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Cosugi2010

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Cosugi2010

  1. 1. Wrapping It UpWhat is at the Heart of Libraries?<br />Stephen Abram, MLS, FSLA<br />COSUGI: Disney World Florida<br />March 5, 2010<br />
  2. 2. These slides available Monday <br />at Stephen’s Lighthouse blog<br />
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  12. 12. What Are Libraries Really For?<br /><ul><li>Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.)
  13. 13. Equity (digital divide, integrating population growth, generations, etc.)
  14. 14. Student Performance (up to 25 point increase)
  15. 15. Competitive Advantage (Canada, EC, India, China, etc.)
  16. 16. Social Glue
  17. 17. Community
  18. 18. Learning
  19. 19. Interaction</li></li></ul><li>ASK YOURSELF<br />What is more important:<br />6% annual increases in circulation?<br />100% increases in ILL?<br />500% increases in website hits?<br />1000% increases in database results?<br />50% increases in customer satisfaction?<br />
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  21. 21. How Do You Capture Ideas?<br />And Cultivate and Nurture Them?<br />
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  23. 23. You can’t wait for everyone to change at once.<br />
  24. 24. Bricks, Clicks and Tricks<br />
  25. 25. 5 Tricks You Can Do Right Away<br />Number One:<br />What are your top reference questions?<br />
  26. 26. 5 Tricks You Can Do Right Away<br />Number Two:<br />Do a Signage Audit<br />
  27. 27. 5 Tricks You Can Do Right Away<br />Number Three:<br />Get Some Widgets (Hint: API)<br />
  28. 28. 5 Tricks You Can Do Right Away<br />Number Four:<br />Get Jiggy with GIS.<br />
  29. 29. 5 Tricks You Can Do Right Away<br />Number Five:<br />Go Beyond Statistics<br />Google Analytics<br />Foresee<br />
  30. 30. 5 Tricks You Can Do Right Away<br />Little Gale Cengage Ad:<br />Double Your Usage EVERY 18 months!<br />Ask Us. We know how.<br />We have a huge and growing widget library (hundreds and all Facebook enabled)<br />We’ll build websites and landing pages for free (over 1,000 so far)<br />We’ll install Google Analytics and Foresee for free<br />AccessMyLibrary iPhone app free (Hope Droid…)<br />Ask me about strategic partnerships (examples)<br />
  31. 31. Are we going to a totally build it yourself world?<br />Imagine IKEA merging with GM...<br />
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  34. 34. Newspapers: Assemble them yourself.<br />Re-imagine the textbook, coursepack, etc. <br />
  35. 35. Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck of their dreams. Help them build it.<br />
  36. 36. Will Reading Matter?Are your staff confusing books and reading?<br />Audiobooks, Cengage and eBooks . . . And Google<br />
  37. 37. http://www.flickr.com/photos/keeping-it-real/160822516/<br />
  38. 38. What does your best borrowed report look like?<br />Is your Community different?<br />http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits<br />
  39. 39. What does your book and article or website recommendation blog/RSS feed look like?<br />Who is your star recommender?<br />http://www.flickr.com/photos/matthk/2054262239/<br />
  40. 40. How do your community content<br />reviews do?<br />Who is your best teen reviewer?<br />http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits<br />
  41. 41. How are your web based communities doing?<br />How many dozen are there?<br />http://www.flickr.com/photos/mthiesson/176153663/<br />
  42. 42. Do your users like your video author interviews?<br />Your YouTube DVD trailers?<br />http://www.flickr.com/photos/lori_an/319433801/<br />
  43. 43. Do you offer podcasts?<br />Do you record every story time?<br />Every lecture?<br />
  44. 44. Are you making sense of your collections in a community context?<br /><ul><li>BiblioCommons
  45. 45. ChiliFresh
  46. 46. LibraryThing for Libraries
  47. 47. SOPAC, VuFind, Endeca, etc.
  48. 48. Delicious
  49. 49. Digg
  50. 50. YouTube</li></ul>http://www.flickr.com/photos/lori_an/319433802/in/photostream/<br />
  51. 51. Can you circulate books from anywhere? <br />Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home?<br />http://www.flickr.com/photos/library_mistress/525385533/<br />
  52. 52. http://www.flickr.com/photos/library_mistress/525385511/<br />
  53. 53. The thing about success, is that it’s not about things.<br />Or 2.0 Technology<br />
  54. 54. Make a list of your last 10 projects. Now describe them in terms that they only solved an end user problem – NOT a library problem.<br />By any chance do you<br />prioritize your needs over<br />end users?<br />
  55. 55. What problems do you solve?Are they librarian or end user problems?<br />
  56. 56. Draw a 1 to 7 scale.1___2___3___4___5___6___7Plot all initiatives on it.One: Solves end-user problems from the end user’s perspectiveSeven: Solves library staff problems and pain points?<br />
  57. 57. What do libraries want?<br />Relevance<br />Making a Difference<br />
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  59. 59. Can you describe end user pain points and dreams and desires in their terms?What are their real goals?<br />
  60. 60. Observe Your Users<br />
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  62. 62. NO<br />
  63. 63. OK – Now let’s ask ourselves what our users really, REALLY want.<br />
  64. 64. Self-Service Web Portal<br />
  65. 65. NO<br />
  66. 66. Context is King, not Content.<br />
  67. 67. Do we truly understand their goals?<br />
  68. 68. Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any other raw technology?<br />Let’s address the human condition.<br />
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  70. 70. Eye Movement Changes<br />
  71. 71. Learning Styles<br />Visual/Spatial (Picture Smart)<br />Verbal/Linguistic (Word Smart)<br />Musical/Rhythmic (Music Smart)<br />Logical/Mathematical (Number Smart)<br />Bodily/Kinesthetic (Body Smart)<br />Interpersonal (People Smart)<br />Intrapersonal (Self Smart)<br />Piaget, Bloom, Gardner, etc.<br />
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  74. 74. Diabetes Online<br />Yes, Stephen did just say Lizard Spit<br />
  75. 75. Luck / Opportunity<br />
  76. 76. Community<br />
  77. 77. Conversations<br />
  78. 78. Relationships<br />
  79. 79. Community Networks<br />
  80. 80. Life<br />
  81. 81. Alerts<br />
  82. 82. Connection<br />
  83. 83. Personalization<br />
  84. 84. Personalization<br />
  85. 85. Personalization<br />
  86. 86. I am unique.Understand me.<br />It’s personal.<br />
  87. 87. Don’t limit me!Who are you to limit me?<br />
  88. 88. How many dead <br />ends in your library?<br />On your website?<br />In your OPAC?<br />
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  90. 90. Comfort<br />
  91. 91. Simplicity<br />
  92. 92. Learning<br />
  93. 93. Literacy<br />News literacy<br />Technology literacy<br />Information literacy<br />Media literacy<br />Adaptive literacy<br />Research literacy<br />Academic literacy<br />Etc.<br />Reading literacy<br />Numeracy<br />Critical literacy<br />Social literacy<br />Computer literacy<br />Web literacy<br />Content literacy<br />Written literacy<br />
  94. 94. Play<br />
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  96. 96. Growing up from books,<br />Extending the experience<br />
  97. 97. Where and When They Want It<br />
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  101. 101. Who Are Your Staff Stars?<br />Do Your Users Know Their Names?<br />
  102. 102. Culture<br />Conservation and Protection<br />
  103. 103. Progress<br />
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  105. 105. These are exciting times.<br />Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.<br />
  106. 106. What is <br />at the heart<br />of libraries?<br />Learning<br />Interaction<br />Community<br />Innovation<br />Passion<br />Progress<br />
  107. 107. No Quick Fixes<br />
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  111. 111. Is it Frozen in Time?<br />
  112. 112. The BIG Assumption<br />“The Internet has now progressed to its infancy”<br />Search, Social Networks, Learning, Commerce<br />
  113. 113. LibrariesCreating the Third Path…<br />
  114. 114. What is the scariest scenario for libraries?I have an archaeology background . . . <br />
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  116. 116. Re-Energizing Libraries<br />
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  118. 118. What is <br />at the heart<br />of libraries?<br />Is it you?<br />
  119. 119. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Gale Cengage Learning<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />

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