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TACTICAL
  SALES
   PLAN
  PC TABLET
MALATA - A1001


 Prepared by: QUYEN
   NGUYEN|7239084
  Prepared for: CHI
     WING CHAN
   Date: 16 SEP 2011
                       1
PC Tablet MALATA A1001

                                 From
Multi-                        Wanlida
 touch                         Group,
   PC                           China
Tablet



Running        Mainly
   on         sold in
Windows      Melbourne
  7 OS
         and
              Sydney
Main Competitive Advantages




                              Easily
                            integrated
             Windows 7 –
Affordab                    with other
         le
  the most        Windows
             popular OS 
     devices
Market Potential


85%
growt
     h in
  2011
              This is a
              potential    1 .2  lion
             and growing     mil
                                    ales
             market with
                           uni ts s nd
                                     e
                strong      by  the    
                demand
       of  2011
Competition landscape




This is a fierce competition with Apple being
              the market leader
Target Customers
   Everyone but mainly focused on…


  Price
sensitive
customers




Windows
 users
Marketing Activity – Expert Reviews
Multi channels strategy

             $695
                                    $680
                     Stores 

$680

                                   Website
  Online 
                         & Forum 

                           $670
Universities Channel
Potential
             Strong      Strong     Fierce
    and      demand
     compe-     Compe-
 growing                 titors
    tition
  market

            CONCLUSIONS
   Low        Multi-
  price                  Extra-        rofit-
                                             
             channel                 P
strategy
               ordinary       able
            Strategy
    channel
References
1.  Malata Unveils Windows 7 Slate A1001 And All-In-One PC On Computex, Gadget
     & Geek World, viewed 26 Sep 2011, <http://www.gadgetsbing.com/2011/06/
     malata-unveils-windows-7-slate-a1001-and-all-in-one-pc-on-computex//>.

2.  Australian Media Tablet Market to Grow 85% in 2011, OSP Central, viewed 26
     Sep 2011, <http://www.ospmag.com/osp-central/ospcentralinternationalupdate/
     australian-media-tablet-market-grow-85-2011>.

5.  Tablet PC Market Overview, Frost & Sullivan, viewed 26 Sep 2011, <http://
     www.frost.com/prod/servlet/market-insight-top.pag?Src=RSS&docid=225907684>.

6.  Computer and Software Retailing in Australia, IBIS World, viewed 26 Sep
     2011, <http://clients.ibisworld.com.au.ezproxy.lib.swin.edu.au/industryau/
     Majorcompanies.aspx?indid=1836>.

7.  Australian media tablet sales accelerate in first half 2011, Telsyte, viewed
     26 Sep 2011, <http://www.telsyte.com.au/?p=1048>.

8.  Australian Media Tablet Market, Rust Report, viewed 26 Sep 2011, <http://
     www.rustreport.com.au/issues/australian-media-tablet-market/>.

13. IDC: Australian Media Tablet Market to Grow 85% in 2011, IDC, viewed 26 Sep
    2011, <http://www.idc.com/getdoc.jsp?containerId=prAU22758511>.

                                                                             11
Appendix 1: Cost & Profit

Gross Profit Before Tax


                              Year 0              Year 1            Year 2       Year 3
Total Expenses ($)                      300,000            $497,920    $578,980      $185,600
Gross Sales ($)                               0            $486,500    $556,000      $695,000
Gross Profit before tax                -300,000            -$11,420     -$22,980     $509,400


Selling price: $695                        Year 1                Year 2          Year 3
Unit sold (unit)                            700                   800            1,000
Gross Sales ($)                           $486,500              $556,000        $695,000




Discount rate              15%                     IRR                                   0.16
NPV                       $7,632              Payback period                           3 year

                                                                                                12
Appendix 2: Cost & Profit
Total Cost


Item                                 Year 0          Year 1                         Year 2         Year 3
Salaries & wages                                 0 $125,000                        $125,000       $125,000
Product Cost                            $280,000   $320,000                        $400,000           0
Marketing Expenses                      $16,500     $10,000                         $5,000         $5,000
Free tablet cases                        $3,500      $4,000                         $4,500            0
Channel Cost (5% of gross
sales)                                         $0              $24,325             $27,800         $34,750
Sales commission (3% of
gross sales)                               $0                   $14,595             $16,680        $20,850
Total expenses                          $300,000               $497,920            $578,980       $185,600
Labour costs

          Staff            Year 1     Year 2         Year 3
Sales Director            $50,000    $50,000        $50,000       Product Cost
Sales Administration      $25,000    $25,000        $25,000
Chief Accountant (part-
time)                                                             Wholesales price:
                          $15,000    $15,000        $15,000                             Year 0     Year 1
                                                                  $400                                        Year 2
Account Manager
(Electronic Stores and                                            Quantity Imported
                                                                                         700        800       1,000
University)               $20,000    $20,000        $20,000       (unit)
Account Manager (E-
commerce and cafe)         $15,000    $15,000        $15,000      Total Cost ($)       $280,000   $320,000   $400,000   13
Total ($)                 $125,000   $125,000       $125,000

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PC Tablet Sales Plan

  • 1. TACTICAL SALES PLAN PC TABLET MALATA - A1001 Prepared by: QUYEN NGUYEN|7239084 Prepared for: CHI WING CHAN Date: 16 SEP 2011 1
  • 2. PC Tablet MALATA A1001 From Multi- Wanlida touch Group, PC China Tablet Running Mainly on sold in Windows Melbourne 7 OS and Sydney
  • 3. Main Competitive Advantages Easily integrated Windows 7 – Affordab with other le the most Windows popular OS devices
  • 4. Market Potential 85% growt h in 2011 This is a potential 1 .2 lion and growing mil ales market with uni ts s nd e strong by the demand of 2011
  • 5. Competition landscape This is a fierce competition with Apple being the market leader
  • 6. Target Customers Everyone but mainly focused on… Price sensitive customers Windows users
  • 7. Marketing Activity – Expert Reviews
  • 8. Multi channels strategy $695 $680 Stores $680 Website Online & Forum $670
  • 10. Potential Strong Strong Fierce and demand compe- Compe- growing titors tition market CONCLUSIONS Low Multi- price Extra- rofit- channel P strategy ordinary able Strategy channel
  • 11. References 1.  Malata Unveils Windows 7 Slate A1001 And All-In-One PC On Computex, Gadget & Geek World, viewed 26 Sep 2011, <http://www.gadgetsbing.com/2011/06/ malata-unveils-windows-7-slate-a1001-and-all-in-one-pc-on-computex//>. 2.  Australian Media Tablet Market to Grow 85% in 2011, OSP Central, viewed 26 Sep 2011, <http://www.ospmag.com/osp-central/ospcentralinternationalupdate/ australian-media-tablet-market-grow-85-2011>. 5.  Tablet PC Market Overview, Frost & Sullivan, viewed 26 Sep 2011, <http:// www.frost.com/prod/servlet/market-insight-top.pag?Src=RSS&docid=225907684>. 6.  Computer and Software Retailing in Australia, IBIS World, viewed 26 Sep 2011, <http://clients.ibisworld.com.au.ezproxy.lib.swin.edu.au/industryau/ Majorcompanies.aspx?indid=1836>. 7.  Australian media tablet sales accelerate in first half 2011, Telsyte, viewed 26 Sep 2011, <http://www.telsyte.com.au/?p=1048>. 8.  Australian Media Tablet Market, Rust Report, viewed 26 Sep 2011, <http:// www.rustreport.com.au/issues/australian-media-tablet-market/>. 13. IDC: Australian Media Tablet Market to Grow 85% in 2011, IDC, viewed 26 Sep 2011, <http://www.idc.com/getdoc.jsp?containerId=prAU22758511>. 11
  • 12. Appendix 1: Cost & Profit Gross Profit Before Tax Year 0 Year 1 Year 2 Year 3 Total Expenses ($) 300,000 $497,920 $578,980 $185,600 Gross Sales ($) 0 $486,500 $556,000 $695,000 Gross Profit before tax -300,000 -$11,420 -$22,980 $509,400 Selling price: $695 Year 1 Year 2 Year 3 Unit sold (unit) 700 800 1,000 Gross Sales ($) $486,500 $556,000 $695,000 Discount rate 15% IRR 0.16 NPV $7,632 Payback period 3 year 12
  • 13. Appendix 2: Cost & Profit Total Cost Item Year 0 Year 1 Year 2 Year 3 Salaries & wages 0 $125,000 $125,000 $125,000 Product Cost $280,000 $320,000 $400,000 0 Marketing Expenses $16,500 $10,000 $5,000 $5,000 Free tablet cases $3,500 $4,000 $4,500 0 Channel Cost (5% of gross sales) $0 $24,325 $27,800 $34,750 Sales commission (3% of gross sales) $0 $14,595 $16,680 $20,850 Total expenses $300,000 $497,920 $578,980 $185,600 Labour costs Staff Year 1 Year 2 Year 3 Sales Director $50,000 $50,000 $50,000 Product Cost Sales Administration $25,000 $25,000 $25,000 Chief Accountant (part- time) Wholesales price: $15,000 $15,000 $15,000 Year 0 Year 1 $400 Year 2 Account Manager (Electronic Stores and Quantity Imported 700 800 1,000 University) $20,000 $20,000 $20,000 (unit) Account Manager (E- commerce and cafe) $15,000 $15,000 $15,000 Total Cost ($) $280,000 $320,000 $400,000 13 Total ($) $125,000 $125,000 $125,000