Eseety's Statistics to success

1. We connect our city
and mobilize it

2. The problems
We live daily @ our city
Government procedures
implicates a lot of time
The city offers many events daily, it's
quite complicated to know them all
Most of people does not
recognize their government
nor institutions
SMEs find hard to position their
brands ahead transnationals
A lot of the touristic information
online depend on the government
to be published
!
Information on the internet flows to
global. There is not a localized
network

3. The problems people deal with when they make their
government procedures
The Statistics
77.1
25.1%
47.7
Of the people who made government procedures in 2011 made it
through auxiliary media and offers of electronic government
9.8
Service barriers
asymmetries of information
ICTs problems
Percentage of satisfaction when they do government
procedures
7.5%
22.9%
50.8%
75.9
49.2%
77.1%
49.2 % of people deals
with trouble to get their
government procedures
done
77.1% of the trouble
we're cause for “service
barriers”
92.5%
92% of these persons
would prefer less formats
and requires
Very satisfied
All this statistics are based on the media research by INEGI in 2011
12.6
8.2
Satisfied
3.2
Unsatisfied
Very Unsatisfied

4. Local Business in Mexico
97%
They generate
!
!
!
of all the country’s
work offer
79%
of enterprises in
Mexico are
SMEs
9of10
jobs are generated by
SMEs
Only in Queretaro
They do not count
with financial
protection
!
!
!
or the backup to
make a good
advertising campaign
90%
!
!
!
!
are family business
3 M SMEs
SMEs represent
!
!
!
of private sector
65% 83%
In Mexico there are almost
of
SMEs generate
!
!
!
of GDP National
49.0%
51.0%
90%
51% of the public
resources comes from
SMEs
3,500 small business were found in 2013. Their investment was about 30-70 thousand pesos. 90% broke
Source: Consejo de la Comunicación A.C.

5. Technological Opportunities
200 M 600 M
Twitter users
Facebook users
30 M
users in Mexico with growing
tendency to buy online
80 M
mobile phones in Mexico
2015 mobile phones will be more used than computers to access internet
In 2016 there will be 80 M Mexicans with access to internet
In 2000 there were 3 M
In 2012 it got to 50 M
In 2016 there will be 300 M Latin people with access to internet
!
In
Source: Consejo de la Comunicación A.C.

6. Crisis has diminished publicitary investment in every media except from
the internet, where has grown almost 5% since 2009
!
Consejo de la Comunicación A.C.
“It will be not enough to have a web site, we require a site to interact
with users, keep contact with them"
Vázquez Gómez y Tuñón Velázquez” Grupo Vink Consultants.
SMEs who not uses ICTs lose from 10 to 30 % of their potential
increases
Research developed by PROMPyme, 2005

7. Internet is Today’s Universal Language
Communication
The big problem
!
!
A+B=C
?
B
At Eseety we create
communication filters that are
efficient for every sector of the
community.
A
NGOs
Frictions in most relationships, at all levels, are due to simple
communication problems
With simple solutions
Companies
Government
People

8. Financial Projections
6,894 M
7,000,000
5,250,000
In estimated profits for the 5th year
Counting our most conservative values
3,500,000
4
1,750,000
0
Year 1
Year 2
Year 3
Year 4
Business Systems
Year 5
Profile
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Searcher
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9. Team
Roxana Romero
Aurora Villeda
Oscar Netzahual
Oliverio Juárez
Silverio Paredes
CEO
COO
CCD
CFO
CTO
H. Cámara de Diputados
Assistant
Secretaría de Desarrollo
Económico Tlaxcala
Head of Department
The Youth Magazine
Editor
Grupo GARSOF
Founder
COPARMEX Tlaxcala
Counselor
Mov. Nacional de Jóvenes
Competitivos A.C.
Assistant Design
Department
DSS México S.A. de C.V.
Solutions Architect in
Financial Planning
Aspel de México S.A. de C.V.
Systems Implementor
!
ISSSTE Tlaxcala
Head of Office
Social Service
Advisor
!
Yo Amo Tlaxcala A.C.
Director
!
Investor
!
!
Allies
Tlaxcala

10. WE WANT TO CHANGE THE WORLD
The language also started being an idea
Let’s travel the next week,
what options do we have?
Where may be
an Italian Restaurant?
I Have to
call the Mayor!
We have to announce
our Health Campaign!
Which events will be
for the weekend?
Where we’ll
go for dinner?
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I need publicity for
my personal business
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I need
a locksmith!
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