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SUMMER INTERNSHIP PROJECT REPORT ON
ANALYSIS OF SALES OF SHARP REFRIGERATORS IN COMPARISON TO
COMPETITION SALES IN KASBA G...
 The Consumer Durables industry consists of durable goods and appliances
for domestic use such as televisions, refrigerat...
SUMMARY ON THE CONSUMER
DURABLES INDUSTRY
The consumer durables industry can be broadly classified into two segments:
• Co...
SHARE OF THE DIFFERENT TYPES OF SERVICES OFFERED IN THE
ENTERPRISE DATA MARKET:
10%
10%
10%
7%
7%
25%
27%
4%
LED
LCD
Sound...
ABOUT THE COMPANY
• Sharp founder Tokuji Hayakawa coined this phrase to embody the management concept at Sharp. In 1912, h...
PRODUCT PROFILE
• Calculators
• Mobile Handset
• LCD
• Air Conditioners
• Multimedia Projector
• Fax machine
• Refrigerato...
PANEL ( LCD/LED )
 Samsung
 Haier
 Panasonic
 Sony
 Toshiba
 Onida
REFRIGERATOR
• Samsung
•Godrej
•Panasonic
•Whirlp...
OVERALL MARKET SHARE
0 50 100 150 200 250 300
Sharp
Samsung
Panasonic
Sony
Hitachi
Daikin
Toshiba
Voltas
Carrier
Whirlpool...
JOB PROFILE
DATA ANALYSIS
MARKET SHARE OF SHARP IN TERMS OF SALE DURING MY SIP PERIOD AT KASBA
GREAT ESTERN
BRAND UNITS
Sharp 45
Samsu...
BRAND
UNIT
Sharp 120
Samsung 104
Panasonic 10
Hitachi 5
whirlpool 95
Electrolux 20
Godrej 80
Haier 35
total 469
IN REFRIGE...
IN PANEL (LCD/LED)
Haier
2%
Samsung
31%
Panasonic
13%
Onida
2%
Toshiba
7%
Sony
34%
sharp
11% BRAND UNITS SOLD
Haier 2
Sams...
IN WASHING MACHINE
12%
14%
23%
11%
19%
5%
13%
3%
Sharp Haier Samsung Panasonic Whirlpool Godrej Electrolux Bosch
BRAND UNI...
IN MICROWAVE OVEN
BRAND UNITS
Electrolux 9
Sharp 12
Godrej 7
Samsung 18
Panasonic 9
Whirlpool6 6
TOTAL 61
MARKET SHARE OF ...
 How many customers is awareness of sharp’s product?
20%
AWARE
75%
UNWARE
5%
OTHER
Which color of refrigerator is preferred mostly by customers?
0
5
10
15
20
25
30
blue metalic green steel
finish
glass
fin...
How many customers want to keep sharp refrigerator in their
house?
0 20 40 60 80
1
2
customers preferense
will not prefer
...
Which type of customers was mostly came into GREATEASTERN
APPLIANCE, KASBA?
0 10 20 30 40 50 60
high profile
midium profil...
GREATEASTERN APPLIANCE has 16th branches, which branch sales
more sharp product?
26%
25%
9%
8%
8%
11%
4%
9%
Dalhouse
Kasba...
LIMITATIONS AND CONSTRAINTS
 No fund for doing advertisement on a large basis.
 Dependent on Salesmen for selling their ...
GENERAL FINDINGS
 Awareness of sharp brand amongst dealers is good.
 Preference for dealers regarding newly launched SHA...
Suggestions & Recommendations
A very exhaustive study has been made; keep in essence of the objective of the project. With...
CONCLUSION
Although SHARP BUSINESS SYSTEMS (INDIA) LIMITED has a good name in the
market the difference still lies & in a ...
Campus
Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad,
S.G.Highway, Gandhinagar
Kolkata Campus: Infinity B...
Sharp- is a Japanese multinational corporation that designs and manufactures electronic products
Sharp- is a Japanese multinational corporation that designs and manufactures electronic products
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Sharp- is a Japanese multinational corporation that designs and manufactures electronic products

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Sharp- is a Japanese multinational corporation that designs and manufactures electronic products

  1. 1. SUMMER INTERNSHIP PROJECT REPORT ON ANALYSIS OF SALES OF SHARP REFRIGERATORS IN COMPARISON TO COMPETITION SALES IN KASBA GREATEASTERN APPLIANCE.
  2. 2.  The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines.  Instruments such as cell phones and kitchen appliances like microwave ovens are also included in this category.  The sector has been witnessing significant growth. SUMMARY ON THE CONSUMER DURABLES INDUSTRY
  3. 3. SUMMARY ON THE CONSUMER DURABLES INDUSTRY The consumer durables industry can be broadly classified into two segments: • Consumer Electronics and Consumer Appliances. •Consumer Appliances can be further categorized into Brown Goods and White Goods. Consumer durables White Goods Brown Goods Consumer Electronics • Refrigerators • Washing Machines • Air-conditioners • Speakers and Audio Equipments • Mixers • Grinders • Microwave Ovens • Iron • Electric Fans • Cooking Range • Chimneys • Mobile Phones • Televisions • MP3 Players • DVD Players • VCD Players
  4. 4. SHARE OF THE DIFFERENT TYPES OF SERVICES OFFERED IN THE ENTERPRISE DATA MARKET: 10% 10% 10% 7% 7% 25% 27% 4% LED LCD Sound System Washing machine Micro oven
  5. 5. ABOUT THE COMPANY • Sharp founder Tokuji Hayakawa coined this phrase to embody the management concept at Sharp. In 1912, he invented the snap belt buckle and three years later brought the Ever-Sharp mechanical pencil to the market. Since then, sharp has been on the cutting edge of technology, consistently innovating new appliances, industrial equipment and office solutions and changing the lives of people around the world. • In 1962, sharp expanded outside of Japan and established Sharp Electronics Corporation in the United States- the company’s first overseas sales base-and in 1979 it set up the Sharp Manufacturing Company of America to create a manufacturing base in the U.S. •Sharp considers India to be an extremely important market for its products. It is a measure of this strong belief in the Indian market, that it has three subsidiaries in India. •Sharp India Limited which set up operations in 1989 is engaged sales of TVs. Home Appliances and other Consumer Durables. •Sharp Business Systems (India) Limited which commenced operations on May 1, 2000 is in the fields of Solar Photovoltaic Products & Systems & Office Automation products like Digital Multifunction Products, Facsimile Machines, multi-media Projectors, professional LCD Display Solutions, Video Wall Display Solutions, Electronic Cash Registers & POS Terminals etc. •The Company has a nation-wide sales & service network covering even the remotest locations of India.
  6. 6. PRODUCT PROFILE • Calculators • Mobile Handset • LCD • Air Conditioners • Multimedia Projector • Fax machine • Refrigerator (SJK Series) • Plasma cluster Ion Technology • Electronic Cash Registers • Multifunctional printers • Multimedia projectors Professional LCD display • Solar Power • Microwave Oven • Washing Machine • LED
  7. 7. PANEL ( LCD/LED )  Samsung  Haier  Panasonic  Sony  Toshiba  Onida REFRIGERATOR • Samsung •Godrej •Panasonic •Whirlpool •Bosch •Haier •Hitachi AIR CONDITIONERS • Samsung •Haier •Panasonic •Hitachi •Carrier •Daikin •Voltas •Blue Star MICROWAE OVEN • Samsung •Godrej •Panasonic •Whirlpool •Haier •Electrolux WASHING MACHINE •Samsung •Haier •Panasonic •Whirlpool •Godrej •Electrolux Competitors of Sharp
  8. 8. OVERALL MARKET SHARE 0 50 100 150 200 250 300 Sharp Samsung Panasonic Sony Hitachi Daikin Toshiba Voltas Carrier Whirlpool Onida Haier Bosch Philips Electrolux Kelvenator 1 200 280 120 99 46 20 30 130 4 180 2 60 2 15 40 BRAND UNITSOLD Sharp 200 Samsung 280 Panasonic 120 Sony 99 Hitachi 46 Daikin 20 Toshiba 30 Voltas 130 Carrier 4 Whirlpool 180 Onida 2 Haier 60 Bosch 2 Philips 15 Electrolux 40 Kelvenetor 1 Total 1229
  9. 9. JOB PROFILE
  10. 10. DATA ANALYSIS MARKET SHARE OF SHARP IN TERMS OF SALE DURING MY SIP PERIOD AT KASBA GREAT ESTERN BRAND UNITS Sharp 45 Samsung 65 Panasonic 35 Hitachi 20 Carrier 6 Daikin 2 Voltas 60 Haier 2 total 235 IN AIR CONDITIONERS
  11. 11. BRAND UNIT Sharp 120 Samsung 104 Panasonic 10 Hitachi 5 whirlpool 95 Electrolux 20 Godrej 80 Haier 35 total 469 IN REFRIGERATOR MARKET SHARE OF SHARP IN TERMS OF SALE DURING MY SIP PERIOD AT KASBA GREAT ESTERN
  12. 12. IN PANEL (LCD/LED) Haier 2% Samsung 31% Panasonic 13% Onida 2% Toshiba 7% Sony 34% sharp 11% BRAND UNITS SOLD Haier 2 Samsung 40 Panasonic 17 Onida 3 Toshiba 9 Sony 45 sharp 15 total 131 MARKET SHARE OF SHARP IN TERMS OF SALE DURING MY SIP PERIOD AT KASBA GREAT ESTERN
  13. 13. IN WASHING MACHINE 12% 14% 23% 11% 19% 5% 13% 3% Sharp Haier Samsung Panasonic Whirlpool Godrej Electrolux Bosch BRAND UNITS Sharp 8 Haier 9 Samsung 15 Panasonic 7 Whirlpool 12 Godrej 3 Electrolux 8 Bosch 2 total 64 MARKET SHARE OF SHARP IN TERMS OF SALE DURING MY SIP PERIOD AT KASBA GREAT ESTERN
  14. 14. IN MICROWAVE OVEN BRAND UNITS Electrolux 9 Sharp 12 Godrej 7 Samsung 18 Panasonic 9 Whirlpool6 6 TOTAL 61 MARKET SHARE OF SHARP IN TERMS OF SALE DURING MY SIP PERIOD AT KASBA GREAT ESTERN
  15. 15.  How many customers is awareness of sharp’s product? 20% AWARE 75% UNWARE 5% OTHER
  16. 16. Which color of refrigerator is preferred mostly by customers? 0 5 10 15 20 25 30 blue metalic green steel finish glass finish red otherz Series1 15 20 15 5 5 30 10
  17. 17. How many customers want to keep sharp refrigerator in their house? 0 20 40 60 80 1 2 customers preferense will not prefer wil prefer
  18. 18. Which type of customers was mostly came into GREATEASTERN APPLIANCE, KASBA? 0 10 20 30 40 50 60 high profile midium profile low profile 30 55 15
  19. 19. GREATEASTERN APPLIANCE has 16th branches, which branch sales more sharp product? 26% 25% 9% 8% 8% 11% 4% 9% Dalhouse Kasba Bekbagan Pnb kakurgachi barasat baguati mintopark
  20. 20. LIMITATIONS AND CONSTRAINTS  No fund for doing advertisement on a large basis.  Dependent on Salesmen for selling their products.  Dependent on dealers like Khosla Electronics, Great eastern, etc. to sale their products.  Also dependent on customers brand preference.  Supply or Production of demanded or required products on time.  Bajaj Finance problem.
  21. 21. GENERAL FINDINGS  Awareness of sharp brand amongst dealers is good.  Preference for dealers regarding newly launched SHARP refrigerator is good.  It was found that the dealers showed more inclination towards the brands which gives them more margins as compared to others.  It was experienced that during the survey it was difficult to convince or make them understand about the importance about this project.  Pure competition prevails the market.  As far as consumers are concerned. They are not at all aware of the newly launched sharp refrigerator.  LG and SAMSUNG are the most preferable brands in respect of both dealers and consumers.  In terms of price sharp is bit expensive compared to other brands of refrigerators.  In terms of quality LG is the best followed by brand.  As far as hybrid cooling concerned SHARP to be better than SAMSUNG, WHIRLPOOL & VIDEOCON.  Dealers and consumers want a much more frequent visit from the company personnel’s.
  22. 22. Suggestions & Recommendations A very exhaustive study has been made; keep in essence of the objective of the project. With the efforts put on the project a detailed analysis was conducted and result was derived, based on the results and market response few suggestions are discussed below:  As the price of the refrigerators is high compare to its counter-part dealers do face problems to sell their product.  At time it has been seen that the delivery commitments on the side of the company is not prompt, this creates a bad name and again business is lost.  On interviewing Dealers/retailers the most important thing is that there was no advertisement of the products.  Though the company eyes at the big dealers for a better supply but if substantial amount of small dealers & sub-dealers are given the opportunity amount of small dealers & sub-dealers are given the opportunity directly by the company, it may result in increase in average sell.  Focus on customer satisfaction through frequent consumer visit for feedback.
  23. 23. CONCLUSION Although SHARP BUSINESS SYSTEMS (INDIA) LIMITED has a good name in the market the difference still lies & in a constant stage. The main reason for the difference is the weak marketing strategy of the company and excessive price of the company product. So to increase the market share of the company in the market and to overtake LG in the specified area the company has to stabilize its price and have to come with a strong marketing strategy. The market survey undertaken shows that effective marketing efforts play a vital role in creating the goodwill & “Brand awareness amongst the consumers”. The distribution channel of the company must be well designed and made effective this ensures timely availability of refrigerators. Therefore the awareness of brand SHARP is already in a substantial market position & to increase further definite promotional & operational activities will be required.
  24. 24. Campus Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad. http://www.unitedworld.edu.in/

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