Marketing Plan for an upcoming online job portal

2. — Pehlajob.in is
an
upcoming
online
job
portal
providing
smart
cutting
edge
solutions
to
Employers
and
Employees.
— The
objective
is
to
prepare
a
marketing
plan
to
create
a
pre
launch
buzz
for
the
product.
— And
a
post
launch
strategy
to
strengthen
the
brand
further
— Budget
Allocated
è
15
Lakhs

3. — It was observed that people started using Job Search
websites only when they were in their graduation years
or later.
— The proportion of people using Job sites for reference
and registered users was found to be equal.
— Social Media and friends were the main influencers for
people to use Job Search sites.
— The process of making a good resume is very
cumbersome as there are different templates designed
for different sectors

4. — No of Respondents- 50
— Age group- (20-30)
— Location- India
— Medium - Questionnaire

5. — Fresher's pursuing their grad, post grad studies.
— Employees
— Recruiters

6. -

7. — A mobile game featuring mascot Dr Resume.
— The game will be available in Android, Apple and
Windows platform
— Game will be also available in Pehlajob.in website.
— Will be a free app with pehlajob.in job advertising
showcasing its features in between.
— Game will be offered one month before the launch
of pehlajob.in website.

8. — Promotions to promote Pehla job among recruiters
and high level management.
— Articles and advertisements is corporate magazines
such as
ü Business Today
ü Forbes India
ü Money Today
ü Fortune
— Sponsoring events like
ü SHRM India Annual Conference
ü Indian Academy of management conference.

9. -

10. — Engage customers at a personal level
— Build relationships by connecting on special
occasions like
— Birthdays
— Anniversary
— Promotion in jobs
— Tie-ins with HR departments of corporates and
education institutions to help streamline their
recruitment process.

11. — Dr Resume is the promotion campaign design to
attract students.
— The drive will identify the best among the registered
users and build their resume for free.
— To register it is required to follow ,like pehlajob
page in Facebook ,LinkedIn and twitter.
— Dr Resume will start 2 months before the launch of
Pehlajob.in.

12. — Dr Resume will be promoted in social media
a. Facebook(Promoted post)
b. Twitter(Featured tweet)
c. LinkedIn
— OOH mediums like hoardings will be rented near
corporate buildings and reputed institutions.

13. — A digital campus placement process assistance
module enabling efficient data sharing between
educational institutes, students and corporates. It
involves
a. Digital Resume Sharing
b. Customized and secure online tests
c. Superior job posting

14. — Mails customized as per requirement of the
receiver.
— Mails will be sent only to users who are looking for
a job or job switch.
— Customized newsletters to recruiters and reports
on parameters like no of applications, hits on ads
in the website.
— Regular visits to educational institutes for
developing relationships, spreading awareness and
gathering insights for improving product offering

15. — Users will be able to list their dream companies to
work for on the website.
— Pehlajob.in will guide users enhance their portfolio
and align their competencies.
— A dedicated mentor will be appointed for live your
dream registered users.

16. — Registered users will be given access to various
educational videos on Job processes.
— Current Trending general affairs will be mailed to
users.
— Mock telephonic/ Video-conferencing will be
offered.

17. — Success stories of users getting jobs through
pehlajob.in will be showcased.
— Offerings that helped the job seekers will be
stressed on.
— Medium for the promotions through social and
outdoor media.
— Videos of such customers will be uploaded in
Pehlajob.in, Facebook page and websites

18. — Job cricket development cost è 2.8 lakhs (Source-www.mashgame.com)
— Lifetime Facebook advertising(Customized for maximum clicks to website after launch)è (Source-
www.facebook.com)(For Job cricket ,Dr Resume ,Dream Job)
— Per months –Rs 17500*3 =Rs 60,000
— Twitter(Banner Ads)è Rs 1lakhs(Source-www.twitter.com)
— OOH Mediums – Hoardings(4 small) in Dadar, Churchgate, Bandra & CST
stations)è Rs 1.5lakhs
— Sponsorship è 8 lakhs (Source –NMAT , SIBM , Welingkar Alumni Advertising team)
— Fliers with newspapers in Mumbai èRs 60000
— Forbes India(Quarter Pageè Rs 40,000(Fortnight- Alternate Monday)
— Fliers given with Newspaper è Rs 10,000