2. HISTORY OF TV CHANNELS
• BBC One(1936)
- In 1936, the BBC became the world's first broadcaster of regular high-definition television, but there
was still no specific or consistent use of BBC branding – on or off air. Instead, the gaps between the
programmes were filled with early test cards or with on-screen announcers.
• BBC Two(1964)
- On the 20th April 1964 the BBC launched its second television channel: BBC2. Although the
launch was a flop (due to a major power cut) the station soon became a fixture of UK broadcasting.
• Channel 4(1982)
- Channel 4 is a British public service television broadcaster which began on 2nd November 1982. It is
self funded but it is ultimately publicly owned, originaly by a subsidary of the independent
braodcasting authorit, the station is now owned and operated by Channel Four Television
Corporation a public body eastablished in 1990, coming into operation in 1993. ITV(1954)
- ITV, the united kingdom independent television commercial network goes back to 1954. Today the
network splits between three different owners, 1. ITV Pic 2. STV Group 3. UTV Media.
3. HISTORY OF ADVERTS
• The first advert was made in September the 22nd 1955.
• It was advertisement of Toothpaste, it was 70 seconds
long & in black and white.
• Adverts were all shown in black and white during this time
period as colour adverts had not been produced yet.
• The length of the adverts were a lot longer than they are
today as majority of adverts today are 30 seconds long.
• The presenters of the early adverts would be person that
the public know & they would be shown using the product,
they would then describe reasons for choosing the
product in order to connect with the public.
4. 1950-1965
• In 1950 advertisements were dominated by soap
powder manufactures and food advertising.
• In 1960 there was little car advertisements
because of an agreement made between
manufactures and virtually no spirit
advertisements for the same reason.
• In 1965 a report was sent to ban cigarette
advertisements.
• In 1970, Congress took their anti-smoking initiative one
step further and passed the Public Health Cigarette
Smoking Act, this resulted in the banning of advertising
cigarettes on television and radio starting on January 2,
1971.
5. 1970’S
• In 1970’s television adverts were considerably different to
when they first started, this is because the increasingly more
realistic pictures and colours.
• In the 1970’s the car company Datsun came over from
Germany and broke the agreement of not advertising cars.
• Towards the end of 1970’s cooperate advertisement began to
appear.
• The Woolworths Christmas came out in the late 1970’s, it had
minimal camera techniques and the quality of the advert is a
low compared the adverts today. From the pictures on the
right you can see that the colours are very dull and the shots
are not 100% focused.
https://www.youtube.com/watch?v=GSFWDh9n96c
6. 1980-1993
• In the 1980’s advertisements changed again due to the new outlets of:
- Channel 4
- Breakfast Television
• In late 1980’s interactive adverts were introduced. The first was an advert for
Mazda cars. In this, viewers were instructed to video record the ad and play it
back frame by frame. On doing so they were able to take part in a competition
to win a Mazda car.
• The BBC still does not carry advertising and the ban on tobacco advertising
remains in place, however previously controversial subjects for adverts became
acceptable. The first advert for an undertaker appeared on 8 November 1993
during an early evening episode of You take the High Road. Since then,
charities and even The Church of England have used television adverts to
promote their cause.
• TV adverts were originally created to cover costs of making the programmes on
TV.
