media questionnaire

1. QUANTITATIVE - TARGET
AUDIENCE RESEARCH
Tamira Bello

2. QUESTIONNAIRE
• This is the questionnaire I produced to
try and find out who my target
audience would be
• This is a quantitative questionnaire so I
filled it with closed, multi choice
questions so that I could get statistics

3. QUANTITATIVE AND
QUALITATIVE
• Quantitative is the use of sampling techniques such as surveys or
questionaires where the findings are collected numerically and it can be used
to estimate future events or quantities.
• These results help you understand the simple data that can be put into chats
• Qualitative is a wider range of data, collecting the audiences opinions and
views on the subject. Qualitative asks open questions whereas qualitative
ask closed question. Qualitative data describes whereas quantitative data
defines.
• These results help you understand the opinions and views of the audience

4. PRIMARY AND SECONDARY
RESEARCH
• Primary research is experiments, investigations, or tests carried
out first-hand, rather than being gathered from published
sources.
• Secondary research is second hand information that has already
been collected by other sources, e.g. newspapers, internet etc.

5. ANALYSING MY RESULTS
• The reason people analyse results is to be able to find the:
• Validity
• Reliability
• Recommendations
• by finding these this can help them in future in what to do
to be able to address the audience in hand

6. MY RESULTS

7. MY RESULTS