About statistics like these By
2010 80% of all insurance policies will be bought based on info that does NOT come from the provider. 13% of consumers would use banking in Facebook itself if they could 25 %of those who find feedback forms and owner reviews helpful submit price quote requests to dealers, while only 16 %of overall researchers do the same How much do user-generated content sources impact your health or prescription treatment decisions? 8% say a strong impact, 39% say some
And new forms of advertising
Leveraging paid media to build brand awareness or drive users to Display Media speciﬁc ac9va9ons in direct response campaigns Using paid media itself as the vehicle for the speciﬁc interac9on. Display Media plus Message distribu9on. Appver9sing on social networks through widgets, applica9ons, Appver9sing pages and ad networks. Give users the social u9li9es they’re looking for Brand & conversa9on monitoring, rela9onships in the blogosphere, UnPaid Media seeding and par9cipa9on in the global conversa9ons.
So how can you reach
marketers 1. Treating Social Influence Marketing differently 2. Delivering the social graphs to the marketers 3. Thinking in terms of the marketing funnel 4. Introducing innovative but proven ad formats 5. Focusing on the web and not only the website 6. Exploring ambient intimacy as an option 7. Delivering social experiences not just audiences