“The Web as an operating system...?”
“The Web IS an operating system...
Get over it...!”
Social Media & Networks Anonymous, via Twitter
Impact on internal collaboration
Philippe Borremans, Conversationblog.com
Setting the scene... Setting the scene...
What is keeping organisations awake ? Question: are your employees able to adapt to a
changing business environment ?
A recent IBM study revealed the top 4 priorities from HR/Senior Executives:
Th S e WorkfGap
Th aptablleh Analyticst
The Search f rk olrce
Ad LeadershipT orc
Adaptable for Talent
Ad table Workforce
Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital
Setting the scene...
Characteristics of “very capable” companies.
Very Adaptable All other companies
Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital
Research Publishing: Blogs
Blogs - 123 step online publishing.
Internal Use of Social Media - Beneﬁts:
Online diaries/simple websites which can be set up in minutes
Improved communication, collaboration: 91% Filled with content (posts) in chronological order.
Locating experts within the company: 81% 70 million blogs tracked by Technorati
120.000 new blogs/day
Improving knowledge management: 78%
About 1.5 million postings (articles) per day.
That's about 17 posts per second.
Collaboration & Social Media Report - Gilbane Group, June 2008.
Wikis - easy collaboration
Easily editable webpages which foster collaboration and
knowledge sharing, can be set up in minutes.
Can be used for internal as well as external secured
Hosted, appliance type and installed versions for enterprises.
Dresdner Kleinwort Bank Wiki
Dresdner Kleinwort Wasserstein (DrKW) is an investment bank
headquartered in London and Frankfurt. With 6,000 employees, it
has offices inNew York, Paris, Luxembourg, Tokyo, Singapore and
Podcasts, more than iTunes
Audio ﬁles posted on the web to which you can subscribe.
Automatically downloadable to MP3, PC/Mac, Mobile phone, car etc...
Like videocasts, a-synchronous usage, on demand and on the go.
Forrester predicts podcasting will grow from 700,000 households in the US in
Accelerate project cycle times
2006 to 12.3 million households in the US by 2010.
Reduce email overload by up
Cut search costs by 50%
Videocast: your own TV station...
Online video ﬁles to which you can subscribe.
New episodes are delivered automatically to PC/Mac, MP4, TV, Mobile Phone...
Typically not as slick as MTV clips but still entertaining.
YouTube and other platforms are heavily used in B2B marketing but also in
politics - see election 2006 and 2008 in the US.
Social Networking - more than MySpace for kids
Social Networking and analysis are business metrics and knowledge
Wisdom of crowds principle is recognised by global companies.
The network is stronger than the node.
Facebook, MySpace, Hyve, LinkedIn, Xing... all have their own speciﬁcities.
Rocketboom started in 2005 with 700 viewers -
Social networking features increasingly used at global companies & intranets.
today they are between 150K and 200K every day.
1:37PM Tweet by Dave
2:33PM Radio talks about
2:56 ofﬁcial response by
RSS / Really Simple Syndication
a line of code representing content
an automated signal that indicates fresh content
an elegant way to subscribe to content
a mighty information management tool
Web 2.0/Social Media integration change a company, make sure your corporate
culture is ready.
Bottom up roll out - enforcing the use of social media is a contradiction.
Start small, grow slow.
Link social media to business objectives and business functions.
Create rules, to protect the company AND the employees.
Executive support and IT support is needed.
Explain, train and explain again...