Internship Presentation on Digital Marketing

1. T O : P R O F . S A R I T A S H A N K A R B Y : M D D A N I S H R A Z A
P G D M ( 2 0 1 6 - 1 8 )
4 T H T R I M E S T E R
Presentation Of Winter
Internship

2. Company LOGO

3. Company Profile
 Name: - EDITSOFT DIGITAL Private Ltd.
 Established:- 2015
 Director Name:- Ankit Sharma
 Co-Founder: - Ayush Sharma
 Employees in Company:- 30-40
 Website: - www.editsoftdigital.com

4. Headquarter: - Greater Noida
Type Company – Private .Ltd
Revenue: - ₹10 to ₹50 million (INR) per year
Competitors: - Unknown

5. Company Services of WEB
Development
AQ
 Content Marketing Strategy:- Content
Marketing is meant to improve your brand profile and
online reputation.
 Web Design:- The role of a website is to attract and
engage the user, as well as communicate your brand and
raise awareness about a product or service.
 Mobile Marketing
 Digital Consultancy

6. Digital Marketing
 Digital marketing is an umbrella term for all of your online
marketing efforts. Businesses leverage digital channels such
as Google search, social media, email, and their websites to
connect with their current and prospective customers.
 Marketing has always been about connecting with your
audience in the right place and at the right time

7. Company Deals Online Marketing
 SEO (Search Engine Optimization)
 Social Media Marketing
 Email Marketing
 Pay Per Click (PPC) Management

8. Pay per click

9. Types of SEO
1. On Page:
i. Content Writing
ii. Search Keyword
iii. Web Designing
iv. Format Content

10. Off-Page
 Comment Back Link
 Tier Back Link
 Profile Back Link
 Web 2.0
 Quora Answer

11. Benefits of Off-Page SEO to website
owners
 Increase the Page Rank.
 Increase in Domain Rank.
 Link Building.

12. Job Profile
 In Edit Soft Digital Pvt.ltd there was I worked as a Link
Building Maker and Comment Link Maker.
 My work was making Comment Back Links and Filtering
the link for make Link Building.
 My Target was Filtered 40 links in a day
 Make Comment Back link 50 in a day.

13. Work On Project
 Printable Calendar
 Dr. Shetty
 Spanish Translator
 Big Data

14. Types of Link for Filtering
 Profile Links
 Comment Links
 Tier Links

15. Check Points For Filtering
 Analyze the link i.e. check the type of link.
 Check DA
 If DA is 40 or 40 above then open the link and check from where link can
be made
 Links should be made only on English sites
 Then start making link
 When link will be made check in private window that is it opening in that
window too or not.
 If it is opening in private window also check is it do follow or no follow.
 Then paste the link in sheet provided.

16. Types of Links
 Contextual Link
<a href="http://www.topspanishtranslator.com/2016/07/english-spanish-
translation.html">english translation to spanish</a>
 Non Contextual Link
https://spanish982.wordpress.com/
 Short Link
https://goo.gl/ps99tY

17. Making Short Link

18. Filter Link By Me
Profile Back Link

19. Comment Back Link

20. Tier Back Link

21. Learned From Winter Internship
 I learn many new things in Edit soft digital Pvt.ltd that is
how work on Google ,how to increase page rank or
domain ranking, how to analyze the links which link is
give benefit to increasing our domain rank, how to find
the which link is Profile, Comment or Tier Link.
 Mozbar is analyze the domain authority and page
authority of website.
 Strike out no follow link is use to show the link is Do
Follow or No Follow.

22. Conclusion
 At the end of winter internship there was lot of things learn
in SEO and how to increase the rank of website.
I know how to work in Off Page. How to submit URL to
Google and How to make Short link
 Thanks to our team member for work together and special
thanks to Mentor of my team.