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  1. 1. Corporate Culture:Corporate Culture: A Global PerspectiveA Global Perspective Corporate Culture is…Corporate Culture is… 1.1.Influenced by national cultureInfluenced by national culture andand 2. Sustained by corporate leadership2. Sustained by corporate leadership
  2. 2. What is corporate culture? Corporate culture is a manifestation of the informally sanctioned corporate attitude. It is often referred to as “Organizational DNA” or the “Organizational Soul.” It is a fundamental contributor to the success or failure of corporate strategies.
  3. 3. • A leader’s vision, policies, and actions • Influential individuals or work groups • Policies & Procedures (Careless, lax, or unclear) • People management philosophy (ignoring employee harassment) • Employee work-ethic (hire for attitude; train for skill) • Organizational policies (no gifts from suppliers, casual Fridays, etc.) Corporate Culture can evolve from…
  4. 4. A company’s • Values, business principles, and ethical standards preached and practiced by management • Approaches to people management and problem solving • Relationships with Shareholders, community, customers, suppliers, government agencies, etc. • Entrenched attitudes toward people from different “national” cultures Corporate Culture is reflected in…Corporate Culture is reflected in…
  5. 5. The First Step on the Path toThe First Step on the Path to Implementing a SuccessfulImplementing a Successful Global Strategy…Global Strategy… Understanding the Relationship betweenUnderstanding the Relationship between National Culture and Corporate CultureNational Culture and Corporate Culture
  6. 6. Corporate Culture & National Culture Are Symbiotically RelatedAre Symbiotically Related
  7. 7. What is national culture? National culture is the mental programming of a group of people. It is comprised of the values, customs, and belief systems shared by a particular group of individuals.
  8. 8. Cultural Understanding can translateCultural Understanding can translate to better Business Practicesto better Business Practices He separated cultures into five dimensions: • Power Distance • Individualism • Uncertainty Avoidance • Masculinity • Short and long-term orientation Contributions of Geert HofstedeContributions of Geert Hofstede
  9. 9. Business Ethics:Business Ethics: It can be argued that some dimensions ofIt can be argued that some dimensions of business ethics are ethics are fluid. Cultural norms can differ betweenCultural norms can differ between countries. What is unacceptable in one countrycountries. What is unacceptable in one country may be perfectly acceptable in another.may be perfectly acceptable in another. Thus…Thus… A healthy corporate culture will encourageA healthy corporate culture will encourage employees to observe, learn, and avoid passingemployees to observe, learn, and avoid passing judgment too quickly.judgment too quickly.
  10. 10. Effective strategic leaders --Effective strategic leaders --  Craft global strategies that nurture a healthyCraft global strategies that nurture a healthy corporate culturecorporate culture  Encourage employees to understand and appreciateEncourage employees to understand and appreciate other national culturesother national cultures
  11. 11. – Determination to nurture a healthy corporate cultureDetermination to nurture a healthy corporate culture – CourageCourage – Self-confidenceSelf-confidence – IntegrityIntegrity – The capacity to deal with uncertainty and complexityThe capacity to deal with uncertainty and complexity – A willingness to hold people (and themselves)A willingness to hold people (and themselves) accountable for their workaccountable for their work Important qualities of strategic leadersImportant qualities of strategic leaders
  12. 12. Summary Cultural Core ConceptsCultural Core Concepts It’s not about Magic – It’s about Management
  13. 13. Corporate Culture… Management’s Responsibility 1. Corporate culture refers to the character of a company’s internal work climate and personality. 2. In a strong-culture company, culturally-approved behaviors and ways of doing things are nurtured while culturally-disapproved behaviors and work practices are discouraged.
  14. 14. 3. In adaptive cultures, there is a spirit of doing what is necessary to ensure long-term organizational success. 4. Adaptive cultures are exceptionally well suited to companies with fast-changing strategies and market. 5. The tighter the culture-strategy fit, the more the culture steers company personnel into displaying behaviors and adopting operating practices that lead to successful strategy execution.
  15. 15. 6. It is in management’s best interest to dedicate considerable effort to building a corporate culture that encourages behaviors and work practices conducive to good strategy. 7. A company’s culture is grounded in and shaped by its core values and the bar it sets for ethical behavior. 8. A multinational company needs to build its corporate culture around values and operating practices that travel well across borders.
  16. 16. A relaxed culture…A relaxed culture…