Analytics/ Digital/ Emerging Technology

1. INDUSTRY REPORT
DIGITAL - ANALYTICS & OTHER EMERGING TECHNOLOGIES

2. GoCrackIt – Your Career Our Mission
What is Digital
Simple definition
Which includes
Traditional +
Emerging (some
already emerged)
Technologies
Examples
• Big Data Analytics
• AI/ ML
• Internet of Things (IOT)
• Social & Mobile
• Cloud Computing
• Cyber Security
• Virtual Reality
• Robotics Process Automation
(RPA)
• Block Chain

3. GoCrackIt – Your Career Our Mission
Emergence of Digital Ecosystem in India
• Start-ups: 5200 nos; 1000+ added in 2017; USD 40
Bn+ valuation
• eCommerce: USD 38.5 Bn GMV; 17% YoY growth
• Products: USD 7.7 Bn revenue; SaaS Hub
• Digital Payments: USD 145 Bn; 6% of GDP
New Digital companies
(E Commerce + Start Ups
+ SAAS Products + Digital
Payments)
• Government: Driving key initiatives including
building digital ecosystem, skilling, and citizen
services like GST, DBT, Aadhaar
• Enterprises: 141 pubic listed companies with > USD 1
Bn revenue; 0.5-3% of revenue spent on Digital
• MSMEs: 51 Mn nos; Key initiatives include online
customer acquisition and online sales enablement
Domestic Technology
Adoption
Source:NASSCOM

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Key events in FY 18
Source:NASSCOM
• Digital revenues at ~20% (USD 22-25 Bn); Growing at 30% YoY
• Solution portfolio expanding –Products-as-a-Service, RPA, platforms, etc.
• SaaS is the preferred model of over 50% of Indian product companies;
Cloud growing at 43%
• eCommerce grew at 17% YoY GMV – Online hotel booking, Grocery, and
Food-tech key drivers
• Domestic technology services grew at 10%+ driven by Enterprise Digital
adoption and increased focus on Customer Experience initiatives
• Start-up sector maturing with greater focus on B2B

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Key challenges
Source:NASSCOM
• Continued rhetoric on Protectionism, Brexit and labor mobility issues
• Uncertainty pertaining to exact implications of US Tax reforms
• Global Stock market volatility and associated impact adding uncertainties
• Key Government Digital initiatives like Smart cities and Procurement
reforms still in early stages
• Lack of adequate infrastructure limits growth of eCommerce beyond Tier
1 and 2 cities
• Digital projects more skill intensive than people intensive; companies
need continuous reskilling with consulting and design capabilities

6. GoCrackIt – Your Career Our Mission
New Digital Technologies Exports have become new growth
engine
Source:NASSCOM
11
16
25
0
5
10
15
20
25
30
FY16 FY17 FY18E
Export revenue from Digital (US$)

7. GoCrackIt – Your Career Our Mission
Key initiatives by industry players
Source:NASSCOM
• Reskilling and innovative talent acquisition
• 450,000-500,000 digitally skilled employees
• Digital Capabilities – 110+ CoEs, 20 labs/innovation centers
• Partnerships by Service providers/GICs/MNCs with platform providers,
start- ups, and academia etc.
• Technology investments (specially in start ups) – Intellectual property
solutions for AI, RPA, IOT, etc.

8. GoCrackIt – Your Career Our Mission
Digital growth drivers
Source:NASSCOM
Internet
subscribers
Global – 3.2 bn, India
– 465 mn
Smartphone users
Global – 3.3 bn, India
– 300 mn (800 mn in
2020E)
Data consumption
7X mobile data growth
Local language
10X growth in 18
months
Online video
225 mn+ smart phone
users on YouTube per
month
App downloads
#1 country in app
download in Google
Play Store

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Digital is driving growth in consumption
Source:NASSCOM, Google, KPMG
Start Ups
• 700+ advance tech start
up, growing 25-30%
• HealthTech, FinTech,
Aggregators, AI,
BlockChain
E Commerce
• USD 38.5 bn with17% Y-o-
Y growth
• E-travel largest segment
with 54% share
Products
• 50% firms implementing
AI in their product
• USD 2bn invested in
Indian SaaS companies
since 2010
Payments
• Mobile wallet transactions
grew to INR 532 bn in
2017
• Digital transaction have
grew 5-6% of GDP

10. GoCrackIt – Your Career Our Mission
Future trends
Source:NASSCOM
• FY 2019 – Key trends
• New Age Digital to grow 1.5-2X of industry growth
• Domestic Technology adoption to continue with double digit
growth
• Expected large deal closures
• India market driven by enterprise digital adoption and tech
savvy consumers
• The Skills Imperative
• FY2019–Hiring similar toFY2018; Tech jobs in related
sectors will grow faster
• Increased decoupling of revenue and headcount lead by
productivity gains + automation solutions + efficiency + on-
shoring
• Continued focus on re skilling and academic partnerships

11. GoCrackIt – Your Career Our Mission
Why Digital has become so prominent now?
Computing
Power &
Storage
Exponential
Increase
Data
explosion
Algorithmic
advancements
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai
Giving impetus to data, AI, ML and other fields

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Impact of Technology on Business Performance
Improved Value
Proposition
Improved Customer
Experience
Efficient Processes
1. Top Line 2. Bottom Line
3. Customer
Loyalty

13. GoCrackIt – Your Career Our Mission
Unbundling of products – Micro courses in Edx
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

14. GoCrackIt – Your Career Our Mission
Flexible consumption - Binge watch your favorite serials
Source:: www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-economic-essentials-of-digital-strategy
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

15. GoCrackIt – Your Career Our Mission
Increase latent supply – Rooms in Airbnb
Source:: www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-economic-essentials-of-digital-strategy
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

16. GoCrackIt – Your Career Our Mission
Real time tracking of goods
Source:: www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-economic-essentials-of-digital-strategy
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

17. GoCrackIt – Your Career Our Mission
Systems for entire value chains
End to end
business suite
(ERP)
Customer
Relationship
Management
(CRM)
Talent
Management
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

18. GoCrackIt – Your Career Our Mission
Automated hire to retire cycle
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

19. GoCrackIt – Your Career Our Mission
Standardized business processes – Procure to Pay
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

20. GoCrackIt – Your Career Our Mission
Standardized business processes – Order to Cash
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

21. GoCrackIt – Your Career Our Mission
Industry specific standardized processes – Utility
Source::https://www.sap.com/industries/energy-utilities/demand-response.html
Project
Management
Fuel
Management
Scheduling & Load
Management
Device Operations
& Maintenance
Meter Reading &
Energy Data
Management
Analytics
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

22. GoCrackIt – Your Career Our Mission
Industry specific standardized processes – Oil & Gas
Source:: https://www.sap.com/industries/oil-gas.html
HydroCarbon
Production
HC Revenue
Management
(JV, Accounting)
HC Logistics
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

23. GoCrackIt – Your Career Our Mission
Industry specific standardized processes – Automobile
Source:: https://www.sap.com/industries/automotive.html
Product Lifecycle
Management
Production and
Logistics
Marketing, Sales &
After Market
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

24. GoCrackIt – Your Career Our Mission
Industry specific standardized processes – Banking
Source:: https://www.sap.com/industries/banking.html
Retail &
Commercial
Banking
Risk Management
Origination
Management
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

25. GoCrackIt – Your Career Our Mission
Industry specific standardized processes – Retail
Source:: https://www.sap.com/industries/retail.html
Merchandising
Private Label
Management
Customer
engagement &
personalization
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

26. GoCrackIt – Your Career Our Mission
Improved customer experience –Importance
Customer Experience Customer Demand
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

27. GoCrackIt – Your Career Our Mission
Improved customer experience –Importance
New Benchmarks
increasing customers’
expectations
Improved Value
Propositions Efficient Processes
Improved Customer
Experience

28. GoCrackIt – Your Career Our Mission
What is ML: An executive perspective
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai

29. GoCrackIt – Your Career Our Mission
What is ML: An executive perspective :Supervised learning
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai

30. GoCrackIt – Your Career Our Mission
What is ML: An executive perspective :Un supervised
learning
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai

31. GoCrackIt – Your Career Our Mission
What is ML: An executive perspective :Un supervised
learning
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai

32. GoCrackIt – Your Career Our Mission
What is ML: An executive perspective :Deep learning
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai

33. GoCrackIt – Your Career Our Mission
What is ML: An executive perspective :Deep learning :
Convolutional Neural Network (CNN)
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai

34. GoCrackIt – Your Career Our Mission
What is ML: An executive perspective :Deep learning : CNN
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai

35. GoCrackIt – Your Career Our Mission
What is ML: An executive perspective :Deep learning :
Recurrent Neural Network(RNN)
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai
Predicting the next word in “Are You Free”

36. GoCrackIt – Your Career Our Mission
What is ML: An executive perspective :Deep learning :
Recurrent Neural Network(RNN)
Source:: www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai

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Career in Digital for MBAs
Business Development Consultant Data Scientist

38. GoCrackIt – Your Career Our Mission
Competencies required
• Basics of Data Science (not in depth for BD roles)
• Used cases of Digital/ Emerging Technologies in different
businesses
• Understanding of how business problems can be solved through
data
• Technical language
• Problem solving skills
• Communication skills
• Ability to collaborate in a team
• Ability to learn new skills quickly

39. GoCrackIt – Your Career Our Mission
Interview format (1|2)
• In depth account of
what you have done
• About the projects
which has some IT
relation
• Why switching
• What is the value add
from MBA
Resume Based
• How will you choose a
team
• How will you resolve
conflict in a team
• How will you manage a
team of youngsters
from IITs
• How will you come to a
conclusion when there
is no majority of
opinion in team
• How do you manage
working capital of a
consulting firm
• You have to set up a
McDonald franchise in
a smart city, what
factors will you
consider
• Guesstimates
• Given the case, create
presentation
Situational/ Behav. Case Based

40. GoCrackIt – Your Career Our Mission
Interview format (2|2)
Used cases/ examples of
technology in your and
related industry
Used cases

41. GoCrackIt – Your Career Our Mission
Thank You