Data As Air

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Data is everywhere. What does that mean for you and your organization? Want to know more? Contact me: twitter.com/reichental

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  • Look who’s talking:your customersyour employeesyour influencersyour criticsyour fansyour competition.... anyone who has internet access and an opinion.
  • Data As Air

    1. 1. Data as AirThinking about digital abundance<br />Dr. Jonathan Reichental<br />Twitter.com/reichentalNovember 2009<br />
    2. 2. The future isn’t what it used to be.<br />
    3. 3. Agents of change<br />Global economics<br />Bandwidth & cellphones (&gt;PC’s)<br />Falling cost of technology<br />Demographics<br />Education; Computer literacy<br />Computing standards<br />Commoditization & innovation<br />Sensors & cameras<br />
    4. 4. 4<br />% of adults online by country<br />
    5. 5. Evolution of the Web<br />1.0: People produce content for computers<br />2.0: People produce content for people<br />3.0: Computers produce content for computers<br />4.0: Computers produce content for people<br />
    6. 6. There is a storm brewing in them there clouds.<br />
    7. 7. A social computing revolution is underway.<br />
    8. 8. At it’s core, social computing lowers the barriers to…<br />…sharing content with everyone<br />…converting content into conversations<br />…providing input and influencing conversations<br />…engaging and educating <br />
    9. 9. Social computing impacts content by…<br />…permanently disrupting traditional control and organization<br />…blurring the line between professional and personal<br />…shortening its useful life and lowering its value<br />…creating entirely new risk postures<br />
    10. 10. Enterprise use of social computing tools<br />
    11. 11. % of users who have created a social network profile<br />
    12. 12. 12<br />Message friends<br />Favourite/currently listened to music<br />Install applications<br />Dating<br />Other<br />Upload Photos<br />Write a blog<br />Upload Videos<br />Promote a band<br />74.0%<br />55.1%<br />33.6%<br />30.8%<br />23.3%<br />21.9%<br />18.3%<br />9.8%<br />3.2%<br />What are people doing on social networks?<br />
    13. 13. A conservative estimate of blogs<br />133 million<br />P.S. Just wait until the Chinese start to blog in big numbers<br />
    14. 14. % of users who have read a blog<br />
    15. 15. % of users who have written a blog<br />
    16. 16. 16<br />YouTube videos:<br />- 100 million<br />- 5.5 billion streams per month<br />Photos posted to Facebook:<br />- 2 billion each month<br />-14 million videos uploaded<br />
    17. 17. % of users who have watched a video online<br />
    18. 18. Innovation<br />Buying & Selling<br />Marketing<br />Knowledge Management<br />Entertainment<br />Healthcare<br />Enterprise Collaboration<br />Government<br />Recruitment<br />Your Me Brand<br />
    19. 19. The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.<br />
    20. 20. The value of IP and capability is trending towards zero.<br />Free is a new risk.<br />
    21. 21. Data nervous system<br />H1N1<br />Tweetpsych<br />Talking vending machines <br />Walmart supply chain<br />Credit card fraud<br />Map Mash-ups<br />
    22. 22. Data is everywhere.<br />What does that mean to you and your organization?<br />

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