media

1. How did I attract/address my
audience?

2. Words used:
Throughout the product I used various words that would intrigue my
audience. I chose band names that were quite interesting and seemed
edgy for example ‘The Divided’ this intrigues them as they don’t want
names of bands that are pretty as this is rock and no a pop magazine.
On the cover I mentioned the words ‘punk rock’ this addresses the
audience as they’re into this genre and it feels as if the magazine is
somewhat talking to them. Furthermore I used the words ‘merchandise’
this is a big thing in the music industry as lot’s of people have band t-
shirts by doing this I am attracting my audience and giving them
something to really enjoy. On my contents I used terms like ‘download
arena’ this interests my audience as this is the type of stuff they
interested in for example the use of saying album review gives them an
indication that this is something they’re going to thoroughly enjoy.
During the pull quote I used the words ‘famous’ I did this as people to
refer to rock musicians as famous but rather rock stars. By placing this I
am intriguing the audience as to way he has used the term famous
making them want to read the article. The use of musical terms such a
guitarist and Grammys means the audience need to have previous
knowledge on music to know what I am talking about, furthermore using
some of the musicians in bands names is interesting and I am
addressing the audience as they know lot’s about the band and it makes
it feel as if I am personalising it more. On the double page spread I talk
about ‘rock and roll’ this directs the audience instantly as this is what
they’re interested in meaning that the article is targeting them, I
furthermore used the term ‘our’ in the pull quote this implies and idea
that the musician and audience are doing this together. By using this is
feels as if the article is directing towards them. Although I used no
personal pronouns throughout my magazine I feel that I used terms that
only an audience in this genre would be interested in. By doing this I
have made an impact on the readers and gave it a personalised effect
and makes it seem music based and know that it is about rock.

3. For my magazine, I chose various fonts that I thought would attract the audience.
I did this as I wanted the audience to be attracted to the rock and grunge element
of the magazine and make it more entertaining for them. For my masthead I
used a font called ‘kill em all’. I really liked this font, as it really showed a
destroyed and rock element to the magazine, by using this magazine on the
contents and cover page I feel it showed the audience what they were viewing
and created a certain impact on them. I feel using this font was to make them
feel that they were reading a rock music magazine and somewhat feel on the
edge and feel as if they were ‘rocking out.’ My other texts that I used were quite
basic. For some headlines I used the font ‘impact’ this is as they were bold and
inviting for the audience to read. I feel that this text contrasted against my
masthead and I feel the complexity within the contrast would appeal to them, as
they’re a teenage audience they would be interested in the complexity and
differed ongoing ideas throughout the page. I furthermore used the text TW Cen
MT Condensed and blacklisted to display on my contents page. Text blacklisted
didn’t really have any grunge or destroyed element to it, however I feel it worked
well as it was more than a generic text like ‘Arial’ by doing this it makes the
audience intrigued as it takes text ideas from other magazines and improves
upon them. I feel this somewhat distorted text contrasted against the simple text
of TW Cen MT Condensed. This is as I wanted the text to contrast against each
other. By doing this it really interests the audience and lets them focus on the
important parts. These are all new and different texts which aren't normal text to
be placed. However, I feel this attracted my audience as they want to see
something new and differed liking the style of contemporary. Furthermore, on the
double page spread I used the font ‘Time New Roman’ this is a simple text that
most people are familiar with. I chose this as I wanted main article text to be easy
to read. Using this older text also gives the magazine that professional look. This
appeals to the audience as it feels they’re getting there moneys worth of the
monthly magazine and intrigues them to read more about the music itself and not
just focus on hard to read text This text is used in many magazines and I chose it
as I feel it formulated well and contrasted against this grunge and professional
style which I really feel attracted the audience well.
Font types:

4. Photography:
For the cover of my magazine I used a gothic looking female character, using direct
address. This image immediately addressed the audience and I feel that it helped the
audience really look at the magazine and see what it is. The image is grunge but in
ways gothic too this combination is interesting and this use of dark colour may intrigue
the audience as to why is this character so gothic. She uses direct address but there
really isn’t anything that could be said from her mouth, this is interesting as it fees she
has paused and is not allowed to tell the audience anything. She is the centre of cover
and really interests the audience letting them know this isn’t Any magazine this a rock
magazine. I used smaller images of merchandise including a band t-shirt and 2 Cd’s, I
chose to do this as I wanted to attract the audience attention further. By placing them
under a winning part I feel like I targeted the audience directly. Using merchandise that
the audience know they're instantly attracted to what the magazine has to offer as it
already includes some of their favourite things. On my contents I used three different
images. My main image was of a male character who looked quite grungy, he wears
simple jeans and a checkered top. This isn’t a really eye catching outfit unlike on the
cover. However, males in the rock industry don’t really wear striking clothes. In ways
the fact that his clothing is quite dark shows his somewhat statement. The pull quote at
the bottom of the page showing us that he isn’t really standing out as he is not a main
member of the band. He completely looks away form the audience, I did this as I
wanted him to look in a direct and the audiences eyes would follow, I feel I did this
cleverly as where he is looking is where other pictures are. The fact that there is no
mention of this character on the contents all there is a page number interests the
audience as it feels that he is quite secretive by not looking over. My sub-images
included a CD again and a picture of a concert. These are completely music based
and I feel attracted my audience as that is what they want this magazine for. This in
ways pulls the audience closer to this idea of music and that it’s not just all focused on
musicians. My final image on my double page spread also doesn’t use direct address
this is as I wanted the character who is speaking to somewhat feel mysterious. By
doing this it attaches to the article where they’re moving forward. It’s as if the character
has his face down before he is moving forward I chose this as I thought it was simple
and intrigued the audience further as his face was facing towards the text itself making
them want to read further.

5. Colour Scheme:
I chose quite a simple colour scheme of red, black, white and yellow
(something that I didn’t plan but chose to use in the production). The
background colour for every page was black, I feel this interested the
audience as this is really bold and emphasised the areas on the page
and if they were white would not have made the same effect. As my
audience are clearly individuals this interested them as it felt different
from other magazines which don’t use black backgrounds on each
page. I used a darkish red to display most of my text. I used darkish
red as I felt having it brightly placed wouldn’t attracted my audience,
placing this worked well against the black and gave it a somewhat
darker feel to the page. By doing this it interested the audience as it
gives a grunge and edge towards the magazine. Furthermore, the use
of white completely contrasted and this allowed the audience to see
things quite boldly. This contrast allowed me to demonstrate darker
and lighter ideas to the audience. Showing them that this magazine is
full of different things not just darkness. Furthermore, it attracted the
audience as the use of white against dark areas would have attracted
their attention. The small use of yellow on the front cover, clearly
doesn’t match the complete colour scheme (however rock sound and
Kerrang use yellow in a similar way) using this colour I grabbed the
audiences attention. This is a bright happy sunshine mood colour
whereas the other colours are quite dark, this attracted my audience
as they want to know why that was placed and it allows them to read
the highlighted areas for them to be interested in. My colour scheme
was quite simple from other magazines that use a vast colour
scheme. I feel this attracted the audience as it meant that there
wasn’t too much colour to detract them away from the actual articles
in the music magazine. By using this colour scheme it allows the
audience to really engage with the magazine page. Furthermore, the
colours emphasising that this isn’t like other magazines it is quite
dark. This would attract my audience as they’re more influenced by
darker and things that don’t fit the social norms.

6. Page Layout:
For my page layouts, I decided to be quite complex and creative, this
would attract the audience as they’re younger and more interested in
this type of thing. For the cover I used lot‘s of text contrasting one
another for example I placed reds, yellows and whites together. This
attracted the audiences attention. For the coverage layout I Decided my
focal would be the main image and just behind her sub images of
merchandise. Using more than one image casted the audiences
attention and allowed me to show that this magazine has more than one
thing in it. I used an album on the cover that is a plug. I did this as labels
such as Rock Sound use this. By placing this in the cover it attracted the
audience as they want to find out more, and it is all relevant music. The
page layout is situated like you would see something like kerrang
making the page busy with no empty areas could be said to be over
whelming but I feel this addressed my audience telling them they have
to read all the content this magazine has available. I created this
complex idea on the contents. I used a studio shot as the main image
and two sub images. This is different from most magazines as they don’t
use both of these. By combing those conventions I feel as if I attracted
the audience to show that this magazine is new and by doing this it
really interests them to see what the magazine has to offer. The
contents somewhat are placed onto the character this makes him a
defined character. Not placing his name or the band he is from is
interesting and adds mystery this attracted the audience as they want to
find out more. Placing a CD and image of concert this intrigue the
audience as these are musical things they're interested in making them
want to read it. Finally, the double page spread is a lot more basic. This
is as I wanted the audience to read the article. The headline is placed in
white and parts placed in red. This colour change is interesting and m
makes the audience intrigued to read it. The character is not facing the
audience and faces the text, I feel by the audience not being addressed
they feel disconnected making them want to find out why they’re not
being addressed intriguing them to read the article.