thinking hats
 SCAMPER
 Attribute listing
 Forced relationship
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7. Mind Maps
 A mind map is a diagram
 Used to represent words, ideas, tasks, or other
items
 linked to and arranged radially around a central
key word or idea
 Mind maps are used to generate, visualize,
structure, and classify ideas, and as an aid in
study, organization, problem solving, decision
making, and writing
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8. Mind Map (Example)
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9. Mind Mapping Steps
 Step 1: Start at the center of the page
 Step 2: Don´t be serious!
 Step 3: Free associate
 Step 4: Think as fast as you can
 Step 5: There are no boundaries
 Step 6: Don´t judge too fast
 Step 7: Go, go, go....
 Step 8: Add relationships and connections
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10. Brainstorming
 Developed by “ALEX OSBORN “ in 1941
 To generate ideas to marketing campaigns
 He is father of brain storming
 For detail visit:
http://russellawheeler.com/learning_zone/alex_f_o
sborn/
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11. Brainstorming rules
 Large number of Ideas (quantity rather than
quality)
 No limitation No criticism
 Build on others ideas
 Funny ideas, illogical ideas
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12. Six Thinking Hats
 Developed by Edward De Bono in his book ‘Six
Thinking Hats.’
 It describes a tool for group discussion and
individual thinking involving six colored hats.
 "Six Thinking Hats" and the associated idea
parallel thinking provide a mean for groups to
plan thinking processes in a detailed and cohesive
way, and in doing so to think together more
effectively.
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13. Six Thinking Hats
 Facts and Information - White Hat
 Emotions and Feelings - Red Hat
 Cautious and Careful - Black Hat
 Positive – Yellow Hat
 Creative Thinking – Green Hat
 Control of Thinking – Blue Hat
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14. Six Thinking Hats
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15. SCAMPER
 Alex Osborn, credited by many as the originator of
brainstorming, originally came up with many of the
questions used in the technique. However, it was Bob
Eberle, an education administrator and author, who
organized these questions into the SCAMPER mnemonic.
 You use the tool by asking questions about existing
products, using each of the seven prompts above. These
questions help you come up with creative ideas for
developing new products, and for improving current ones.
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16. SCAMPER
 SCAMPER is an activity-based thinking process
that can be performed by Cooperative learning.
 Here the teacher assists the students in choosing a
particular topic and helps them to develop it
through a structured process.
 After choosing an idea, the students are given a
tale where they perform the activity in steps
corresponding to the letters in the name.
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17. SCAMPER
 S – Substitute
 C – Combine
 A – Adapt
 M – Modify
 P – Put to another use
 E – Eliminate
 R - Reverse
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18. SCAMPER
 Substitute comes up with another topic that is equivalent to the present
topic.
 Combine adds information to the original topic.
 Adjust identifies ways to construct the topic in a more flexible and
adjusted material.
 Modify, magnify, minify creatively changes the topic or makes a
feature/idea bigger or smaller.
 Put to other uses identifies the possible scenarios and situations where
this topic can be used.
 Eliminate removes ideas or elements from the topic that are not
valuable.
 Reverse, rearrange evolves a new concept from the original concept.
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19. Attribute Listing
 Attribute listing is a great technique for ensuring
all possible aspects of a problem have been
examined.
 Attribute listing is breaking the problem down into
smaller and smaller bits and seeing what you
discover when you do.
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20. Attribute Listing
 Let's say you are in the business of making
torches.
 You are under pressure from your competition and
need to improve the quality of your product.
 By breaking the torch down into its component
parts - casing, switch, battery, bulb and the weight
 the attributes of each one - you can develop a list
of ideas to improve each one.
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21. Attribute Listing of Torch
Feature Attribute Ideas
Casing Plastic Metal
Switch On/Off On/Off low beam
Battery Power Rechargable
Bulb Blass Plastic
Weight Heavy Light
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22. Forced Relationship
 It is also called forced analogy
 Unrelated different types of products are
forcefully jointed to create new idea
 For example: Watch and calculator are two
different product.
 If we forcefully join these products. We will get
 Watch with calculator or calculator with watch
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23. Any Queries?
Thank you
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