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History of TV
n the late 1800s, Paul Gottlieb Nipkow, a student in Germany,
developed the first ever mechanical module of television. He
succeeded in sending images through wires with the help of a
rotating metal disk. This technology was called the ‘electric
telescope’ that had 18 lines of resolution.
Around 1907, two separate inventors, A.A. Campbell-Swinton from
England and Russian scientist Boris Rosing, used the cathode ray
tube in addition to the mechanical scanner system, to create a
new television system.
From the experiments of Nipkow and Rosing, two types of
television systems came into existence: mechanical television and
electronic television.
All the early television systems were black and white, with color
television being invented much later on
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The first Television Advert
The first ever television advert was made on the 22nd
September 1955
It was 70 seconds long which is long for a advert compared to
the ones today which are on average 30 seconds long.
It was made by AB-Pathe and it advertised watches.
TV adverts were originally created to cover the cost of actually
making the Programme on television.
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Adverts at this time
They were shown in Black and White due to a lack in
knowledge and technology
They were much longer than adverts today as many adverts
only last around 30 seconds due to being expensive to have
time on TV however when they first came out this was not the
same as the first advert only cost $9 to air.
The presenter of early adverts was often a known person and
would be shown using the product that they are advertising as
well as describing the reason as to why you should buy this
product.
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1950-1970
In 1950, television adverts were dominated by food and soap
powder manufactures.
In 1960 there was not a lot of car advertisements due to
agreements not to advertise between manufactures. This is was
the same with spirits.
However in 1970, the car company Datsun broke the agreement.
In1965 there was a report sent to ban cigarette advertisements a
and they were banned on the 1st August 1965 hence why they are
not on our TV today. Although commercials for loose tobacco and
cigars continued until 1991.
In 1970 television advertisements were much more advanced due
to the increase in realist colours an pictures. This was all due an
advance technology and more scientific knowledge.
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1970-1980
Towards the end of the 1970s, corporate advertisement began
to appear. This is advertising which is more about public
relations rather than sales promotion. There objective where to
build a firm corporate image, reputation and name-awareness
among the general public or within an industry.
In the 1980 television advertisement began to change. This
was due to new outlets such as channel 4 and breakfast
television.
In the late 1980s interactive adverts were introduced to enable
the audience to feel involved and communicate with the
company.
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1990- Current Day
By the 1990s there were major changes in television
advertising. The typical hour-long program contained up to 19
minutes of advertising space.
Advertising continues to grow and change. The advent of
television on the internet has allowed networks to continue their
advertising online. Even though commercials have become
shorter and more expensive, they have also become more
interesting. Therefore having a bigger, positive impact on the
audience.
