Intro til Sociale Medier

1. Kommunikation 2.0
PlussLeadership
May 15, 2009
Århus

2. Globalization
Law
DIALOG
criminality
Technology
power

3. 42% Decline in US Newspapersstockvalue from
2005 -2007
83% Decline in
remainingstockvalue
since 2008
Source: Pew Project for Excellence in Journlaism : The State of the News Media 2009.
www.journlaism.org

5. BUT
Theircredibilityremainsintact

6. Trust barometer
•Social media is still emerging, but are still lesstrustedthananyother
information source
* Blogs: Trusted by 26% of 25-34 and 19% of 35-64-year-olds
* Social networks: 25% and 20%
* Video sharing sites: 25% and 19%
•Wikipedia is the second most crediblesource for young Americans (behind
business magazines)
•The growinginfluence of social media is reflected in the names the report
gives to the different segments of “elites.” Despite the low trust still
currentlyshown in social media tools, they label the largest segment “social
networkers”
•The lowest trust group is corporateorproductadvertising
Source: EdelmanTrust Barometer 2008

9. Case 3:
Crisis Communication:
The birthplace of PR Innovation
“DELL HELL”

11. The Social Cycle
lyt & engager
•Monitorer
•Spørger
•Temaer og trends
Interakt& •Finde relevans
•Målsætning
evaluere •Bygge netværk
•Være til sted •Skabe værdi
•Skabe oplevelser •Være til sted
•Dele
•innovate!
•analytics
•SEO
•CRM
•Monitorer

12. TAK!
Charlotte Støvring – chs@swkom.dk – www.ikidag.dk
Brian Woodward - brw@swkom.dk - www.unspun.dk