1. Create a professional profile with LinkedIn
LinkedIn is an online professional network. You can create a profile for free that
shows your skills, experience and qualifications, much like an online CV. You can
also connect with people such as past or potential colleagues or employers and join
relevant groups to take part in discussions.

2. LinkedIn profiles rank highly in Google...
Meaning anyone searching for you online will quickly see your professional face to
the world.

3. What fits where?
What would you expect to find in a Facebook profile and what details would you
include in a LinkedIn profile? Where is there overlap? What features would
positively/negatively affect a jobsearch? Some may depend on the type of work you
are looking for.
[Photo by Yoel Ben-Avraham]

4. Use the web to market yourself
People can't know about you and what you have to offer unless you make
yourself known!
[Photo by Claumoho]

5. Having a good CV is
essential for job-hunting
but by using online tools
you can bring the written
word to life. Use tools
such as blogs to show as
well as tell potential
employers what you're
capable of.
[Image by Charlotte West]

6. An online space you can make your own
Tom Baker runs a small community bakery in Birmingham and has
used a simple Wordpress blog to create a website to demonstrate his
specialist skills, outline his bakery's services and engage customers.

7. A picture is worth a thousand words
Female painter and decorator Liz posts pictures of her work, including
'before and after' shots, on her Juniper Ash Decorating website, vividly
illustrating her skill and impact.

8. Bring skills to life with some video
Birmingham-based Zumba instructor Jolene Speke creates simple instruction
videos and publishes them on YouTube to then share on her website and
Facebook profile. By using video, Jolene demonstrates her expertise.

9. Connect with people and opportunities online
Because job-hunting can often be about who you know and what they
know, as well as skills and experience.
[Photo by Linda Tanner]

10. Network your skills online
Driving instructor Scott Rathbone uses a Facebook page to publicise his
Ultimate Driving Skool business. He engages his customers with helpful
driving hints and tips and publicly congratulates his successful customers,
highlighting his own skills in the process.

11. Use Facebook to help you connect and communicate
Jolene Speke uses her Facebook profile to connect with and keep in touch
with her customers, letting them know of class arrangements. She also uses it
to share her demonstration videos and photos.

12. Get talking to people via Twitter
Tom Baker uses his Twitter account to talk connect with local people, show off
his latest cullinary creations and keep customers updated of the latest
developments at Loaf bakery. He posts links to blog posts on his Twitter
account to help widen the reach of his website's content.