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What is Micro-blogging?
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Michael N. Tools of the Trade
Julius C.
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Professional Micro-blogging
Consequences & Problems
“So What?!” - Michael N.
32. Tim
e, T
rus
ta
nd
At
ten
tio We are in
n
control Micro-blogging
as a
Market is in e-commerce
control marketing
r ce
tte i
lu ho
tool
C C
& uct
od
Pr
Before Now
33. Greater Visibility
Archive of
Share more
customer
communications than text
Drive Traffic
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45. Uses of Micro-blogging:
Source: Doshdosh.com
Personal Branding Get Feedback Hire
People Increase Traffic Read News Use as a To-Do list
Business Management Notify Your Customers
Event Updates Take Notes Find Prospects
Provide Live Coverage Time Management
Set Up Meetings Acquire Votes
46. Uses for Online PR/Marketing:
Source: 11marketing.com
promoting events
building conversation
sending press releases
website traffic generation
facilitating collaborative experience
promoting special offers or daily specials
building relationships with prospective clients
providing insight and commentary on an event in real time
opening dialogue between promoter and promotion participants
47. Uses for Bloggers:
Source: Problogger.com
Research Tool Knowledge
Network Expand Personal Brand
Promote Content Extend
& Attract New Readers Networking
Speed-linking Story
Previews
Gathering Find Out What
People Think
48.
49. Uses for Corporate
Communicators:
Source: Junlgerating.com
?
what is the stock price
what does the product do
what is the company doing
what vacancies are available
what do your colleagues know
what are the corporate bloggers doing
what is an employee doing at company x
54. “We extract a lot of
information automatically,
especially from mobile
phones...
This kind of information paints
a picture of what a person is
thinking or doing.”
- Petteri Koponen, Co-Founder of Jaiku
73. “If you tell people how to consume
their content, they will ignore
you…let people do what they want
to do and try to be in their circle of
choice.”
Josh Tyrangiel , Editor of Time.com