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And what are they doing online?
In the old days we met each other on the street now we call this ‘Social Media’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs Customer content - Txt ,[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasts and how they work Pod (iPod) + broadcast = Podcast
Podcast of every topic thinkable Number of Podcast more then all radio stations in the world Radio stations took 100 years to get to the current number, Podcasts did this in 2 years...
You Tube Customer content - Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo sharing Customer content – Photo’s ,[object Object],[object Object],[object Object],3,567 photo’s uploaded last minute
Connect ,[object Object],[object Object],[object Object],[object Object]
Connect via Facebook, Hyves etc 147,420  members in Holland 34 events next week 359 discussion topics 2125 wall posts
Connect via Digg, Facebook, Hyves etc 147,420  members in Holland 34 events next week 359 discussion topics 2125 wall posts
but facebook is in declining demand (it’s said that people are getting cautious of sharing material that can be held against them injob interviews or in court)
And besides Digg we  have Mixx,
Yahoo starting with a similar thing in March 2008...
Mobile text messaging from mobile to web and web to mobile phone to phone
Twitter micro blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitxr photoblogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Collaborate/Co-Create ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer generated media
 
Mash-up ,[object Object],[object Object],Combined
Crowdsourcing ,[object Object],[object Object],[object Object]
Collect and Categorize ,[object Object],[object Object],[object Object]
Tagging, Social Bookmarking, Search Engines Blue Dot   BookmarkSync   del.icio.us   Digg   Diigo   Furl   GiveALink.org   Ma.gnolia   My Web   Mixx   Newsvine   Propeller.com   Reddit   Simpy   SiteBar   StumbleUpon   Fark   Social Book marking Found a person you like or shares the same hobby? See what he or she has recommended
Collective Wisdom ,[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customization ,[object Object],[object Object],[object Object]
RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Worlds
Right...so what?
 
Every Customer is a ....Publisher
....a DJ
....an expert
....a broadcaster
...and editor
... a critic
 
You Tube films seen more than network video
And it is getting difficult to reach the customer with traditional media
To sum up.... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz words – the Long Tail
Widget marketing
The evolution in buzz words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old 4 P concept 4Ps Value Creator Customer
New Paradigma 4Ps Your Product  or Service Customer Product Brand
OUT ,[object Object],[object Object],[object Object],[object Object]
Links of Nodes spread your message NETWORK A NETWORK B NODE TRUSTED CHANNEL
[object Object]
 
Power of the few 10% influence   purchasing behavior of other  90%
...so  91%  likely to buy on recommendation
Your reach is wide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
That wide reach fuel diffusion for a marketer ,[object Object],[object Object],[object Object],[object Object]
Word of Mouth marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s about Social Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Path of the transformation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Laat me helpen jouw firma op de online ladder te krijgen Rudolph Regter Director Cross Media [email_address] [email_address]
Online sales process Attention, Interest, Desire, Action Komen Kijken Kiezen Kopen (terug) Komen Komen # bezoekers op de website Kijken # bezoekers dat bepaalde website onderdelen bezoekt Kiezen # bezoekers dat het product ‘in het mandje doet’ Kopen # bezoekers dat het product daadwerkelijk koopt = betaalt (terug)Komen # herhalingskopers
 

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