I will explain some key principles on how to improve the user experience on websites you (help to) create. It's about user centric design. + focus, focus, focus + write to engage + kill registration madness Every topic will be illustrated with examples. Drupal hints provided, if applicable.

1. How to encourage visitors to
interact with you(r website)
Pieter De Clercq

2. Just married

3. Drupal @ city of Ghent (Digipolis)

4. How to encourage interaction
with your website?
1. Focus, focus, focus
2. Write to engage
3. Kill registration madness

5. 1. Focus, focus, focus
Current state

6. 1. Focus, focus, focus
Suggestion

7. 1. Focus, focus, focus
User priorities
Ask your users
How to?

8. 1. Focus, focus, focus
How to?

9. 1. Focus, focus, focus
Is there a module for that?
I'm thinking: webform + colorbox_node +
colorbox + custom javascript
How to?

10. 1. Focus, focus, focus
Match priorities
with product vision
Your users are not always right.
How to?

11. 1. Focus, focus, focus
Mobile first
As an Information Architecture technique
How to?

12. 1. Focus, focus, focus
How to?

13. 2. Write to engage
Current state

14. 2. Write to engage
Suggestion

15. 2. Write to engage
Write actively.
Make your users feel smart.
You're building a relationship; be nice.
How to?

16. 2. Write to engage
Is there a module for that?
No.
How to?

17. 3. Kill form madness
Current state

18. 3. Kill form madness
Current state

19. 3. Kill form madness
Current state

20. 3. Kill form madness
Current state

21. 3. Kill form madness
Current state

22. 3. Kill form madness
Is there a module for that?
No, this is configuration.
But...
How to?

23. 3. Kill form madness
Is there a module for that?
Use 'Mollom' instead of (default) 'Captcha'.
It only presents a captcha if necessary.
How to?

24. 3. Kill form madness
Is there a module for that?
Use 'Inline registration' if you require
registration for node creation.
How to?

25. 3. Kill form madness
Is there a module for that?
Help test / develop 'The Sign-Up Problem (SUP)'
if you love gradual engagement + Drupal
How to?

26. 3. Kill form madness
Imagine

27. 3. Kill form madness
Imagine

28. 3. Kill form madness
Imagine

29. 3. Kill form madness
Imagine

30. Feedback & follow-up:
http://drupalcampgent.be/feedback