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2013 Internet Trends

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A revisualization of five key slides from the influential 2013 Internet Trends report from Mary Meeker.

Published in: Technology, Business
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2013 Internet Trends

  1. Source: KPCB Internet Trends 2013Ad It Up Although we spend a mere 6% of our media consumption time withpaper and ink, that space attracts 23% of all ad spending5 Things You Need to Knowfrom Mary Meekers 2013Internet Trends Report
  2. iOSAndroidWindows PhoneBlackberry OSLinuxNokia SymbianOtherSource: KPCB Internet Trends 2013Get SmartGlobal Smartphone Operating System Market Share, 2005 and 2012Apple iOS and Android were invisible in 2005. Seven yearslater, they dominate the smartphone market.2005 2012
  3. Source: KPCB Internet Trends 2013On the other hand, we spend 12% of our time on mobile, but it attracts only 3% of ad spending80% of the top 10 global Internetproperties are based in the USSource: KPCB Internet Trends 2013Yet, 81% of users of American Internet properties are based outside the USDomained in the USAGoogleMONTHLY UNIQUE VISITORS (MMs)0 200 400 600 800 1000 1200MicrosoftFacebookYahoo!WikipediaAmazon.comAppleGlam MediaTencentBaidu.comUS usersInternational users
  4. Source: KPCB Internet Trends 2013The State of Social “Which of the followingsocial media do you use?”Facebook was the only major social media platform with declining usage in 201220%0 40% 60% 80% 100%PERCENT OF RESPONDENTS20122011
  5. Source: KPCB Internet Trends 2013Ad It Up Although we spend a mere 6% of our media consumption time withpaper and ink, that space attracts 23% of all ad spendingOn the other hand, we spend 12% of our time on mobile, but it attracts only 3% of ad spending0%10%~$12 BILOpportunityin US20%30%Print Mobile23%12%3%6%% of Time Spent in Media vs % of Advertising Spending, US 2012time spentad spend%ofTotalMediaConsumptionTimeorAdvertisingSpendingSource: KPCB Internet Trends 2013Ad It Up Although we spend a mere 6% of our media consumption time withpaper and ink, that space attracts 23% of all ad spendingOn the other hand, we spend 12% of our time on mobile, but it attracts only 3% of ad spending0%10%~$12 BILOpportunityin US20%30%Print Mobile23%12%3%6%% of Time Spent in Media vs % of Advertising Spending, US 2012time spentad spend%ofTotalMediaConsumptionTimeorAdvertisingSpending
  6. Source: KPCB Internet Trends 2013The OS ShiftGlobal Market Share of Personal Computing Platforms by Operating System Shipments, 1975—2012MarketShareofPersonalComputingPlatformsbyOperatingSystems(%) Windows and Intel (Wintel) combined to dominate theoperating system market for two decades, but Apple andAndroid lead across all computing platforms today1975 1979 1983 1987 1991 1995 1999 2003 2007 20110%100%1983Wintel - 25%2012Wintel - 35%OtherTRS-80AtariCommodoreAmigaWintelAppleAndroid10%20%30%40%50%60%70%80%90%1998—2005Wintel - 96%-61%+71%

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