Social Media Marketing: Connections, Characters & Influencers for Business Value
1. Social Media
isabout connections
Marketing
Messages
Content
Marketing
SocialMedia
WEBSITE
Business Value?
Audience
Interests
Audience
Influence
Your Story Characters can
grow related influencer connections
and establish trust
conections
Amplified
Content
Marketing
Frequent
posts
EPIC
content
Listen
Learn
Popular Content for
your Social Characters and
their Audience Influencers
connections
connections
WEBSITE(S)
landing pages
Business Value
The Right
Influencers Amplify
Business Value
Business Value
Most Content Marketing & Social Media
Efforts Provide Little Business Value
Amplified Content Marketing
Social Media and Influencer Relationships
Reaching Relevant Audience Segments
1stonlinetech
Story
Character
Social
profile
Story
Character
Social
profile
YOU HAVE A STORY
Telling Your Story with Business Value
not enough connections
to reach audience or influencers
to build trust
let yourcharacters
tell your story
Audience
Influencer
Audience
Influencer
Audience
Influencer
Segment
Influencer
Segment