BAEB601: REESEARCH METHODOLOGYCHAPTER 1:Introduction To Research Methodology (Part 2)                  © 2010 Cosmopoint
Chapter AimsThis chapter aims to:3.Define the importance of research as a management decision-making tool;4.Define researc...
Problem Statement                                        Identify the                                         scenarios   ...
Process of Problem Definition    Ascertain the                                      Isolate and                           ...
Ascertain the decision maker’s objectives                                                    MUST have a clear            ...
Understand the background of the problem           The       background          of the        problem is           vital ...
Isolate and identify the problem, not the symptoms           Anticipating the many               influences and           ...
Determine the unit of analysis       MUST specify the unit           of analysis                          Will the individ...
Determine the relevant variables       A variable is a quality          that can exhibit                    In statistical...
State the research questions and research objectives   • The research question is the researcher’s     translation of the ...
Problem Statement : Activity   • Evaluate the statement of the business problem     in following situations:   3. A farm i...
Clarity in Research Questions and Hypotheses           Research question should be specific, clear, and            accompa...
Research Objective        Research objective is the researcher’s version of                    the business problem.      ...
Types of Business Research    Causal or Descriptive                                      Exploratory               Complet...
Types of Business Research                                      Conducted to classify the nature                          ...
Research Proposal                                                  Purpose of the study        The research        proposa...
Activity     For each of the situations below, decide whether the       research should be exploratory , descriptive or ca...
Flowchart of the Research Process   • Flowchart of the Research Process       – Refer to the diagram given                ...
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BAEB601 Chapter 1: Introduction to Research Methodology (Part 2)

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BAEB601 Chapter 1: Introduction to Research Methodology (Part 2)

  1. 1. BAEB601: REESEARCH METHODOLOGYCHAPTER 1:Introduction To Research Methodology (Part 2) © 2010 Cosmopoint
  2. 2. Chapter AimsThis chapter aims to:3.Define the importance of research as a management decision-making tool;4.Define research5.Differentiate between basic and applied research;6.Define meaning of theory7.Discuss the term concept, proposition, variables and hypothesis;8.Classify research as exploratory research, descriptive research and causalresearch.9.List the stages in the business research process © 2010 Cosmopoint Slide 2 of 18 Topics
  3. 3. Problem Statement Identify the scenarios Issues that lead to the formulation of the problem statement © 2010 Cosmopoint Slide 3 of 18
  4. 4. Process of Problem Definition Ascertain the Isolate and Understand the decision identify the background of maker’s problem, not the the problem objectives symptoms. State the research Determine the Determine the questions and relevant unit of analysis research variables objectives © 2010 Cosmopoint Slide 4 of 18
  5. 5. Ascertain the decision maker’s objectives MUST have a clear understanding of MUST attempt to the purpose of satisfy the decision undertaking the maker’s objectives research. © 2010 Cosmopoint Slide 5 of 18
  6. 6. Understand the background of the problem The background of the problem is vital A situation analysis is the logical first step in defining Analysis problem involve the informal gathering of background information © 2010 Cosmopoint Slide 6 of 18
  7. 7. Isolate and identify the problem, not the symptoms Anticipating the many influences and dimensions of a problem is impossible for any researcher. Certain occurrences that appear to be the problem may only be symptoms of a deeper problem. © 2010 Cosmopoint Slide 7 of 18
  8. 8. Determine the unit of analysis MUST specify the unit of analysis Will the individual consumer be the source of information? Industries, organization, departments or individual may be the focus data collection and analysis. © 2010 Cosmopoint Slide 8 of 18
  9. 9. Determine the relevant variables A variable is a quality that can exhibit In statistical analysis, a differences in value, variable is identified by a usually magnitude or symbol such as X, Y. strength A category or Example: classificatory variable Gender – Male or has a limited number of Female, Age – 20’s, 30’s distinct variables Income – Low, Middle, High © 2010 Cosmopoint Slide 9 of 18
  10. 10. State the research questions and research objectives • The research question is the researcher’s translation of the business problem into a specific need for inquiry. • Clarity in Research Questions and Hypotheses • Decision-Oriented research objective. © 2010 Cosmopoint Slide 10 of 18
  11. 11. Problem Statement : Activity • Evaluate the statement of the business problem in following situations: 3. A farm implement manufacturer: Our objective is to learn the most effective form of capitalization so we can maximize profits. 2. The producer of a television show: We have a problem; the program’s rating are low. We need to learn how to improve our rating. © 2010 Cosmopoint Slide 11 of 18
  12. 12. Clarity in Research Questions and Hypotheses Research question should be specific, clear, and accompanied by a well formulated hypothesis. Hypothesis is an unproven proposition or possible solution to a problem. In its simplest form, a hypothesis is a guess! Problem and Hypothesis are similar. Both state relationship. BUT Problems are interrogative, Hypotheses are declarative and more specific to testing. © 2010 Cosmopoint Slide 12 of 18
  13. 13. Research Objective Research objective is the researcher’s version of the business problem. Research objective is derived from the problem definition. Research objective explain the purpose of research in measureable terms as well as defining what standard the research should accomplish. Research objective should be limited to a manageable number so that each one can be addressed fully. © 2010 Cosmopoint Slide 13 of 18
  14. 14. Types of Business Research Causal or Descriptive Exploratory Completely Uncertainty Absolute Certain Ambiguity Decisions are not all same: A continuum of decision making © 2010 Cosmopoint Slide 14 of 18
  15. 15. Types of Business Research Conducted to classify the nature problems. It is not intended to provide Exploratory research conclusive evidence from which a particular course of action can be determined. Conducted to discover and determine Descriptive research the characteristics of a population. It Seeks o determine to answer “Who”, “What”, “When”,”Where” and “How”. Conducted accurately because the Evidence it provides will be used to determine a course of action. Causal research To identify cause-and effect relationship between variables. Causal research Attempts to establish that when we do One thing (increase advertising), another Will follow (increased sales) © 2010 Cosmopoint Slide 15 of 18
  16. 16. Research Proposal Purpose of the study The research proposal is a Define s the problem written statement explains of the research Outlines the research design.. methodology Details the procedures to be followed State all costs and deadlines Proposal should be precise, specific and concrete © 2010 Cosmopoint Slide 16 of 18
  17. 17. Activity For each of the situations below, decide whether the research should be exploratory , descriptive or causal? 3) Establishing the functional relationship between advertising and sales. 4) Investigating reactions to the idea of a new method of defense budgeting 5) Identifying target market demographics for a shopping centre 6) Estimating prices for IBM stock two years in the future. 7) Learning how many organizations are actively involved in just in time production. 8) Learning the extent of job satisfaction in a company. © 2010 Cosmopoint Slide 17 of 18
  18. 18. Flowchart of the Research Process • Flowchart of the Research Process – Refer to the diagram given © 2010 Cosmopoint Slide 18 of 18

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