The document provides information about Irn-Bru, a soft drink produced in Scotland. It discusses Irn-Bru's marketing strategies, target audiences, and competitors. Research was conducted on corporate photography as a potential idea for an Irn-Bru advertisement. Various ideas were proposed and developed, including a TV commercial featuring the Loch Ness Monster, an advergame set in the Scottish Highlands, and a print advertisement. Planning documents cover the various concepts in further detail.

1. Irn-Bru
STEFAN HUGHES

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
http://creativeskillset.org/creative_industries/photo_imaging/job_roles/376_corporate_photographer 3.51 12th sep
Corporate photographer
Shooting photographs for company's and large business’s for use in everything from advertising and documentation to
public relations. The role is to take photo’s for the companies use and portraying them in the best possible light.
Corporate photographers on average earn 38000 dollars however depending on the size of the company can earn over a
million dollars a year.

3. Info-graphic Research:
Source:
https://www.bls.gov/oes/current/oes274021.htm

4. Info-graphic Research:

5. 3. https://photographylife.com/corporate-photography-tips
Two types of corporate photography event photography and portrait photography.
Events photography includes:
• Conferences
• Birthday parties
• Christmas parties
• Receptions
• Trade and sale events
4. http://time.com/4049405/gender-photojournalism-study/
Photographers employed by large companys male 22% female 7%
• Photographers employed by large companys male 22% female 7%
• 42% of woman compared to 32% of men earn less than 10k in photo journalism
• Woman assigned 25% less than men
• Hourly wage average 17 dollars
• Average sallary $34000
• Employment of photphraphers is set to increase by 3% between 2014 and 2024
• Self employed increase by 9% from 2014 to 2024
• Average fashion photographer income $60000

6. Photographers hold just over 61,000 jobs in the U.S., according
to the Bureau of Labor Statistics. This number is a sharp decline
from 2002, when 130,000 photographers held jobs in the U.S.
http://photographyschools.com/resources/photography-
career-statistics
Over half of all photographers are self-employed; a much
higher proportion than other occupations

7. Info-graphic Research:
There is no set qualification needed for corporate photography. There is many college
courses in the uk that provide technical grounding needed for the position.
Examples of helpful courses or qualifications include:
• Photo imaging courses awarded the creative skillset tick
• The LBIPP offered by the British institute of professional photography
• Employers may support work based qualifications such as apprenticeships
• Membership of the British institute of photography, association of photographers and
the master photographers association
When attempting to become a corporate photographer being an assistant to an established
corporate photographer. You could also start out as a general or press photographer.

8. Info-graphic Bibliography:
Put your info-graphic bibliography here.
1. http://creativeskillset.org/creative_industries/photo_imaging/job_roles/376_corporate_photographer 3.51 12th sep
2. https://www.bls.gov/oes/current/oes274021.htm
3. https://photographylife.com/corporate-photography-tips

9. Info-graphic:
Put your info-graphic design work here.

10. Info graphic evaluation
My info graphic used different visual representations to show statistics in
the photography industry mainly corporate photography. I aimed to present
these as creatively and clearly as I could. For example the decreasing jobs I
used a business an who’s head was a leaking bucket, this I thought clearly
put across the fact. I tried to keep to a simple color scheme and made my
own border around the page so I could coordinate my facts in to a sort of
grid to present them better. I did in the planning struggle to find facts as
corporate photography is a niche and the majority of statistics was on the
photo industry in general, a more generalized topic would of given me more
things to work with when making the poster.

11. Research:
We used both primary and secondary research, primary research such as the
surveys and secondary data from the web. I then used Harvard referencing to
keep the sources for the information in order and organised in my PowerPoint.

12. Client research:
Irn Bru is a soft drink giant produced by A.G Barr in Scotland. Barr have a
variety of soft drinks however Irn Bru is the main product. The drink is
known for its unique taste and even more unique colour that makes it stand
out on the shelves. The drink is known as the go to drink of Scotland and is
bigger there than anywhere else.

13. Client research:
Irn Bru use different forms of advertisements TV
advertisements, posters, signs and billboards. All Irn Bru
advertisement has shared a comedic element and this
however has sometimes lead to complaints. Irn bru’s
advertisements have been known as controversial an
example being that one advert used Irn Bru to attract a
baby during birth, this received many complaints as it
was seen as offensive to women who had miscarriages.
Irn Bru has a consistent color scheme of orange
(consistent with the drink) and the navy of the bar logo.
This is very recognizable and the orange and blue
contrast to stand out.

14. Client research:
Different Irn Bru products, irn bru is mainly focused on drinks however they have released several accompanying products
such as sweets, energy bars and even an e liquid. Irn bru ice cream is also sold in several stores only in Scotland. Irn Bru is
available internationally however the large majority is sold in the uk.

15. Market research:
Iron Bru is a soft drink giant, it may not be as big as cola
Fanta etc. however it most definitely holds a piece of the
drinks market. Irn bru’s main competitors is simple, the
other soft drinks on the shelves which by now is countless
different brands and names sprite, Pepsi, dr pepper, coke
and so on. The company Barr produces this drink but also
makes many others including the Barr range and tropical
drink giant Rubicon, the largest tropical drink company in
the uk. The company also owns the uk distribution licence
to orangina and rockstar energy drinks.

16. Audience research:
What form of advertisement would most attract you to the product?
Print base
Web ads
Advert games
TV
Simple or complex design?
Simple and clean
Simple
Simple
simple
Branding or product image more effective? Or both?
Both are important
Both
Both mate
both

17. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

18. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

19. Idea Generation:
Irn Bru advertisement
poster
comedy
Brand colors
Strong slogan
and image
Eye catching
Themes:
Scottish
Refreshing
Athletic
highland
Centered
around product
Description short
punchy shows
what the product
should be
Video advertisement
Consistent themeComedy story
Serious outlining
product history
Appeal to
consumer loyalty
Target age ranges
Pride in Scotland's own
drink Scottish heritage
traditional colors

20. Idea Generation:
Loch Ness and the highlands
Loch ness is one of Scotland's most famous landmarks
and the story of they loch ness monster is very famous.
This location used in a poster or advert would provide a
lot of different advert opportunities:
Scenic pride heritage
Comedy using the monster
Has water in so could be used to show refreshing nature
of the product etc.
Very beautiful and easy to manipulate on Photoshop as
there is a lot of open space on the images.
Edinburgh castle
Edinburgh castle dominates the skyline of one of
Scotland's main cities, it is widely recognized and could
provide potential for a medieval advert or poster for Irn
Bru. This would also make it easy to involve comedy in
the advertisement as it opens a lot of possibilities. It also
appeals to the main Scottish audience Irn Bru is sold to as
it is definitely a piece of Scottish history

21. Idea Generation:
Scottish heroes, myths and tales.
The use of Scottish myths and heroes such as the loch ness
monster or William Wallace could be used in the
advertisement.
William Wallace is a Scottish hero and appeals to people of all
ages. A potential idea could be him drinking Irn Bru before one
of his famous battles for Scottish independence. Or using the
powers of Irn Bru to defeat his enemies.
The loch ness monster has attracted
attention in media worldwide and many
people visit the lake in search of the famous
Nessie. Ideas could be drinking with nessie or
using Irn Bru to see nessie and sharing one
etc.

22. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
My individual idea was a short tv advert featuring the loch ness monster. During this ad a diver stumbles across a magical
chest on the loch floor. Contained in this chest is an Irn Bru. On the shore the man tries the drink passes out and when he
wakes up is in a wonderful very traditional Scottish world. The ad finishes with him and the friendly loch ness monster
drinking an Irn Bru.

23. GROUP IDEA:
The group idea is a normal man who by drinking Irn Bru is turned wonderfully more
stereotypically Scottish. The man is transported to a magical Scottish land and when
he has fully changed the advert is done. The theme is to give Scottish people pride and
something that they can relate too. The slogan for this being find your inner Scotsman.
The advert is solely targeted to a Scottish audience however most Irn Bru drinkers are
Scottish.

24. Planning shot list
Entering shop
Can
Buying Irn Bru
Leaving
Walking from college
Walking down lane
Can opening
Drinking
Scotland

25. Contingency Planning
Project Title:
Consider: 1. Technical [camera, equipment, etc], 2. Organisational, 3. Logistical and 4.
Personnel
Ideally 4 or 5 for each
Pot. Problem Effect on Production Solution/Control Person Responsible
The lens gets water
damaged
The image captured
will look foggy
Keep camera and
lenses away from rain
and water
Camera-Man
The microphone stops
working
The audio captured
from our video will not
sound very good
Make sure the
microphone works in
the first place and that
it is plugged in
properly
Camera-Man
The tripod could be
broken
The tripod could fall
over and the camera
could break
Make sure that the
tripod is functioning
properly
Camera-Man
Uncharged camera
battery
Delays in when we can
shoot footage
Make sure the battery
is charged before
leaving
Camera-Man
The data on the SD
card could become
corrupt
The footage is lost so
we have to re-shoot the
clips
Be careful with the SD
card
Camera-Man
The actor isn’t wearing
the correct outfit
We won’t be able to
shoot on that day so
there will be delays
Make sure it is clear to
the actor when we are
shooting the video
Actor and Director
The green screen is
booked for a day when
we can’t get access to a
camera
More delays in the
video production
Double check that the
green screen is
available when we can
shoot
Director
People not turning up Delays in video
production
Make sure everyone
has the right
information on when
and where to meet and
having the information
to contact the person
Director
Our idea is too far out
and we can’t achieve it
in the time frame
We have to change the
idea of the video which
takes more time which
leads to more delays
Keep the video idea
down to earth and
manageable
Everyone
We don’t have the
budget to finance the
idea
We have to change the
idea to something that
is a cheaper alternative
which could lead to the
idea being worse
Keep the video to
something cheap and
not a movie budget
Everyone
Crew members being
ill
We have to change the
idea if they are key to
the video idea/project
BE LUCKY Everyone
Crew members being
injured on set
We have to continue to
do the film without the
person
Be careful and use the
Health
Everyone

26. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
Hairspray - £1 emily
Irn bru cans - £3 charlie
, green screen

27. Health and safety planning
There is little risk during the filming of this advert we will make sure a first aid
kit was always to hand however, the actor is only walking or drinking
throughout the clip so there is minimal risk. In the studio we will be careful of
the lights for the green screen and a fire extinguisher will be at hand should it
go wrong.
Contingency planning
If for some reason the green screen doesn’t work we will be using the
back field of college for the Scotland shot and should we not be able to get
a hairspray or a wig we will be using software to change his hair color
during the film.

28. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.

31. Planning Docs (Advergame):
Rough
Irn Bru
Normal initial character from the beginning of advert
navigating dangers of the highland
Different size Irn Bru are different power ups and cause different changes for different durations
Small bottle: x2 points
Can: point magnet
Normal bottle: invincibility 10 seconds
1l bottle: half health restore
2l bottle: full health restore
Power ups or different levels of scottishness that are achieved through acquiring points by surviving

32. Game
Location: highlands
Different levels could lead to different locations and enemies/traps
Power ups
Bon bons: x2 currency 15 sec
Small bottle: autopilot 10 sec
Can: currency magnet
Normal bottle:
1l bottle: invincibility 20 sec
2l bottle: extra life
Currency used to get to the next stage Bru coins etc
Plot: basic running game avoid traps, obstacles and chasing enemies
Through to Scotland each age a different stage with different obstacles
2 mistakes and game over
Stages: each stage that is crossed signs of scottishness like the ad are increased on the character
Eg bigger burlier kilt orange hair
Currency: Bru points
150 points stage 1
400 stage 2
700 stage 3
1000 stage 4 final Scotland

33. Sound effects
I will need a power up noise during the game I will get this from a
no copyright website
For music I will be using a midi track and editing the instruments.
The song I have chose to base it on is Feel Good inc. by Gorillaz

40. Finished advergame:
LINK:
Positives:
• Fluid character movement
• Moving background and power up effects done well
• Character drawn well
Negatives
• Could be more in depth (more movement and obstacles)
• Background could be drawn better
• More fluid background movement
I enjoyed creating the advergame and was pleased with the final
product although its not perfect it could easily be turned in to a
proper working game and has a simple but effective concept

41. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

49. POSTER
I began creating my poster by creating several mock up plans and deciding which
would look the best out of the ones I created. The design I settled for looked
clean and conveyed everything I wanted it too, it related to the advert through
the image and slogan and also showed off the product. I created my initial poster
(slide 43) however wasn’t fully pleased I therefore switched certain aspects of
the poster such as flipping and enlarging the photo and blowing up the text. I
chose the orange background for irn-bru and kept to the blue and white color
scheme. This is the final design I settled on.

50. Finished Stuff:
Finished pieces to be displayed on your blog.