Emerging role of social software behind IBM firewall

What’s happening behind the firewall? The emerging role of social software in IBM Gabriela Avram Brian O’Donovan Liam Bannon Interaction Design Centre Centre of Advanced Studies University of Limerick IBM Ireland

Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object]

IBM throughout the years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A culture of collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engaging employees with emerging technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three categories of collaboration tools: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. For getting the work done ,[object Object],[object Object],[object Object],[object Object]

e-mail, calendar (Lotus Notes) ,[object Object],[object Object],[object Object],[object Object]

Instant Messaging (Sametime) ,[object Object],[object Object],[object Object],[object Object]

What makes IM so attractive? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Solving an urgent situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A B C

BluePages ,[object Object],[object Object],[object Object]

Wikis ,[object Object],[object Object],[object Object],[object Object],Lotus Notes Team rooms

2. Just taking off… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs http://www.ibm.com/blogs/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cross-posting from internal to external blogs is quite common. - In the future BlogCentral might extend beyond firewall

Who is blogging? Why? About what? ,[object Object],[object Object],[object Object],[object Object]

A random selection of posts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A random selection of posts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To Dogear or not to Dogear - thoughts please! ,[object Object],[object Object],[object Object],[object Object]

[object Object],Going the extra mile…

Media Sharing ,[object Object],[object Object],[object Object],[object Object]

3. In an experimental stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Metaverse (aka 3D Internet) ,[object Object],[object Object],[object Object]

In Second Life: ,[object Object],[object Object],[object Object],[object Object]

Other “bleeding edge” apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mashups / Situational Applications

Facilitating innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],developerWorks Spaces

Illustration: IBM’s first HackDay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opening the doors to the wider community ,[object Object],[object Object],[object Object],[object Object]

Thank you! Questions? Comments?

Emerging role of social software behind IBM firewall

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Emerging role of social software behind IBM firewall