101 Startups UX. Every aspect of the user's interaction with a product, service or company that make up the user's perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. UX works to coordinate these elements to allow for the best possible interaction by users.
Why Does A Start-Up Need A UX Designer?
How Does A UX Designer Work?
Incorporating UX Design At Your Startup
6. COMPONENTS OF UX DESIGN
• Process Flow Diagrams.
• Information Architecture.
• Wireframes.
• Interaction Design.
• Copy Writing / Content Strategy.
• Data, Information and Layout Design.
• Visual Design and Color.
• Document Management for easy
iterating.
• Research
• Market Understanding
• Business Requirements
• Technology
• Sell ROI
• Social Media
• Global Understanding
• Mobile and Device Knowledge
8. GOOD UX IS INVISIBLE
• People don’t use a product because
of the great design. Great design
helps them use the product.
• Don’t make user think. Have them
do.
• Challenge for designers: How do you
put together a portfolio of invisible
stuff?
13. 1. Reduce Risk.
2. Validate ideas.
3. Understand the user base.
4. Bridge Engineering, Design, Marketing and More.
5. Streamline the experience.
6. Simplify the message.
7. Test.
WHY DO STARTUPS NEED UX?
14. 1. Product Design.
2. Engineering.
3. Branding.
4. Marketing.
5. Customer Service.
6. Social Media.
WHY DO STARTUPS NEED UX?
UX is about all the areas where a product engages a consumer.
18. LEADING THROUGH GORGEOUS
EXPERIENCES DESIGN
Gorgeous experiences are the result of designedly directed efforts in user Ideation, Strategy, Research,
Graphic, Testing, and Build up.
STRATEGY RESEARCH GRAPHIC TESTING BUILD UPIDEATION
Research and Testing are infused into each stage of the process to inform all activities.
20. IDEATION
• Identify Business Vision, Requirements and Goals
• Engage in Conversation
– Get out of the building
– Focus groups and customer interviews
• Get Competitive and Market Analysis
– Is this a high-value problem and will people pay for the product?
– Who are the market stakeholders?
• Use Validated Learning from Previous Rounds of Testing
• Develop Intuitive Conceptual Models
• Create Personas (based on research)
– Who is it for and how/where will they use the product?
– What can they do that wasn’t possible before?
21. DESIGN
• Sketch / White board sessions
• Brand Development
• Site maps & Flow diagrams
• Wireframes / Annotations
• UI / Visual Design
34. RESULT
• 41% Conversion rate.
• $40M Venture Investments.
• $275M / Venture rounds by Tiger Global Management
2016.
• GCC Expansion.
• New product lines.
35. TAKE AWAY
• Good UX starts with user needs.
• Good UX can offset, but not make up for poor
quality/value.
• UX methodology can help re-think (re- sequence)
established business processes.
• Details matters. Lean is NOT an excuse for releasing
crap.