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What is at the Heart of Libraries? Stephen Abram, MLS, FSLA Detroit Public Library May 21, 2010
These slides available at Stephen’s Lighthouse blog
What Are Libraries Really For? ,[object Object]
Equity (digital divide, integrating population growth, generations, etc.)
Student Performance (up to 25 point increase)
Competitive Advantage (Canada, EC, India, China, etc.)
Social Glue
Community
Learning
Interaction,[object Object]
ASK YOURSELF What is more important for value based funding? 6% annual increases in circulation? 100% increases in ILL? 500% increases in website hits? 1000% increases in database results? 50% increases in customer satisfaction?
Bricks, Clicks and Tricks
5 Tricks You Can Do Right Away Number One: What are your top reference questions?
5 Tricks You Can Do Right Away Number Two: Do a Signage Audit
5 Tricks You Can Do Right Away Number Three: Get Some Widgets (Hint: API)
5 Tricks You Can Do Right Away Number Four: Get Jiggy with GIS.
5 Tricks You Can Do Right Away Number Five: Go Beyond Statistics Google Analytics Foresee
What We Never Knew Before ,[object Object]
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the first time.
29% found our products via the library website.
59% found what they were looking for on their first search.
72% trusted the content more than what they found on Google.
But, 81% still use Google.,[object Object]
5 Tricks You Can Do Right Away Tiny Gale Cengage Ad: Double Your Usage EVERY 18 months! Ask Us.  We know how. We have a huge and growing widget library (hundreds and all Facebook enabled) We’ll build websites and landing pages for free (over 1,000 so far) We’ll install Google Analytics and Foresee for free AccessMyLibrary iPhone app free (Hope Droid…) Ask me about strategic partnerships (examples) Gale OCLC WorldCat partnership
Gale Widgets
I my customers
Google Books Settlement
Google Books Settlement
Google Editions:Books Store
TransmogrifyingC0ntainers
Is the traditional book now a hollow  experience?
SEO: SearchEngine OptimizationSMO: Social Media Optimization
Geo-IP
A Third Path
Broadband
The Article EconomyFormat Agnosticism
Devices like iPads Kindles, eDGe, and Mobile
The Experience
Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
Newspapers: Assemble them yourself. Re-imagine the textbook, coursepack, etc.
Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck of their dreams. Help them build it.
Will Reading Matter?Are your staff confusing books and reading? Audiobooks, Cengage and eBooks . . . And Google
http://www.flickr.com/photos/keeping-it-real/160822516/
What does your best borrowed report look like? Is your Community different? http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits
What does your book and article or website recommendation blog/RSS feed look like? Who is your star recommender? http://www.flickr.com/photos/matthk/2054262239/
How do  your community content reviews do? Who is your best teen reviewer? http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits
How are your web based communities doing? How many dozen are there? http://www.flickr.com/photos/mthiesson/176153663/
Do your users like your video author interviews? Your YouTube DVD trailers? http://www.flickr.com/photos/lori_an/319433801/
Do you offer podcasts? Do you record every story time? Every lecture?
Are you making sense of your collections in a community context? ,[object Object]
ChiliFresh
LibraryThing for Libraries
SOPAC, VuFind, Endeca, etc.
 Delicious
 Digg
 YouTubehttp://www.flickr.com/photos/lori_an/319433802/in/photostream/
Can you circulate books from anywhere?  Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home? http://www.flickr.com/photos/library_mistress/525385533/
http://www.flickr.com/photos/library_mistress/525385511/
The thing about success, is that it’s not about things. Or 2.0 Technology
What do libraries want? Relevance Making a Difference
Observe Your Users
NO
OK – Now let’s ask ourselves what our users really, REALLY want.
Self-Service Web Portal
NO
Context is King, not Content.
Do we truly understand their goals?
Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any other raw technology? Let’s address the human condition.
Eye Movement Changes
Learning Styles Visual/Spatial (Picture Smart) Verbal/Linguistic (Word Smart) Musical/Rhythmic (Music Smart) Logical/Mathematical (Number Smart) Bodily/Kinesthetic (Body Smart) Interpersonal (People Smart) Intrapersonal (Self Smart) Piaget, Bloom, Gardner, etc.
Diabetes Online Yes, Stephen did just say Lizard Spit
Luck / Opportunity
Community
Conversations
Relationships
Community Networks
Life
Alerts
Connection
Personalization
Personalization
I am unique.Understand me. It’s personal.
Don’t limit me!Who are you to limit me?Lift me up! Experience based strategic products e.g. Career Transitions        Community Health        Homework Help        etc.
Comfort
Simplicity
Learning
Literacy News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Etc. Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy
Play
Growing up from books, Extending the experience
Where and When They Want It

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Denver pl[1]

Editor's Notes

  1. New enhancements outlined for the portal: View/Search/Open cases Ability to search cases based on description, date range, status, or case number. Ability to keyword search and browse solutions. Sort capability of open and closed cases. View priority levels of cases (default will be 3 when you open a case, but will be updated once Client Care makes the final determination). Ability to close a case immediately via the portal, which will immediately move the open case to the closed case tab. When opening a new case, the Product Sub-Category field will be optional. Required fields will be signified by a red asterisk. Ability to add attachments to an existing or new case.Administrative capability New consortium user which allows an administrator to manage cases across multiple child institutions that exist in SalesForce.com. Administrators can change the contact of a case to another member within the institution. To stay current, administrators (super users or consortium users) will be able to regularly review and dynamically update personal contact information as well as other authorized portal users within the same institution. Portal users will only have access to that individual’s personal information and be able to update information. Super users and Consortium users will be able to view a read-only list of current assets owned and paid for by your institution. A read-only listing of test and production environment statistics will be viewable via the portal.