Streetwear magazine that targets 16-40 year olds, predominantly male and middle to upper class. The magazine covers various streetwear businesses and brands and was created as part of an FMP. It aims to be released in cities where there is a larger potential audience. Social media presence on Instagram is seen as vital to showcase the product, build a brand following and demand similar to successful streetwear brands.

1. Presentation
By Stefan Hughes

2. Introduction
This year for my FMP I have created a fashion magazine looking at
various aspects of streetwear. The magazine covers various businesses
and brands. I have researched in to each of these throughout the
project and tried to reflect them in my designs. I hope you enjoy my
product.

3. Target market and audience
• 16-40 year olds
• Middle to upper class
• Predominantly male
My target audience is fairly varied as streetwear has an enormous
following. My magazine will be targeted to be released mainly in citys
as there is a bigger potential audience there.

11. Social media
Social media is of course vital in this day to show off your product and
build a brand following. If I aim to follow the same business model as
streetwear brands with more demand than supply I first need to build a
following. I have made an Instagram account as a small example of how
it might look.