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What’s happening behind the firewall? The emerging role of social software in IBM Gabriela Avram  Brian O’Donovan Liam Bannon Interaction Design Centre   Centre of Advanced Studies  University of Limerick  IBM Ireland
Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object]
IBM through the years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a culture of collaboration  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging employees with emerging technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration  tools -  3 stages of adoption: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. For getting the work done
e-mail, calendar (Lotus Notes) ,[object Object],[object Object],[object Object],[object Object]
Instant Messaging (Sametime) ,[object Object],[object Object],[object Object],[object Object]
What makes IM so attractive? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solving an urgent situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A B C
BluePages ,[object Object],[object Object],[object Object]
Wikis ,[object Object],[object Object],[object Object],[object Object],Lotus Notes Team rooms
2. Just taking off…
Blogs http://www.ibm.com/blogs/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cross-posting from internal to external blogs is quite common. - In the future BlogCentral might extend beyond firewall
Who is blogging? Why? About what? ,[object Object],[object Object],[object Object],[object Object]
A selection of posts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A random selection of posts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social bookmarking (dogear)
To Dogear or not to Dogear - thoughts please! ,[object Object],[object Object],[object Object],[object Object]
[object Object],Going the extra mile…
Fringe – BluePages+1
Media Sharing ,[object Object],[object Object],[object Object],[object Object]
3. In an experimental stage
Metaverse (aka 3D Internet)  ,[object Object],[object Object],[object Object]
In Second Life: ,[object Object],[object Object],[object Object],[object Object]
Other “bleeding edge” apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mashups / Situational Applications
Facilitating innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],developerWorks Spaces
Illustration: IBM’s first HackDay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opening the doors to the wider community ,[object Object],[object Object],[object Object],[object Object]
Thank you!  Questions? Comments?

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Avram ODonovan Blogtalk2008