This presentation is based on marketing strategy for an online MBA coaching app named CAREER GURU.

1. Believe in Excellence!!
-- presented by
Akash kumar

3. Index
 Overview
 Mission & Vision.
 Market Analysis.
 Strategy.
 Tactics.
 Implementation.
 Conclusion.

4. Overview
 CAREER GURU app, aims at providing efficient training and motivation to
students who aspires to join elite MBA colleges like IIMs, Harvard , IBS etc.
 We provide online tutorials, doubt session , mock tests , group discussion
and personal interview preparation for MBA aspirants.
 CAREER guru is not just a mere coaching institute, it’s a thinking which has
evolved out of various research on needs of MBA aspirants over years .

6. Mission & Vision
 Our MISSION is to change the way student think about MBA entrance tests
like CAT, GMAT , XAT etc.
 Our VISION is to become #1 trusted online coaching touching
thousands of student daily.

7. Problem
 There is no credible way and no succinct way for student to find
information about coaching for MBA.
--- searching online to less authentic information.
--- poor student is to teacher ratio in coaching institutes.

8. IndexIndex
Market Analysis

9. -Rising Student
Competition and
Reducing Passing Rate
in MBA Entrance to
Drive the Future
Growth in Enrollment
for MBA Test
Preparation Tutoring in
India.

10. Mobile phone user penetration in India 2014-2019

11. Growth Oppurtunity
 Increasing number of Internet users and Career advancements
preferences is increasing the demand for online test preparation
market in India.
 The number of Internet user in India is expected to grow at 13.8%
annually.
 The number of Internet user is expected to grow from 402 million in
2015 to 766 million in 2020.
 The online test preparation market has grown at an unprecedented
growth rate of 18.7% annually during 2010-2015.
Source: KEN Research

12. Growth of E-tutorial
 The rapid growth in test preparation segment can be attributed to increase
the number of students appearing for MBA entrance exams enrolling them
under e-learning courses.
 In addition to increasing focus of major test preparation centre like Time ,
Career Launcher , Byju etc online content has also vibrated market growth.
 In year 2015, online test preparation market has contributed 15% share in
terms of revenues while 20% enrollments are observed to be online.
Source: KEN Research

13. Target Customers
--- Our target customers
are students who are
looking for efficient
preparation of MBA
entrance.

15. Student Profile
--- Clearly, students from
different leagues aspire
to get into a reputed
MBA college.

16. Competitors

17. Competitor Analysis
Name No of Products sold
IMS 3700
Career Launcher 1600
EDUMENTOR 1800
Time 1250
PT Education 850
Market Share of major players for last year
Source: Author compilation of secondary sources

18. Value Proposition

19. Value Proposition

21. Offerings

22. Free Trial products
Name No of products
All India mocks 4
Sample Video Lectures 6
Sample group discussion video 2
Sample interview video 2

23. Premium Products
Name No of products cost
E-Tutorial for all subjects+
Doubt sessions
1 10000
E-tutorial per subject
+Doubt sessions
1 4000
All India mock tests Proctored- 20
Non- proctored-30
5000
Study material for all
subjects
1 3300
Study material per subject 1 1500
Full Package
(tutorials + tests +
material)
1 17000
Group Discussion prep +
Personal interview
10 each 2500

24. Pricing Comparison
0
5000
10000
15000
20000
Full package online Mock tests with solution Gd + pi Study material
Rates of various products
Career Guru Career Launcher TIME

29. How are things done?
 We have a fleet of 500 amazing video lectures from
highly experienced faculty.
 There are 6 slots of class timings for every subject per
week , students can choose any slot as per their
convenience.
 Test window are open for 10 days , students have to
choose their slot at least one day before the day of exam.
 Regular doubt sessions are conducted , students can log
in and participate in the sessions.

31. Conclusion
 CAREER GURU app provides better and cheaper way
of preparing for MBA entrance to aspiring students.
 Different students have different needs, all are
handled in unique way at CAREER GURU.
 Tests are beautifully organized with different levels
which will help students a lot in achieving their goals.

32. Presented by Akash
Kumar, PESIT
Bangalore during a
Marketing Internship
under Prof. Sameer
Mathur