What’s new at TeachStreet
SEO 101
Social Media Marketing Tips
Listings & Sessions
Payments
Tools for Teachers
Craigslist
Widgets
Benefits of Going Pro
Q & A
2. Agenda What’s new at TeachStreet SEO 101 Social Media Marketing Tips Listings & Sessions Payments Tools for Teachers Craigslist Widgets Benefits of Going Pro Q & A teachstreet.com
4. TeachStreet loves teachers, & our goal is to offer teachers the opportunity to: Market their classes online Build a reputation Gain more students TeachStreet is an online community for people who love to learn. We provide a place where students can find the perfect class at the same time providing a market place for teachers to list classes, events, workshops and get more students. teachstreet.com
12. Give the Gift of Learning You select the amount, and your recipient can choose from the tons of classes, events and workshops listed on TeachStreet.
15. What We Want Indexation Getting found by the search engine crawler Prominence Getting found by people using the search engine
16. Search Click Through Rates Source: http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/
17. How We Get There Technical Approach Site Reputation Site Architecture Page Architecture Content-driven Approach Well-written Well-structured Original
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19. TeachStreet’s “Search” Reputation TeachStreet.com has been indexed for nearly 2 years We are linked to from many other reputable websites We play by the rules
21. Page Architecture Page titles Best Piano Lessons & Teachers in Seattle, WA Free Adult Piano Class Downtown - Free Piano Class Thursday with Anita Manuel in Downtown, Seattle, WA, 98101 Semantic markup / Microformats “Meta” description
22. You can influence how you are presented by managing the Content related to you. “About Me” Listing and Session titles Listing descriptions Articles Offsite (facebook, twitter, your website)
23. Content - Tips Think like a searcher Write original content - or repost, but link to your original material Use descriptive words Use common terms and keywords Add titles to images Good anchor text Use tags
24. What you can do to improve your web presence: Review all of your content Links, Links, Links TeachStreet Widgets Link to your TeachStreet profile and listings Get your friends to link to you Add your TeachStreet URL to your email signature Ask Us
25. Resources Etsy Seller’s Guide to SEO http://www.etsy.com/storque/how-to/etsy-guide-to-seo-5224/ Google Adwords: Keyword Tool https://adwords.google.com/select/KeywordToolExternal Microsoft AdCenter Keyword Forecast http://adlab.msn.com/Keyword-Forecast/default.aspx
62. Craigslist Ad Builder There are two different Craigslist templates available: 1. Text Ad (Basic & Pro users) 2. Stylized Ad (Pro users only) teachstreet.com
63. Widgets, Buttons We recommend adding widgets & buttons to blogs, websites, etc to increase links and SEO Button Personal Topic Search Results teachstreet.com
Key message: We love teachers, and here to serve them – marketing and more students
What’s new – new updates
Key Message: more user friendly, all your tools in one easy place3 key points: 1. Logged in bar navigation 2. alert bar 3. list of your tools, dashboard and more
Key message: Changed profile and browse page to make cleaner, user friendly – gain more students Added online classes
Key Message: make it easier for students to see offerings, and enroll = more students for teachers
Key message – new way to market your classes with gift cardsGoal: to get you more students
Using Social media to market yourself and classes, events, and workshops on TS – we’ve added tools to make it as easy as possible for you
Key Message: Twitter is a quick, easy, free tool to market classes to large audience
Key Message: market classes with TS share button and links to your listings
Tools to help you get started on twitter
Key Message: use FB pages & personal profile to market your classes with TS Facebook connect
Make strong listings and sessions that entice students, get searched and ranked high
Key Message: Listings are permanent, Sessions contain the variables (who?, when?, where?)
Key Messages: 1. Use keywords in listing titles, and the determinant variable 2. get reviews to get ranked higher in search 3. key take-a-aways from class should be listed; use tags to increase search rank
Key Message: Using TS recommended naming conventions for listings and multiple sessions – highlight determinant variables
Here’s what it should look like with session variable highlighted in the title
Key Message: Recommended process of preview sessions – another example showing how the determinant variable is highlighted in session in title
Key Message: manage listings by editing, pausing & activating listings, and duplicating sessions
Key Message: TS provide tools to help you market your classes
Key Message: Craigslist ad builder makes marketing your class on craigslist easier – adds more links, get more students
Key Message: market class, add those all important links for SEO
Widget in action
Key message: going pro – allows for more marketing tools, gain better search rank and gain more students