BAEB601 Chapter 2: Research Types, Objectives and Problem Statement

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BAEB601 Chapter 2: Research Types, Objectives and Problem Statement

  1. 1. BAEB601 RESEARCH METHODOLOGY CHAPTER 2Research Types, Objectives, Problem StatementPREPARED BY:Nur Suhaili RamliSchool of Marketing andEntrepreneurship (SoME)FACULTY OF BUSINESS AND MANAGEMENT
  2. 2. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVES Chapter Aims TOPIC This chapter aims to: 1.Define the importance of research as a management decision-making tool; 2.Define research 3.Differentiate between basic and applied research; 4.Define meaning of theory 5.Discuss the term concept, proposition, variables and hypothesis; 6.Classify research as exploratory research, descriptive research and causal research. 7.List the stages in the business research process Slide 2 of 17 Topics
  3. 3. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESProblem Statement TOPIC Identify the scenarios Issues that lead to the formulation of the problem statement Slide 3 of 17
  4. 4. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESProcess of Problem Definition TOPIC Ascertain the Isolate and Understand the decision identify the background of maker’s problem, not the the problem objectives symptoms. State the research Determine the Determine the questions and relevant unit of analysis research variables objectives Slide 4 of 17
  5. 5. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESAscertain the decision maker’s objectives TOPIC MUST have a clear understanding of MUST attempt to the purpose of satisfy the decision undertaking the maker’s objectives research. Slide 5 of 17
  6. 6. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESUnderstand the background of the problem TOPIC The background of the problem is vital A situation analysis is the logical first step in defining Analysis problem involve the informal gathering of background information Slide 6 of 17
  7. 7. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESIsolate and identify the problem, not the symptoms TOPIC Anticipating the many influences and dimensions of a problem is impossible for any researcher. Certain occurrences that appear to be the problem may only be symptoms of a deeper problem. Slide 7 of 17
  8. 8. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESDetermine the unit of analysis TOPIC MUST specify the unit of analysis Will the individual consumer be the source of information? Industries, organization, departments or individual may be the focus data collection and analysis. Slide 8 of 17
  9. 9. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESDetermine the relevant variables TOPIC A variable is a quality that can exhibit In statistical analysis, a differences in value, variable is identified by a usually magnitude or symbol such as X, Y. strength A category or Example: classificatory variable Gender – Male or has a limited number of Female, Age – 20’s, 30’s distinct variables Income – Low, Middle, High Slide 9 of 17
  10. 10. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESState the research questions and research objectives TOPIC  The research question is the researcher’s translation of the business problem into a specific need for inquiry.  Clarity in Research Questions and Hypotheses  Decision-Oriented research objective. Slide 10 of 17
  11. 11. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESProblem Statement : Activity TOPIC Evaluate the statement of the business problem in following situations: 1. A farm implement manufacturer: Our objective is to learn the most effective form of capitalization so we can maximize profits. 2. The producer of a television show: We have a problem; the program’s rating are low. We need to learn how to improve our rating. Slide 11 of 17
  12. 12. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESClarity in Research Questions and Hypotheses TOPIC Research question should be specific, clear, and accompanied by a well formulated hypothesis. Hypothesis is an unproven proposition or possible solution to a problem. In its simplest form, a hypothesis is a guess! Problem and Hypothesis are similar. Both state relationship. BUT Problems are interrogative, Hypotheses are declarative and more specific to testing. Slide 12 of 17
  13. 13. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESResearch Objective TOPIC Research objective is the researcher’s version of the business problem. Research objective is derived from the problem definition. Research objective explain the purpose of research in measureable terms as well as defining what standard the research should accomplish. Research objective should be limited to a manageable number so that each one can be addressed fully. Slide 13 of 17
  14. 14. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESTypes of Business Research TOPIC Causal or Descriptive Exploratory Completely Uncertainty Absolute Certain Ambiguity Decisions are not all same: A continuum of decision making Slide 14 of 17
  15. 15. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESTypes of Business Research TOPIC Conducted to classify the nature problems. It is not intended to provide Exploratory research conclusive evidence from which a particular course of action can be determined. Conducted to discover and determine Descriptive research the characteristics of a population. It Seeks o determine to answer “Who”, “What”, “When”,”Where” and “How”. Conducted accurately because the Evidence it provides will be used to determine a course of action. Causal research To identify cause-and effect relationship between variables. Causal research Attempts to establish that when we do One thing (increase advertising), another Will follow (increased sales) Slide 15 of 17
  16. 16. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESResearch Proposal TOPIC Purpose of the study The research proposal is a Define s the problem written statement explains of the research Outlines the research design.. methodology Details the procedures to be followed State all costs and deadlines Proposal should be precise, specific and concrete Slide 16 of 17
  17. 17. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESActivity TOPIC For each of the situations below, decide whether the research should be exploratory , descriptive or causal? 1) Establishing the functional relationship between advertising and sales. 2) Investigating reactions to the idea of a new method of defense budgeting 3) Identifying target market demographics for a shopping centre 4) Estimating prices for IBM stock two years in the future. 5) Learning how many organizations are actively involved in just in time production. 6) Learning the extent of job satisfaction in a company. Slide 17 of 17
  18. 18. CHAPTER 2: PROBLEM STATEMENT. RESEARCH TYPES, OBJECTIVESFlowchart of the Research Process TOPIC  Flowchart of the Research Process  Refer to the diagram given Slide 18 of 17

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