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Suzanne O Minassian | IBM Social Software Product Manager | 03.31.2009 IBM’s Grounds-Up Social Software Transformation Photo by  mclanaghan
Welcome to IBM Photo by  derekkb
IBM has over 380,000 employees; over 50% are mobile
Fringe
Beehive
Atlas
 
 
 
 
Social Bookmarking for an Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Collaborative User Experience
Collaborative User Experience
Collaborative User Experience
 
Deployment ,[object Object],[object Object],[object Object],[object Object],Collaborative User Experience Visualizing Taggers with pictures size  according to number of bookmarks
Embedding Social Bookmarks into Search Collaborative User Experience April, 2007
Photo by  rosswebdale r
[object Object],[object Object],[object Object],Collaborative User Experience Collective Work Practices Focus on  activities  we’re doing, not the  tools  we’re using
 
Cattail | Social File Sharing
Spectacular | Feed Aggregation
Unified Search
Communities Blogs Dogear Activities Profiles 1998 2003 2009 Persona  Bluepages Connections Profiles BlueGroups  Community tools  Community Map  Connections Communities  BlogCentral  Connections Blogs Dogear  Connections Dogear  Instant  Collaboration UAM OpenActivities Connections Activities Activity Explorer Cattail  Files Connections Files Internal projects affect product concepts and technology Beehive IBM’s social software through the years
Photo by  ppdigital
Profiles
Dogear
[object Object],[object Object],[object Object],[object Object],[object Object],Ann-Marie Lotus Technical Sales Manager PSW, Lotus Sales, IBM S&D Success Stories – Example: Expertise location
Communities
*Source:   IBM Global Technical Services Knowledge Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents. IBM Communities of Practice benefit from Social Software
[object Object],[object Object],[object Object],[object Object],[object Object],John Development Director –  Cognos Enterprise Planning IBM SWG, Information Management Success Stories – Example: Acquisition Integration
Activities
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jeannette   Tele-sales / Inside Brand Sales Specialist Success Stories – Example: Sales Prospecting
Blogs
Policies based on IBM’s Business Conduct Guidelines Apply internally and externally Available on ibm.com “ blogging guidelines” IBM’s Blogging policy & guidance
Home Page
Search
Lotus Greenhouse – greenhouse.lotus.com
IBM.com – ibm.com/communities
[object Object],[object Object],[object Object],[object Object],“ I found your profile…” “ I just read this blog about a new idea…” “ Wow, the answer is right here in her bookmarks!” “ I’m going to save this chat to our activity.” Enterprise Social Software is about
Photo  bybikeracer
Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by  derekkb
[object Object],[object Object],[object Object]
Photo by  demonbaby Please share your thoughts on this session

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